Core Insights - The Double Eleven shopping festival saw significant sales growth, with major brands like Marriott International, Chime Long Tourist Resort, All Nippon Airways, Wanda Hotels and Resorts, China Southern Airlines, and Shanghai Disneyland achieving transaction amounts exceeding 100 million [1] - Nearly 300 merchants reported transaction amounts that doubled compared to last year, indicating a strong market performance [1] - Outbound tourism showed remarkable results, with destinations such as Singapore, Italy, Switzerland, Finland, UAE, Egypt, Norway, Morocco, Austria, and Denmark surpassing last year's total sales during the Double Eleven period [1] Sales Performance - Family-friendly travel services remained popular among consumers, with products like "Kaiyuan 999 National 18 Store Exchange" selling over 100,000 units, and "Marriott Group 370+ Store 3-Night Exchange" selling over 60,000 units [1] - The "Toy Story/Shanghai Disneyland Hotel" package, allowing early park entry, sold over 40,000 units, showcasing strong demand for unique experiences [1] - All Nippon Airways' economy class tickets for two, including taxes, sold over 50,000 units, reflecting a trend towards family-oriented travel options [1]