Workflow
亲子慢生活
icon
Search documents
【市县看点】“窝囊漂”漂出百万经济圈!铜鼓县新签约项目百日建成引爆夏日消费
Sou Hu Cai Jing· 2025-08-20 10:37
Core Insights - The "Dai Shui Qing Xi Gu" park in Tonggu County achieved over 1 million in revenue within 30 days of trial operation, showcasing a successful case of rapid investment attraction and local economic stimulation [1][3]. Group 1: Project Overview - The project, signed in April with a total investment of 100 million, completed its first phase and began trial operations in just three months, becoming a significant contributor to the summer economy of Tonggu County [3]. - The project utilized a "three synchronization" approach, ensuring that approval, construction, and promotion occurred simultaneously, leading to high visitor numbers and revenue [3]. Group 2: Unique Selling Proposition - The park offers a unique "slow life" experience with a gentle 1.5 km waterway, contrasting with traditional rafting, and includes facilities like paddle boards and water play areas, attracting families [5]. - Family visitors account for 80% of the total, with 40% being external tourists, indicating effective differentiation in the market [5]. Group 3: Economic Impact - The project has created over 30 local jobs, with local employment making up 50% of the workforce, and is expected to generate an additional 300,000 annually for local residents [7]. - Surrounding businesses, including homestays and local farms, have seen significant increases in revenue, with occupancy rates doubling and farm earnings rising by 50% [7]. Group 4: Marketing and Tourism Integration - The park is part of the "Cool Tonggu" marketing strategy, achieving over 1 million exposures on social media platforms and linking with nearby tourist attractions to enhance visitor experiences [9]. - This integration has extended visitor stays from half a day to one and a half days, contributing to a new growth point in tourism and consumption in Tonggu County [9]. Group 5: Future Development Plans - The Tonggu County Business Bureau plans to promote the successful model of rapid project signing and efficient implementation, aiming to develop a larger comprehensive valley park within three years [11].