"穿着救生衣躺在河里看云卷云舒，这才是夏天该有的样子！"近日，在桂林兴安猫儿山"窝囊漂"项 目的终点码头，来自湖南的游客李萌晒出朋友圈，配图里的河水清澈见底。这个主打"慢节奏、轻体 验"的漂流项目，预计全年业绩将是去年的3倍。 从"刺激尖叫"到"躺平看山"，"窝囊漂"的走红并非偶然。2025年广西旅游市场上，演唱会的万人合 唱、避暑景区的清凉体验、山间民宿的情绪疗愈……一系列新场景以情绪价值为纽带，串联起"吃住行 游购娱"全链条消费，"情绪生产力"正成为撬动消费升级的新杠杆。 文旅消费场景持续上新 时下，外地人游广西的体验正加速从传统观光游向深度体验游、情感疗愈游升级，一批融合自然野 趣与沉浸式互动的创新玩法不断涌现。 不同于传统漂流的惊险刺激，"窝囊漂"以其独特的"慢节奏、轻体验"吸引了大量追求心灵放松的游 客。在这里，游客们可以穿着救生衣，在清澈见底的河水中悠然漂流，享受着前所未有的宁静与惬意。 项目预计带动周边餐馆客流增长15%，民宿入住率提升10%。 类似场景在广西的"宝藏凉县"遍地开花：桂林资源县以丹霞奇景和峡谷飞瀑为核心，推出极限运动 项目；柳州融水苗族自治县依托"果冻水"生态资源，打造多种亲水体 ...

Core Insights - The "Dai Shui Qing Xi Gu" park in Tonggu County achieved over 1 million in revenue within 30 days of trial operation, showcasing a successful case of rapid investment attraction and local economic stimulation [1][3]. Group 1: Project Overview - The project, signed in April with a total investment of 100 million, completed its first phase and began trial operations in just three months, becoming a significant contributor to the summer economy of Tonggu County [3]. - The project utilized a "three synchronization" approach, ensuring that approval, construction, and promotion occurred simultaneously, leading to high visitor numbers and revenue [3]. Group 2: Unique Selling Proposition - The park offers a unique "slow life" experience with a gentle 1.5 km waterway, contrasting with traditional rafting, and includes facilities like paddle boards and water play areas, attracting families [5]. - Family visitors account for 80% of the total, with 40% being external tourists, indicating effective differentiation in the market [5]. Group 3: Economic Impact - The project has created over 30 local jobs, with local employment making up 50% of the workforce, and is expected to generate an additional 300,000 annually for local residents [7]. - Surrounding businesses, including homestays and local farms, have seen significant increases in revenue, with occupancy rates doubling and farm earnings rising by 50% [7]. Group 4: Marketing and Tourism Integration - The park is part of the "Cool Tonggu" marketing strategy, achieving over 1 million exposures on social media platforms and linking with nearby tourist attractions to enhance visitor experiences [9]. - This integration has extended visitor stays from half a day to one and a half days, contributing to a new growth point in tourism and consumption in Tonggu County [9]. Group 5: Future Development Plans - The Tonggu County Business Bureau plans to promote the successful model of rapid project signing and efficient implementation, aiming to develop a larger comprehensive valley park within three years [11].

Core Viewpoint - The cultural, sports, and entertainment industry is experiencing rapid growth, driven by increasing consumer demand and evolving consumption patterns, particularly in various provinces of China [1][2][3]. Group 1: Industry Growth - In Jiangsu Province, the revenue of the cultural, sports, and entertainment industry increased by 20.7% year-on-year in May [1]. - In Henan Province, the revenue growth reached 23.9% from January to May, surpassing the overall service industry growth rate by 16.4 percentage points [1]. - In Sichuan Province, the revenue grew by 18.7% from January to May, with an increase of 2.8 percentage points compared to the previous month [1]. - In Anhui Province, the revenue increased by 16.5% from January to May, with a 1.1 percentage point acceleration from the previous month [2]. - In Guizhou Province, the revenue growth was 21.2% from January to May [2]. Group 2: Consumer Trends - There is a growing demand for diverse and high-quality cultural and entertainment offerings, driven by rising living standards and changing consumer preferences [2][3]. - The Z generation is identified as a key consumer group, focusing on personalized experiences and willing to spend on self-pleasure and hobbies [2]. - Emotional consumption is becoming a significant trend across various age groups, with many middle-aged and older consumers also engaging in activities like attending concerts [3][5]. Group 3: Emotional Value in Consumption - Events like the "Su Super" football matches are creating emotional connections with the community, enhancing the cultural significance of sports [3]. - Concerts are recognized as a platform for emotional release, with a notable increase in attendance from middle-aged audiences [4][5]. - The rise of micro-short dramas is catering to consumers' need for quick emotional gratification, with significant revenue growth in the industry [5][6]. Group 4: New Consumption Scenarios - The integration of culture and emotional value is emerging as a new highlight in consumer spending, with various innovative experiences being developed [6]. - Scenic spots are introducing unique experiences like "lazy drifting," appealing to younger consumers' desire for fun and emotional engagement [6].