Core Insights - The summer travel demand in 2025 is experiencing a significant boost, particularly for intercity travel, with a year-on-year increase of over 40% from July 1 to August 20, according to T3 Travel data [1] Group 1: Travel Trends - The summer travel market is characterized by new trends such as "textbook travel," "Suzhou Super," and "water-themed travel" [3] - "Textbook travel" has gained popularity, with destinations like Shijiazhuang, Yueyang, and Luoyang being top choices for families [3][5] - The top five destinations for "textbook travel" based on year-on-year demand growth include Zhao Bridge in Shijiazhuang, Ming Xiaoling in Nanjing, Dongting Lake in Yueyang, Longmen Grottoes in Luoyang, and The Bund in Shanghai [5] Group 2: Event-Driven Travel - The "for the race" trend is emerging, with events like "Suzhou Super" driving significant travel demand in Jiangsu province, which saw a year-on-year increase of approximately 40% in travel to train stations and airports [6] - The popularity of "Suzhou Super" is reflected in the travel data for sports venues, with a nearly 30% increase in demand for visits to sports venues in Jiangsu from July 1 to August 20 [8] - The top three "Suzhou Super" venues with the highest year-on-year demand growth are Suzhou Sports Center, Yangzhou Sports Park, and Yancheng Olympic Sports Center, with increases of 500%, 360%, and 350% respectively [8] Group 3: Water-Themed Travel - "Water-themed travel" is experiencing a surge, with a year-on-year increase of over 120% in demand for visits to water parks from July 1 to August 20 [9] - The top five cities for "water-themed travel" demand growth include Suzhou, Changchun, Shenzhen, Wuhan, and Tianjin, with Suzhou's Water World leading at a 150% increase [11] - Other notable water-themed destinations with significant demand growth include Changchun's Dreamland, Shenzhen's Maya Water Park, Wuhan's Maya Beach Water Park, and Tianjin's Water Park, with increases of 130%, 120%, 110%, and 100% respectively [11]

Group 1 - The search interest for "outdoor rafting" has surged over 170%, while "sea fishing" interest has increased by 160% during the Dragon Boat Festival holiday [1][3] - The demand for family-oriented activities has risen significantly, with platforms indicating a notable increase in interest for activities combining traditional customs and Children's Day themes [1] - T3's data predicts a 40% year-on-year increase in travel demand on the peak day of the Dragon Boat Festival, which falls on May 31 [1] Group 2 - Meituan Travel reports a 216% year-on-year increase in searches for "dragon boat bases" and a 147% increase for "dragon boat cultural parks" since May 1 [3] - Overall orders for cultural tourism during the Dragon Boat Festival have increased by 63% year-on-year, with five-star hotel bookings doubling [3] - The search interest for "water play" has risen over 140%, with "outdoor rafting" and "sea fishing" being particularly popular activities [3] Group 3 - Xu Zhou Amusement Park expects a visitor count of 50,000 during the Dragon Boat Festival, a 15% increase from last year, attributed to the city's rising popularity and ongoing innovations in the park [4] - National car rental volume is projected to grow by 15% compared to last year during the holiday, with a peak in rental demand expected on May 29 [4] - The trend of family travel is evident, with SUV bookings doubling and MPV bookings increasing by 30% year-on-year [4]

Group 1 - The core viewpoint of the articles highlights the resurgence of tourism in lesser-known small cities during the Dragon Boat Festival, driven by increased interest in water-related activities and improved transportation networks [1][2]. - Data from Meituan Travel indicates that overall tourism orders during the Dragon Boat Festival increased by 63% year-on-year, with five-star hotel bookings doubling [1]. - The popularity of "water activities" surged, with search volumes for such activities rising over 140% since May 1, leading to a spike in bookings for small cities like Linghai and Lingjiang [1]. Group 2 - The trend of travelers opting for short-distance trips is evident, with many choosing destinations within a three-hour high-speed train radius, particularly in the Yangtze River Delta and Pearl River Delta regions [2]. - Qunar reported a significant increase in train ticket reservations for cities like Qianjiang and Xiapu, indicating a shift towards culinary tourism in these areas [2]. - The expansion of transportation networks, including highways and high-speed rail, has facilitated travel for tourists from lower-tier cities, making them a growing force in the tourism market [2].