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国常会部署:加速供需适配 AI与新场景联手促消费
Xin Lang Cai Jing· 2025-11-18 02:26
Core Viewpoint - The Chinese government is shifting its consumption policy from merely stimulating demand to optimizing supply structures, emphasizing the importance of enhancing supply quality to unlock consumer potential [1][2]. Group 1: Consumption Policy Changes - The recent State Council meeting highlighted the transition from "stimulating purchases" to "providing products that better meet consumer needs," indicating a shift from quantity expansion to structural optimization in consumption governance [1][2]. - The meeting emphasized the need for consumption upgrades to lead industrial upgrades, focusing on quality supply to better meet diverse consumer demands and achieve a higher level of dynamic balance between supply and demand [2][5]. Group 2: New Consumption Scenarios and Business Models - The government aims to support enterprises in expanding the supply of high-quality and specialized consumer goods, accelerate the updating of safety and performance standards, and develop flexible manufacturing capabilities to meet personalized consumer needs [2][3]. - The Ministry of Commerce and the Ministry of Finance have initiated pilot projects to support new consumption scenarios, encouraging innovation in business models and the application of digital technologies in various sectors [3][4]. Group 3: Role of Artificial Intelligence - The State Council meeting underscored the importance of new technologies, particularly artificial intelligence (AI), in transforming supply from "extensive" to "precise" and enabling personalized manufacturing [6][7]. - AI is expected to enhance consumer experience by providing customized products and services, optimizing interaction efficiency, and driving the digital transformation of industries, thus creating new consumption growth points [6][7]. Group 4: Progress and Future Directions - Progress has been made in developing new consumption scenarios, with national demonstration pedestrian streets achieving over 4 billion visitors and generating over 500 billion yuan in revenue [4]. - Future efforts will focus on improving standards, product segmentation, and digital transformation to better match diverse consumer needs and expand high-quality consumption [5][6].