Core Viewpoint - The article discusses Kimi's innovative marketing strategy during the Double Eleven shopping festival, which utilizes a unique "bargain challenge" to engage users and promote its AI assistant, contrasting with traditional discount methods [6][9]. Group 1: Marketing Strategy - Kimi's "bargain challenge" is designed to mimic the viral marketing tactics of platforms like Pinduoduo, requiring users to interact with an AI "gatekeeper" to earn discounts rather than simply sharing links [9][10]. - The challenge requires users to accumulate a "favorability score" of 60 points through conversations, with each interaction potentially yielding 1-5 points, making it a time-consuming process [10][12]. Group 2: User Engagement - Users have adopted various strategies to engage with Kimi, ranging from sincere conversations to creative role-playing scenarios, demonstrating the AI's capabilities in maintaining multi-turn dialogues and emotional recognition [12][14]. - As the challenge progressed, users began to develop more advanced tactics, including pretending to be in need of special discounts for educational purposes, showcasing the creativity and adaptability of the user base [14][17]. Group 3: Technical Insights - Some users attempted to exploit the system by using technical prompts to gain discounts, revealing potential vulnerabilities in Kimi's AI design and prompting discussions about the robustness of its algorithms [17][22]. - The article notes that Kimi's approach is reminiscent of a foreign chatbot called Poke, which allows users to negotiate prices, indicating a trend towards more interactive and user-driven pricing models in AI services [27][31].