人工智能赋能保险
Search documents
告别“简单培训即上岗”!险企招募“拼手速”
Bei Jing Shang Bao· 2025-11-11 12:56
Core Viewpoint - The insurance industry is undergoing a significant transformation in its recruitment strategies, moving from a quantity-focused approach to a quality-driven model that emphasizes the need for specialized and multi-skilled agents [1][4][8]. Recruitment Strategies - Insurance companies like Taikang Life and China Merchants Life are actively recruiting agents with a focus on professional training rather than just sales skills, aiming to develop agents into multi-faceted professionals [1][3]. - New recruitment plans emphasize roles such as "health wealth planners" and "insurance health consultants," indicating a shift towards agents who can provide comprehensive financial and health management services [3][5]. Changes in Agent Demographics - The number of insurance agents in China has dramatically decreased from approximately 9 million to under 3 million, necessitating a rise in the quality and professionalism of agents to meet evolving market demands [4][8]. - The current market requires agents to possess a diverse skill set, including knowledge in healthcare, wealth management, and elder care services, transforming them into "six-sided warriors" [3][4]. Empowerment and Training - Companies are building comprehensive empowerment systems to support agents, including specialized training programs and the integration of AI tools to enhance their capabilities [5][6]. - For instance, Taikang Life has developed a growth path for its "big health business partners," while China Merchants Life has introduced a structured career development plan for its sales personnel [5][6]. Regulatory Influence - The recent regulatory framework issued by the Financial Regulatory Bureau emphasizes the need for improved professional standards among insurance sales personnel, pushing companies to enhance their recruitment and training processes [7][8]. - This regulatory push is driving a transformation in the insurance agent workforce from a focus on quantity to a focus on quality, requiring agents to be well-versed in multiple disciplines [8][9]. Future Talent Requirements - The insurance industry is seeking multi-disciplinary talent who can effectively utilize AI tools for marketing and client management, reflecting the industry's shift towards a more technology-driven approach [9][10]. - The recruitment of agents is increasingly targeting experienced professionals from other sectors and recent graduates, indicating a trend towards a more professional and career-oriented workforce [9][10].