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特斯拉首家餐厅开业
Bei Jing Shang Bao· 2025-07-22 16:08
Core Viewpoint - Tesla has opened its first Supercharger restaurant in Los Angeles amidst declining vehicle sales, aiming to enhance customer experience by combining charging, dining, and entertainment [1][2]. Group 1: Restaurant Launch - Tesla's first restaurant is located at 7001 Santa Monica Boulevard, Los Angeles, operating 24/7 and featuring 80 V4 Supercharger stations available for non-Tesla vehicles [1]. - The restaurant's design is inspired by 1950s car cinemas, offering a unique dining experience with outdoor movie screens and Tesla merchandise for sale [1]. - CEO Elon Musk indicated plans for more Tesla restaurants in major cities and along long-distance routes [1]. Group 2: Sales and Delivery Challenges - Tesla faced a 13.5% year-over-year decline in vehicle deliveries in Q2, with a total of 384,100 units delivered, and a cumulative delivery of 720,800 units in the first half of the year, down 13.3% [2]. - The company experienced its first global sales decline in a decade in 2024, with total deliveries of 1.789 million, a 1.1% decrease from 2023 [2]. Group 3: Financial Pressures - Tesla is nearing a loss, with Q1 profits heavily reliant on selling $447 million in carbon credits, which may be threatened by potential legislative changes in the U.S. [3]. - The company faces increasing competition from automakers like BYD, which saw a 359% year-over-year growth in electric vehicle sales in Europe, surpassing Tesla for the first time [3]. Group 4: Management Changes and New Models - Following poor performance in North America and Europe, Omid Afshar, responsible for these regions, has left the company, with Musk taking over sales operations [4]. - Tesla plans to launch a new six-seat Model Y L to stimulate consumer demand, expected to be priced around 400,000 yuan, with deliveries set for this fall [4]. Group 5: Future Prospects - Despite challenges in the automotive sector, Tesla is focusing on the potential of autonomous driving software, ride-hailing services, and the development of humanoid robots, although continued vehicle sales are essential for funding these initiatives [4].