Core Insights - McDonald's China celebrated the 15th anniversary of its Hamburger University, which has trained nearly 10,000 students annually, focusing on talent development and empowerment [1][2] - The company plans to invest over 400 million yuan in talent training and development over the next three years, aiming to upgrade Hamburger University to meet the demands of the digital age [1][3] Company Overview - Since its establishment in 1955, McDonald's has adhered to its core values of quality, service, cleanliness, and value for money [2] - Hamburger University was founded in 1961 to ensure consistent and high-quality burger production across all McDonald's restaurants [2] - McDonald's China Hamburger University was established in Shanghai in 2010, becoming the seventh Hamburger University globally, and has modernized its curriculum to align with both global experiences and local market needs [2] Training and Development - The university focuses on both hard skills, such as restaurant operations, and soft skills, including leadership and human-centered care, making it a unique institution in the restaurant service industry [2] - Currently, there are 16 leadership academies across China, with approximately 100 experts, and nearly 200,000 employees utilize the "McDonald's e-learning" platform annually [2] Future Directions - Hamburger University will continue to evolve by integrating AI technology and personalized learning, expanding industry collaboration, and fostering a supportive growth environment for restaurant management talent [3] - The focus will be on three main directions: becoming smarter, more open, and more attentive to comprehensive growth [3]