Core Viewpoint - Beike will adjust its talent flow rules starting March 1, 2026, allowing agents to leave their original stores and join new ones based on their career development needs, without restrictions on time, location, brand, or fees [1][5] Group 1: Talent Flow and Market Efficiency - The free flow of talent is expected to enhance the efficiency of human resource allocation in the industry, promoting a market pricing mechanism based on professional capabilities rather than short-term interests [3][6] - Previous strict flow restrictions were effective in curbing chaotic competition but also solidified the boundaries of human capital, limiting the career development space for high-quality service providers [6] - With improved management capabilities among store owners and increased professional recognition among agents, the relaxation of flow restrictions will allow high-performing agents to join teams where they can better utilize their professional value, achieving a Pareto improvement in job matching [6] Group 2: Platform Governance and Role Evolution - The adjustment of rules signifies a shift in platform governance logic from a "control-type" to an "empowerment-type," reinforcing the platform's role as an ecological coordinator [3][7] - Initially, Beike imposed strict rules to combat malicious competition, which was necessary to address market disorder; the current shift reflects the platform's confidence in the maturity of the ecosystem [7] - By providing systematic training, digital tools, and standardized service processes, Beike is transitioning from a "rule maker" to a "capability co-builder," ensuring reasonable returns on investment in talent development while avoiding talent mismatches [7] Group 3: Service Standardization and Customer Experience - The "active talent" mechanism is expected to accelerate the unification of service standards and enhance customer experience, aiding the residential service sector in moving towards a more professional and trustworthy phase [4][6] - In the current market, consumers prioritize transaction safety, service continuity, and professional depth; past issues of non-standard personnel movement led to information gaps and broken commitments, damaging the industry's trust foundation [4] - Beike's reform is not about unrestricted movement but is based on the premise of transferring original store resources and platform rights, ensuring seamless customer rights transition [4][6]

Core Viewpoint - Beike will adjust its platform talent flow rules starting March 1, 2026, allowing agents to leave their original stores and join new ones without restrictions on time, location, brand, or fees [1][3]. Group 1: Industry Context - The real estate brokerage industry has historically been characterized by a highly fragmented and rough development state across most cities in the country, leading to chaotic competition such as poaching and client switching [1][3]. - Clients often face issues like "signing a contract only to have their agent change immediately," resulting in information gaps, delays in processes, and unmet promises [1][3]. Group 2: Company Strategy - Beike initially established rules to limit malicious poaching to protect the long-term investment of store owners in talent development and to stabilize service teams [1][3]. - As the market transitions into a stock era, consumer demands for transaction safety, service professionalism, and continuity of experience have significantly increased [1][3]. Group 3: Future Directions - Beike has been evaluating its existing rules since 2025 and has decided to remove the previous restrictions in light of enhanced management capabilities among store owners and a growing sense of professional identity among agents [1][3]. - The company emphasizes the importance of providing high-quality and trustworthy services, ensuring agents' rights, and respecting the choices of brand owners and store partners within a legal framework [4][5].