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专访阿里国际站总裁张阔:给AI时代生意人的9条启示。
数字生命卡兹克· 2025-08-22 02:37
Core Insights - The article discusses the transformative impact of AI on international trade, particularly through Alibaba's international platform, emphasizing a shift from traditional SEO to AI-driven search optimization [8][9][12]. Group 1: Embracing AI in Business - The transition to AI search signifies a major product upgrade for Alibaba's international platform, moving from traditional SEO to generative search optimization [8][9]. - Businesses must abandon traffic anxiety and focus on demand-driven thinking, emphasizing clear and structured product descriptions to align with AI's capabilities [15][18]. - The AI revolution necessitates a fundamental shift in how businesses approach their operations, moving away from keyword stuffing to a more holistic view of product quality and service [19][24]. Group 2: AI as a Partner - AI should be viewed as a partner rather than just a tool, enabling small and medium enterprises to enhance their capabilities and compete effectively against larger firms [31][32]. - The flexibility of smaller companies allows them to adapt quickly to AI-driven changes, leveraging AI to fill gaps in their operations [30][31]. Group 3: New Skills for the AI Era - In the AI era, essential skills will include aesthetic judgment and the ability to ask the right questions, which are crucial for effective supply-demand matching [34][37]. - The ability to discover and define market needs will become increasingly important, with AI assisting in identifying and fulfilling these demands [35][36]. Group 4: Human-Machine Collaboration - Establishing a human-machine collaborative workflow is vital, where AI handles preliminary communications while humans make final decisions [42][46]. - Businesses should focus on optimizing their knowledge bases to enhance AI's effectiveness and ensure a clear division of responsibilities between humans and machines [45][46]. Group 5: Organizational Transformation - AI will not lead to job losses but will enable existing employees to accomplish more, necessitating a restructuring of organizational roles to maximize AI's potential [49][51]. - The emergence of new roles, such as AI trainers, will be essential as companies adapt to AI-driven workflows [51]. Group 6: B2B vs. B2C AI Adoption - The B2B sector is experiencing a more rapid and profound AI transformation compared to B2C, due to the complexity and high stakes involved in B2B transactions [56][59]. - AI's ability to streamline complex processes in B2B trade makes it a revolutionary force, addressing significant pain points in the industry [58][59]. Group 7: AI as an Accelerator - AI serves as an accelerator for business growth but is not a magic solution; the fundamental quality of products and services remains crucial [63][66]. - The effectiveness of AI in enhancing business operations ultimately depends on the underlying business model and product quality [68][70]. Group 8: Historical Context and Future Outlook - The current era is marked by a significant shift towards AI-driven productivity, comparable to previous technological transitions [71][74]. - Businesses must decide whether to cling to outdated practices or embrace the changes brought by AI, which presents unprecedented opportunities for growth [77][83].