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当AI进入外贸,中国制造开始换一种出海方式
Sou Hu Cai Jing· 2025-12-30 12:28
作者:宁小贸 作者信息:AI营销--GEO优化运营高手。致力于GEO优化获客。服务行业头部企业50余家。帮助300家外贸企业在ChatGPT,Gemini, deepseek植入品牌信息,获得客户信任。自媒体营销零成本获得一千万曝光 中国贸易顺差突破万亿美元。这不仅是一个数字新高,更是一个信号:中国外贸,已经走到一个必须"换打法"的关键节点。 从规模上看中国顺差,放在全球贸易史上几乎没有先例。但问题也随之而来:当顺差已经做到这么大,中国外贸接下来还能靠什么继续增长? 答案,越来越清晰——AI。 01 从出口结构看,中国出口中超过六成是机电产品,接近两成是高技术产品,而且增长速度还在加快。但这只是表面变化。 真正深刻的转折,发生在外贸这门生意的"做事方式"上。 过去二十年,互联网和跨境电商解决的是信息问题:怎么找客户、怎么展示产品、怎么把信息传出去。而现在,AI正在改变的是更底层的东西 ——外贸到底该怎么做。 如果要找一个最典型的样本,阿里国际站几乎是绕不开的存在。 作为中国最大的B2B出海平台,它已经成了AI改造外贸的核心阵地。阿里国际站总裁张阔曾提出一个判断: 当前被AI改造最深的三个万亿级产业是——汽车、 ...
阿里国际站:今年以来,重庆企业在平台上的出口额大涨42%
Ge Long Hui· 2025-12-26 20:52
Core Insights - The online export volume of small and medium-sized enterprises (SMEs) in Chongqing has surged by 42% year-on-year in 2023, indicating a rapid growth trend [2] - Alibaba International Station has launched a dedicated foreign trade section "Land-Sea International Station" to promote the advantages of Western regions to more overseas customers [2] - A cross-border e-commerce entrepreneurship incubation center has been established in Chongqing, providing comprehensive support for foreign trade entrepreneurs, including AI tools and operational assistance [2] Industry Developments - The continuous improvement of the Western Land-Sea New Corridor is benefiting cross-border e-commerce, allowing more Western regions to enjoy export advantages [2] - Over 40 advantageous industrial belts from Western regions have emerged on Alibaba International Station, with products like automotive parts and generators from Chongqing gaining popularity among overseas customers [2] - New merchants from Western regions are rapidly entering Alibaba International Station, with a notable increase in businesses lacking prior foreign trade experience utilizing AI products for quick market entry [2]
专访何佳坤 - 英语高考50分的00后体育生,却用AI年销3000万。
数字生命卡兹克· 2025-12-24 01:20
这个男孩,叫何佳坤。 这个活动就是阿里国际站的真牛奖,老粉可能都知道,我非常的关注AI在外贸领域的运用,毕竟这是跟钱最近的行业,而真牛奖,就是阿里国际站一年 一度最大的外贸活动,戏称外贸春晚,我也非常荣幸的受邀作为嘉宾前去观礼。 而真牛奖呢,跟我参加过所有的AI活动,都特娘的不一样。 全场跟奇葩说一样,16个商家选手,4个辩题,激情辩论了好几个小时,我放一段我拍的视频,你就知道现场有多刺激了。 而何佳坤,就是其中的一个辩手。 他可能是让我印象最深刻的选手之一,而且完全可以说,是外贸这个领域,AI时代的原住民。 所以在活动结束之后,已经快12点了,我又拖着阿里国际站的朋友,单独找他,又聊了一会,做了一个小小的专访。 是一个我觉得AI时代,一个巨大的缩影。 00后,应届毕业生,体育专业,普通男大,高考英语50分,用AI做外贸,两年破了3000万营收。 这些看着极度反差的词,就这样,堆在这个看着很憨厚的何佳坤的身上。 我之所以认识他知道他,是因为前天晚上,可能是我录了人生中收货最大但是也是最累的一次活动,甚至都不能说是活动,应该是综艺,从下午4点半到 晚上12点,录了将近8个小时。 但是我之所以想把他的故事写下来, ...
深圳“出海基础设施”锻造外贸新活力
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-19 12:15
广东粤港澳大湾区研究院 孙昀 陈思琦 本月,深圳阿里中心与全球服务中心GoGlobal达成战略合作,并启用Y/OUR SPACE创业空间。深圳阿 里中心背靠阿里巴巴集团,全球服务中心GoGlobal则是由深圳市南山区政府指导设立的一站式出海服务 平台。 两者携手,并非简单推出一个"孵化空间",而是探索一种赋能中小企业出海的新模式——通过政企深度 协同,构建一个集制度创新、技术普惠与生态培育于一体的"出海基础设施",从而将宏观的外贸优势, 转化为微观主体可感、可及、可用的确定性生产力。 今年,国际贸易形势的剧烈、反复变化放大了传统"双清包税"模式货代机构在经营上的缺陷,而其影响 的主要群体恰是中小型出海企业。传统的企业扶持政策多集中于税收减免、补贴等"给钱给物"的前端激 励,对出海过程中复杂的中后端服务生态缺乏有效整合。 而这次,"深圳阿里中心×全球服务中心"模式代表了一种新思路。 这种设计为技术普惠铺设了高速公路。在Y/OUR SPACE这个实体空间内,创业者们面对的不再是分 散、不确定的服务商市场,而是经过政企双重背书的"服务菜单"。 这种模式与进博会发布的"出海助手APP"理念相通,后者也旨在通过AI智能 ...
21评论|深圳“出海基础设施”锻造外贸新活力
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-19 12:12
而这次,"深圳阿里中心×全球服务中心"模式代表了一种新思路。 具体来看,全球服务中心扮演了权威的"服务集成商"与"标准制定者"角色。该中心已聚合超290家专业 机构,形成覆盖"商务、法务、税务、财务、事务"的"五务"服务体系。政府的公信力与统筹能力,为这 片服务市场注入了稀缺的信任与秩序。 (原标题:21评论|深圳"出海基础设施"锻造外贸新活力) 广东粤港澳大湾区研究院 孙昀 陈思琦 本月,深圳阿里中心与全球服务中心GoGlobal达成战略合作,并启用Y/OUR SPACE创业空间。深圳阿 里中心背靠阿里巴巴集团,全球服务中心GoGlobal则是由深圳市南山区政府指导设立的一站式出海服务 平台。 两者携手,并非简单推出一个"孵化空间",而是探索一种赋能中小企业出海的新模式——通过政企深度 协同,构建一个集制度创新、技术普惠与生态培育于一体的"出海基础设施",从而将宏观的外贸优势, 转化为微观主体可感、可及、可用的确定性生产力。 今年,国际贸易形势的剧烈、反复变化放大了传统"双清包税"模式货代机构在经营上的缺陷,而其影响 的主要群体恰是中小型出海企业。传统的企业扶持政策多集中于税收减免、补贴等"给钱给物"的前端 ...
影视飓风宣布入驻阿里国际站
Xin Lang Cai Jing· 2025-12-12 03:06
Core Insights - The video blogger team "Film Hurricane" has joined the B2B overseas platform Alibaba International Station, utilizing AI to expand into international markets [1][4]. Group 1 - The Film Hurricane team employs multiple AI Agents on the Alibaba International Station platform to translate product information, generate multilingual product descriptions and videos tailored for overseas markets, and quickly establish their international store [3][6]. - The main products offered in their store include T-shirts, hoodies, sportswear, and accessories, which are consistent with those sold in domestic e-commerce [3][6]. - The team has received cooperation intentions from clients in over 30 countries [3][6].
(经济观察)民企出海“各显身手” 全球市场焕新中国印象
Zhong Guo Xin Wen Wang· 2025-11-23 12:56
Group 1 - The core viewpoint is that Chinese private enterprises are increasingly reshaping the global perception of "Made in China" through innovative products and services, moving from simple product exports to deeper market integration [1][2] - The report indicates that by 2025, the top 500 Chinese private enterprises are expected to report a total R&D expenditure of 1.13 trillion RMB, with an average R&D intensity of 2.77% [1] - The rise of digital technology and cross-border e-commerce platforms, such as SHEIN and Alibaba International Station, has facilitated easier access for Chinese manufacturers to global consumers [2] Group 2 - Chinese companies are adopting localization strategies, such as understanding local cultures and tailoring products to meet regional preferences, which is becoming essential for their internationalization efforts [2][3] - The establishment of overseas R&D centers, production bases, and supply chains, along with hiring and training local employees, allows Chinese enterprises to connect deeply with local markets [3] - This deep connection leads to a shift in global consumer perception of Chinese brands from being price-focused to value-oriented, reflecting a more innovative and open image of China [3]
一天签下三家“隐形冠军” 阿里国际站加速中西部国货品牌出海
Bei Jing Shang Bao· 2025-11-22 04:07
Group 1 - Alibaba International Station has signed brand overseas cooperation agreements with three companies, including Dongfeng Liuzhou Automobile Co., Ltd., focusing on accelerating the overseas expansion of domestic brands from central and western China through a digital foreign trade solution [1] - Dongfeng Liuzhou has established a complete digital system for overseas expansion since joining Alibaba International Station in 2017, with an export amount expected to exceed 300 million RMB by 2024, marking a 47% year-on-year increase [1] - Baichen Heavy Industry has achieved a tenfold increase in foreign trade sales from 20 million RMB to 200 million RMB over five years by leveraging Alibaba International Station [1] - Zhongyu Dingli aims to combine its existing global sales and service system with Alibaba International Station's online resources to enhance its brand overseas [1] Group 2 - AI is fundamentally restructuring the B2B procurement decision-making process, providing unprecedented opportunities for private enterprises in central and western China to expand overseas [2] - The Chinese manufacturing sector's completeness in the global supply chain is irreplaceable, but it suffers from a structural shortcoming of "strong manufacturing, weak branding" [2] - Enhancing buyer experience, optimizing conversion paths, and strengthening brand perception through AI has become a key lever for increasing added value [2]
淘宝公布双11出海成绩:境外日下单用户数双位数增长
Guan Cha Zhe Wang· 2025-11-20 02:01
Group 1 - The core viewpoint of the articles highlights the significant growth of Alibaba's Taobao during the Double 11 shopping festival, marking its first global promotion across 20 countries and regions, with strong GMV growth in overseas markets such as Singapore, Malaysia, Australia, and Japan [1] - During the Double 11 period, several brands, including Jiao Nai, Atour Planet, Kefu Mei, and Proya, achieved over 10 million in overseas transaction volume, indicating a successful "Going Global Growth Plan" that saw over 200,000 signed merchants doubling their transaction volume [1] - The number of daily active users (DAC) placing orders from overseas during Double 11 experienced double-digit growth, with nine key markets showing over 20% year-on-year increase in daily order numbers [1] Group 2 - Alibaba International Station, the largest B2B overseas platform in China, reported a record high growth rate in the European market, with orders increasing by 57% year-on-year [2] - AliExpress is actively competing with Amazon ahead of Black Friday, with several Amazon category leaders selling out their popular products on AliExpress during Double 11 and urgently restocking [2] - Industry analysts note that among China's "four small dragons" of e-commerce going global, AliExpress is the only platform capable of directly competing with Amazon in the brand export sector [2]
资金动向 | 北水净买入港股超84亿港元,连续14日加仓小米
Ge Long Hui· 2025-11-17 12:41
Group 1 - Southbound funds net bought Hong Kong stocks worth 84.48 billion HKD on November 17, with significant purchases in the following stocks: 37.27 billion in Tracker Fund, 20.71 billion in Alibaba-W, 2.8 billion in Xiaomi Group-W, 2.47 billion in Meituan-W, and 2.19 billion in Pop Mart [1] - Southbound funds have continuously net bought Xiaomi for 14 days, totaling 98.0722 billion HKD, and have net bought Alibaba for 3 days, totaling 57.03 billion HKD [1] Group 2 - Alibaba-W reported a 57% year-on-year increase in European orders from its international platform, with a focus on the European market and the launch of the "Thousand Questions" project aimed at entering the AI to C market [6] - Xiaomi Group-W is expected to announce Q3 earnings on November 18, with projected revenue of 110.1 billion HKD, a year-on-year increase of 19%, and a net profit exceeding 10.1 billion HKD, a year-on-year increase of 62%, with automotive operations achieving profitability in the same quarter [6] Group 3 - Pop Mart is in early-stage development of a LABUBU movie in collaboration with Sony Pictures, but has declined to comment further on whether it will be a live-action or animated film [7]