Core Viewpoint - The launch of the Mazda EZ-60 at the 2025 Shanghai International Auto Show highlights Mazda's commitment to the Chinese market and its electric vehicle strategy, showcasing a blend of advanced technology and design tailored for Chinese consumers [2][3]. Group 1: Product Features and Innovations - The EZ-60 is designed as a crossover SUV that combines Mazda's signature design with advanced technology for a unique driving experience, emphasizing the "Jinba Ittai" philosophy [2]. - The vehicle features a 9-channel airflow design that reduces drag coefficient by 60.8 counts, enhancing the driving range by 41 kilometers, and improving in-cabin voice clarity by 8% [4]. - The EZ-60 is equipped with a continuously variable damping suspension system for a balance of comfort and sporty handling, along with a 26.45-inch display and 23 high-quality speakers supporting Dolby Atmos sound [5]. Group 2: Strategic Partnerships and Market Position - Mazda is deepening collaborations with local suppliers and partners, such as Changan Automobile, to enhance its competitive edge in the rapidly evolving Chinese market [6][7]. - The company acknowledges the intense competition in the Chinese automotive market, particularly in the electric vehicle segment, where local brands dominate with a 90% market share [7][8]. - To address market challenges, Mazda is focusing on customer loyalty among existing fuel vehicle owners and leveraging its range-extended powertrain as a unique selling point [8].