从种草到转化的闭环
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京东正式推出京东外卖App
Zheng Quan Ri Bao· 2025-11-18 23:14
Group 1 - JD Group has made significant moves in the local lifestyle sector, launching JD Takeout App to provide a comprehensive platform for local services, including takeout, instant retail, reviews, travel, and shopping [1] - The JD Review feature integrates content with the transaction system, allowing users to seamlessly transition from browsing reviews to making purchases, thus breaking down barriers between review and e-commerce platforms [2] - The introduction of the self-operated brand "Seven Fresh Coffee" aims to enhance user experience and drive coffee consumption, with plans to open 3 to 5 new stores weekly in Beijing [4] Group 2 - The takeout business has shown positive effects, with a high repurchase rate and increased user activity, leading to a nearly 50% conversion rate of new takeout users to other services [5] - The integration of AI in JD Review allows for the analysis of vast amounts of data to generate reviews, enhancing the credibility of the platform while maintaining a non-commercialized approach [2] - Experts suggest that JD's strategy in the local lifestyle sector involves supply chain integration and the development of self-operated formats to strengthen competitive advantage [4]