Core Insights - The consumption trend for the Spring Festival is shifting towards men's skincare products, with brands like L'Oréal and Kiehl's launching special gift boxes for men, indicating that "his skincare" is becoming a mainstream choice for holiday gifts [1][2][4] Group 1: Market Trends - Men's skincare gift boxes are gaining popularity, with significant sales increases observed on e-commerce platforms, where top brands have monthly sales exceeding 40,000 units, and some sets surpassing 1 million units [2][5] - The male skincare market is projected to grow, with a report predicting that by 2030, the global male beauty market will reach approximately $110 billion [5][6] Group 2: Consumer Behavior - A survey revealed that 90% of male consumers prefer purchasing skincare products through e-commerce platforms, with younger males (ages 25-30) being the primary demographic for skincare gift boxes [5][6] - The shift in consumer perception is evident, as many men are moving away from traditional gifts like alcohol and tea towards practical skincare products, which are seen as more thoughtful and useful [2][4] Group 3: Product Development - The male skincare market is characterized by three main trends: simplified and efficient products, advanced functional gift boxes focusing on oil control and skin barrier repair, and enhanced gifting attributes with limited edition packaging [6][7] - Products are increasingly tailored to different age groups, with younger consumers favoring basic moisturizing and oil control products, while older consumers are more interested in anti-aging and wrinkle-reducing options [7]

春节年货市场的消费风向正在悄然转变。新京报消费研究院近期通过线下商超、各大线上购物平台调研发现，在众多护肤品礼盒中，男士护肤礼盒热度高 涨。欧莱雅、百雀羚、高夫、科颜氏等多家护肤品牌均针对男性推出了"马年年货礼盒"。"他护肤"正从小众需求变为大众年货消费的主流选项之一。 消费观念转变，男性也爱护肤 线上平台男士护肤礼盒销量也有所增加。2月2日，记者在淘宝、京东、抖音电商等平台搜索"男性护肤品年货""男士马年护肤礼盒"，结果显示，多个头部品 牌礼盒月销量突破4万件，个别男士套装销量甚至超过100万件；部分品牌还推出"年货礼遇周满减"等服务，进一步拉动销量增长。 各大线上购物平台男士护肤品年货热销。电商平台截图 "往年给家里男性长辈、朋友准备年货，基本是烟、酒、茶三件套，今年特意选了男士护肤礼盒，对方反馈很实用。"在北京从事互联网行业的蒋先生表示， 中青年男性群体的护肤需求日益凸显，而千元以上的烟酒礼盒不仅价格偏高，部分受众还存在健康层面的顾虑，相比之下，男士护肤礼盒兼顾了日常使用价 值与经济性，成为更适配的礼赠选择。 这种观念转变并非个例。家住东城区48岁的杨先生在接受记者采访时坦言，自己此前对护肤的认知仅停留 ...