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“月子界爱马仕”,香港上市前被曝疑似宣传代孕
Core Viewpoint - The article discusses the potential illegal activities of Saint Bella, a high-end postpartum care brand, including suspected surrogacy and gender selection services, as well as issues related to false advertising and compliance violations [2][3][21]. Group 1: Company Overview - Saint Bella, known as the "Hermès of postpartum care," is nearing its IPO approval in Hong Kong, planning to issue up to 192 million shares [3]. - The company operates several brands, including "Saint Bella," "Ai Yu," and "Little Bella," with postpartum care packages priced from 68,800 yuan to over 500,000 yuan [3]. - Founded by two post-80s returnees, the company has expanded rapidly through a "light asset" model, initially renting luxury hotel spaces for its centers [15][16]. Group 2: Allegations of Illegal Activities - Early promotional materials from the company included terms related to surrogacy and gender selection, which are illegal under Chinese law [4][8]. - A recruitment presentation from 2021 explicitly mentioned services like "third-party assistance" and "surrogacy," raising concerns about the company's compliance with regulations [5][6][8]. - Despite the allegations, the company has not confirmed whether it has engaged in surrogacy services, although other centers have been reported to do so [11][12]. Group 3: Financial Performance - Saint Bella reported revenues of 259 million yuan, 472 million yuan, 560 million yuan, and 358 million yuan for the years 2021 to 2024 (first half), respectively [24]. - The company has shown a pattern of increasing revenue but has struggled with profitability, with net profits of -27 million yuan, -41 million yuan, 17 million yuan, and -19 million yuan during the same periods [24]. Group 4: Issues with False Advertising - The company has faced multiple accusations of false advertising, including misleading claims about certifications and partnerships with international organizations [22][23][24]. - In 2022, the company was fined for false advertising after failing to provide evidence for claims made in its promotional materials [24]. - The reliance on questionable endorsements and the need to maintain a positive narrative in the capital market are highlighted as significant challenges for the company [25].