Core Viewpoint - The transition of the new energy vehicle market from "technical competition" to "value competition" necessitates a shift in focus from mere parameter advantages to a comprehensive value system that enhances user experience and satisfaction [1][10]. Group 1: Ecological Value - GAC Trumpchi's "Desired Life Circle" ecosystem transcends traditional automotive services by integrating various lifestyle aspects, creating a deep connection between cars and users' daily lives [4]. - The ecosystem offers tailored benefits for high-net-worth individuals, linking cultural resources with vehicle usage, thus transforming cars into gateways for enriched life experiences [4][5]. - For younger consumers, the ecosystem provides exclusive access to leisure activities, addressing their need for stress relief and enhancing their overall lifestyle experience [5]. Group 2: Quality Value - GAC Trumpchi boasts a three-year vehicle retention rate of 57.3%, leading among domestic brands, which alleviates consumer concerns about depreciation [6]. - The company's commitment to quality is reflected in its rigorous manufacturing processes and comprehensive after-sales service, ensuring reliability and durability in its vehicles [6][7]. - The combination of ecological benefits and high retention rates creates a dual value proposition, enhancing user confidence and reducing purchase hesitations [6]. Group 3: Technical Value - GAC Trumpchi focuses on user needs rather than technical specifications, ensuring that innovations address real-world challenges and enhance user experience [8][9]. - The vehicles are equipped with advanced technologies, such as the GAC Super Smart Electric All-Wheel Drive System, which improves driving stability and comfort under various conditions [8]. - Safety features, including a comprehensive safety protection system and proactive warning technologies, cater to family users' safety concerns, making them a significant consideration in vehicle selection [8][9]. Conclusion - GAC Trumpchi's value system, comprising ecological, quality, and technical aspects, forms a "user value triangle" that meets the evolving demands of consumers, moving beyond mere product specifications to a holistic lifestyle approach [10]. - This user-centric value construction not only garners consumer recognition but also sets a new paradigm for the automotive industry in the era of intelligent electric vehicles [10].