转自：北京日报客户端 2024年的汽车行业，深陷价格、产品、服务与流量的白热化竞争；步入2025年，行业正加速告别无序内 耗，正式迈入"强者恒强"的淘汰赛阶段。眼下2025年已近尾声，这场深刻的行业变革，在2025广州车展 上展露得更加清晰。作为年度车市收官之作，广州车展已然成为中国汽车市场格局重构的风向标。 一场年度压轴的车展，清晰映照出中国汽车市场在电动化与智能化的快速迭代中，正从规模扩张转向价 值深耕，马太效应愈发显著。 新能源汽车销量的持续高增成为这场变革的核心动力。2025年中国新能源汽车渗透率已突破50%。中国 汽车工业协会数据显示，2025年9月新能源汽车产销量双双突破160万辆，前三季度产销量更是达到 1124.3万辆和1122.8万辆，同比增幅均超34%，延续稳健攀升态势。 当下，中国的新能源汽车市场已从政策驱动的"尝鲜期"迈入用户价值主导的"深水区"。传祺向往车系市 场认知度的快速提升，为行业带来一个新的启示——认可，源于技术实力、用户价值与生态协同的三重 共振。 新能源汽车市场的信任壁垒，建立在技术确定性之上。广汽传祺沉淀15年的造车经验与"卓越工程师团 队"的技术底蕴，构成了品牌的核心 ...

Core Viewpoint - GAC Group is undergoing significant transformation through the "Panyu Action," focusing on technology, AI, and market-driven development to achieve the goal of reinventing itself as a new GAC [2][3] Group 1: Transformation Strategy - The core of GAC's development is to transition from an engineering mindset to a user-centric approach in product development, integrating user needs into the entire product lifecycle [5] - GAC has adopted Huawei's Integrated Product Development (IPD) model to enhance market insights and product delivery, marking a significant organizational change from a functional to a matrix structure [5] - The dual focus on market and technology is essential for improving GAC's competitiveness and achieving commercial success [5] Group 2: Brand Differentiation - GAC and Huawei's new brands, "Jing" and "Jie," are positioned to avoid homogenization by targeting different market segments and consumer needs [6] - The "Jing" brand aims at a younger, fashion-forward audience with high demands for vehicle performance, encapsulated in the "three highs": high aesthetics, high technology, and high performance [6] Group 3: Product and Service Innovations - GAC's four development engines include new technology, new products, new services, and a new ecosystem, with a focus on electric vehicles and AI integration [8] - GAC has established over 21,000 self-operated charging stations in China, the highest number among domestic automakers, and has partnered with CATL for battery swapping solutions [9] - The company has conducted 45 over-the-air updates this year, enhancing over 300 features across nearly 150,000 vehicles, emphasizing the importance of software and AI services [9] Group 4: Brand Positioning - GAC's brands, including Trumpchi, Aion, and the new partnership with Huawei for the "Qijing" brand, are strategically positioned to cater to different consumer demographics [10] - Trumpchi focuses on traditional fuel vehicles while transitioning to hybrid models, Aion targets young families with electric vehicles, and Qijing aims at high-end intelligent electric vehicles for a younger audience [10]

Core Viewpoint - The transition of the new energy vehicle market from "technical competition" to "value competition" necessitates a shift in focus from mere parameter advantages to a comprehensive value system that enhances user experience and satisfaction [1][10]. Group 1: Ecological Value - GAC Trumpchi's "Desired Life Circle" ecosystem transcends traditional automotive services by integrating various lifestyle aspects, creating a deep connection between cars and users' daily lives [4]. - The ecosystem offers tailored benefits for high-net-worth individuals, linking cultural resources with vehicle usage, thus transforming cars into gateways for enriched life experiences [4][5]. - For younger consumers, the ecosystem provides exclusive access to leisure activities, addressing their need for stress relief and enhancing their overall lifestyle experience [5]. Group 2: Quality Value - GAC Trumpchi boasts a three-year vehicle retention rate of 57.3%, leading among domestic brands, which alleviates consumer concerns about depreciation [6]. - The company's commitment to quality is reflected in its rigorous manufacturing processes and comprehensive after-sales service, ensuring reliability and durability in its vehicles [6][7]. - The combination of ecological benefits and high retention rates creates a dual value proposition, enhancing user confidence and reducing purchase hesitations [6]. Group 3: Technical Value - GAC Trumpchi focuses on user needs rather than technical specifications, ensuring that innovations address real-world challenges and enhance user experience [8][9]. - The vehicles are equipped with advanced technologies, such as the GAC Super Smart Electric All-Wheel Drive System, which improves driving stability and comfort under various conditions [8]. - Safety features, including a comprehensive safety protection system and proactive warning technologies, cater to family users' safety concerns, making them a significant consideration in vehicle selection [8][9]. Conclusion - GAC Trumpchi's value system, comprising ecological, quality, and technical aspects, forms a "user value triangle" that meets the evolving demands of consumers, moving beyond mere product specifications to a holistic lifestyle approach [10]. - This user-centric value construction not only garners consumer recognition but also sets a new paradigm for the automotive industry in the era of intelligent electric vehicles [10].

Core Insights - The global automotive industry is experiencing a technological wave, with the MPV market entering a highly competitive phase, where GAC Trumpchi's M8 Qiankun series is positioned as a blend of Eastern aesthetics and innovative technology, starting at 359,900 yuan [1] - In 2024, the Chinese MPV market shows a stark contrast, with new energy vehicle penetration exceeding 40%, while traditional fuel vehicles face significant pressure. GAC Trumpchi's MPV family achieved a record annual sales of 183,892 units, marking a 12.0% year-on-year growth [1] - GAC Trumpchi is focusing on product iteration with the launch of the Xiangwang series, which integrates advanced technologies like intelligent assisted driving and AI smart cockpit, addressing the diverse needs of consumers in the high-end travel segment [1] Market Strategy - To address user pain points in the new energy era regarding charging, quality, safety, and service, GAC Trumpchi introduced the EV+ solution, creating a closed-loop travel ecosystem. The Xiangwang series serves as a key vehicle for this strategy, aiming to penetrate the mainstream market priced between 200,000 and 400,000 yuan [2] - GAC Trumpchi has proposed a "new standard for high-end travel" based on a four-dimensional system of high-end products, design, technology, and service, with the M8 Qiankun series embodying this concept through its design and technological innovations [3] Performance and Achievements - GAC Trumpchi's proactive market demand prediction has led to its leading position in the MPV market, with the M8 model achieving over 760,000 units sold since its launch in 2017, and maintaining the title of China's luxury MPV sales champion for 73 consecutive months [3] - The company has secured over 400 hybrid patents and received accolades such as the J.D. Power quality champion, establishing a strong technological moat [3]

Core Insights - The 2025 Shanghai Auto Show serves as a critical platform for Chinese brands to showcase their advancements in electric and intelligent vehicles, with GAC Trumpchi's "Wishing" series representing a significant step in its high-end and intelligent strategy [2][3] Group 1: Company Strategy and Development - GAC Trumpchi has evolved since its establishment in 2008, focusing on creating a world-class Chinese brand and has made significant strides in the automotive market with models like GA5, GS4, M8, and M6 [3] - The company has proactively engaged in the new energy vehicle sector, launching a dual-core strategy of "XEV + ICV" and introducing the new hybrid technology brand "Julang" [3][5] - The "Wishing" series, set to launch in 2025, is built on a new multi-energy platform and features advanced technologies such as intelligent assisted driving and AI smart cockpit [3][5] Group 2: Product Features and Innovations - The "Wishing" series embodies a unique product philosophy based on four high-level values, addressing consumer demands for intelligent safety and practicality with features like L2 driving assistance and over 1,000 km range [5] - The design integrates Eastern aesthetics with modern innovation, while the technical collaboration with Huawei and CATL enhances the vehicle's smart capabilities [5][8] - The series includes advanced services like the 007 concierge service and a platinum-level rights system, transforming traditional after-sales into a premium experience [5][11] Group 3: Technological Collaboration - GAC Trumpchi positions itself as a "technology ecosystem builder," utilizing a dual approach of self-research and cross-industry collaboration to create a comprehensive technology matrix covering intelligent driving, smart cockpit, and power batteries [6][11] - The partnership with Momenta for L2 driving assistance leverages deep learning algorithms to enhance navigation and safety without high-precision maps [6] - Collaboration with Huawei and CATL has led to significant advancements in intelligent driving systems and battery technology, exemplified by the "Wishing" series' use of the latest battery technology for superior performance [10][11] Group 4: Market Positioning and Future Outlook - The "Wishing" series, including models like M8 and S9, is positioned to redefine luxury standards in the Chinese automotive market, combining high-end design with advanced technology [12][20] - The strategic alliance among GAC Trumpchi, Huawei, and CATL is expected to set new benchmarks for the intelligent and electric vehicle industry in China, promoting innovation and high-end development [20]

活动当日，济南世茂广场热闹非凡，现场充满了科技与时尚的氛围。以 "四极概念" 打造的主题展区，通过自然与科技的结 合，以独特风光为灵感，将传祺向往 S7 "探索远方"的品质精神展现得淋漓尽致。不少来宾在这个展区拍照打卡，分享到社交 平台，将传祺向往 S7的"探索精神" 具象化，既凸显了产品差异化亮点，也强化了品质高端化，智能化的形象。 传祺向往S7济南品鉴会收官 以全系高阶树立智能SUV新标杆 齐鲁晚报·齐鲁壹点 张永森 3月23日，广汽传祺向往S7先享品鉴会-济南站于世茂广场隆重举行。作为传祺"向往"车系的首发车型，向往S7凭借高阶智 驾、航空级舒适体验及超值预售政策，吸引了众多媒体朋友与传祺粉丝朋友的关注，现场反响热烈。本次活动不仅展现了传 祺品牌向高端化、智能化进阶的决心，更以"全系高阶"理念重新定义了20万级中大型SUV的价值标杆。 自2022年3月启动开发至今，传祺向往S7秉持长期主义理念，历经了整整3年共1095个日夜的精心打磨，只为把握并实现用户 的需求和痛点，努力做好车。此次以先锋之姿开启预售，不仅展现了中国品牌向上突破的强大实力，更将引领广汽传祺迈向 一个崭新发展阶段。相信在未来，传祺S7将 ...