Core Insights - Rural e-commerce is a crucial pathway for farmers' wealth, addressing traditional income challenges and promoting sustainable income growth [1] - The development of rural e-commerce faces issues such as lack of unified quality standards, weak market connection capabilities of small farmers, and imbalanced profit distribution [1] - The central government's 2025 policy aims to accelerate the construction of modern circulation networks for agricultural products and support collaborative supply chain development [1] Group 1: Development Strategies - Pujin County has implemented measures such as standardizing agricultural production, establishing collective e-commerce service companies, and utilizing live streaming to enhance rural e-commerce development [1] - The county has developed over 600,000 acres of late-maturing citrus, kiwi, and tea, promoting organic farming practices and achieving a 30% premium on agricultural products [1] - By 2024, Pujin County has established a comprehensive cold chain system covering 27 provincial regions, creating a full-chain income mechanism from planting to logistics to sales [1] Group 2: Quality Improvement Initiatives - The village of Shizishu has focused on a collaborative model involving "village collective + e-commerce + agricultural social services + small farmers" to enhance product quality and market access [2] - A traceability system has been implemented, allowing consumers to access detailed agricultural records and testing reports, thereby increasing market trust and encouraging standardized production [2] - The village collective has formed an e-commerce service company to unify resources and enhance small farmers' market connection capabilities through a standardized service model [2] Group 3: Revenue Generation Models - Baiyun Village in Chaoyang Lake Town has adopted a model combining "party building + e-commerce live streaming + enterprises + agricultural social services + small farmers" to empower farmers and increase income [3] - The village has established a division of labor where the village secretary leads live sales, enhancing product credibility and consumer experience [3] - A diversified profit distribution model has been created, ensuring small farmers share in the added value of the e-commerce industry [3] Group 4: Systemic Mechanisms - The case study of Pujin County highlights the importance of a systemic mechanism for value creation, organizational collaboration, and profit sharing to empower small farmers [4] - Standardized production and product value enhancement are foundational for achieving brand premium in e-commerce [4] - Organizational empowerment is essential to overcome the challenges faced by small farmers, improving their market connection capabilities [4]