Core Insights - Rural e-commerce is a crucial pathway for farmers' wealth, addressing traditional income challenges and promoting sustainable income growth [1] - The development of rural e-commerce faces issues such as lack of unified quality standards, weak market connection capabilities of small farmers, and imbalanced profit distribution [1] - The central government's 2025 policy aims to accelerate the construction of modern circulation networks for agricultural products and support collaborative supply chain development [1] Group 1: Development Strategies - Pujin County has implemented measures such as standardizing agricultural production, establishing collective e-commerce service companies, and utilizing live streaming to enhance rural e-commerce development [1] - The county has developed over 600,000 acres of late-maturing citrus, kiwi, and tea, promoting organic farming practices and achieving a 30% premium on agricultural products [1] - By 2024, Pujin County has established a comprehensive cold chain system covering 27 provincial regions, creating a full-chain income mechanism from planting to logistics to sales [1] Group 2: Quality Improvement Initiatives - The village of Shizishu has focused on a collaborative model involving "village collective + e-commerce + agricultural social services + small farmers" to enhance product quality and market access [2] - A traceability system has been implemented, allowing consumers to access detailed agricultural records and testing reports, thereby increasing market trust and encouraging standardized production [2] - The village collective has formed an e-commerce service company to unify resources and enhance small farmers' market connection capabilities through a standardized service model [2] Group 3: Revenue Generation Models - Baiyun Village in Chaoyang Lake Town has adopted a model combining "party building + e-commerce live streaming + enterprises + agricultural social services + small farmers" to empower farmers and increase income [3] - The village has established a division of labor where the village secretary leads live sales, enhancing product credibility and consumer experience [3] - A diversified profit distribution model has been created, ensuring small farmers share in the added value of the e-commerce industry [3] Group 4: Systemic Mechanisms - The case study of Pujin County highlights the importance of a systemic mechanism for value creation, organizational collaboration, and profit sharing to empower small farmers [4] - Standardized production and product value enhancement are foundational for achieving brand premium in e-commerce [4] - Organizational empowerment is essential to overcome the challenges faced by small farmers, improving their market connection capabilities [4]

近日，凉山州布拖县高山越夏设施蔬菜产业园大棚内，村民采摘着红辣椒，幸福的喜悦挂在脸上。记者 肖雨杨 摄 "企业每年给当地村民发放工资上百万元。"南充阆中市柏垭镇党委书记牟天斌说到的，是一家源自浙江的民 营企业——四川中义油橄榄开发有限公司。通过"公司+合作社+基地"运营模式，村民既能获得土地租金，还能就 地务工赚钱，"很多村民都选择在家乡谋生"。 与此同时，企业也尝到共赢甜头：在柏垭镇建成5000多亩油橄榄种植基地，年产值即将突破4000万元。 得益于浙川深化东西部协作，像这样的"双向奔赴"并非个例。今年，是巩固拓展脱贫攻坚成果同乡村振兴有 效衔接5年过渡期的最后一年。5年来，浙川两地通过农产品品牌打造、农业园区建设和乡村资源开发等举措，共 同推动四川农业现代化与产业链延伸，有效带动区域发展与农户增收。 村民就业更近 "振兴工坊"帮助近2万村民"家门口"就业 "依托振兴工坊，我有了一份稳定且不错的收入。如今还时常参加技能培训，我要把羌绣绣得更漂亮。"今年4 月，四川首家振兴工坊在绵阳北川揭牌，北川姑娘刘琦由此成为一名专业绣娘。半年时间里，该振兴工坊已累计 培训专业绣娘1200余人。 振兴工坊是四川学习借鉴浙江 ...