下一步，商务部将继续围绕全面推进乡村振兴，会同相关部门深入实施农村电商高质量发展工程，进一 步提高农村电商应用水平，促进电商与农村一二三产业深度融合，助力农民增收和农村消费。 本报北京8月23日讯（记者冯其予）在近日召开的商务部例行发布会上，商务部新闻发言人何咏前说， 近年来，农村电商创业持续活跃。目前，全国已累计举办14期农村电商高质量发展大讲堂，为近30万人 次提供电商公益培训。相关研究机构数据显示，截至7月底，全国农村网商数已超过1950万家，同比增 长6.4%。 （文章来源：经济日报） ...

农村物流体系日趋完善。2022年以来，全国各地建设改造县级物流中心1285个、乡镇快递物流站点1457个。目前，从雪域高原的西藏班戈县，到祖国东 极黑龙江抚远市，县乡村物流配送网点不断健全，农村地区共同配送规模持续扩大，全国行政村快递服务覆盖率已达95%，全国超过1/3的县已实现快递当 日达。 商务部数据显示，今年前7个月，农村网络零售额同比增长6.4%，不断丰富的商品服务供给，让农民足不出户就能买到物美价廉的商品，农村消费市场 不断繁荣。 日益完善的物流体系带动了农村电商创业持续活跃，农村返乡青年、乡村能人、合作社带头人等多元化电商主体涌现，队伍不断壮大。截至7月底，全 国农村网商数已超过1950万家，同比增长6.4%。越来越多的特色产品通过电商平台从产地到达消费者餐桌，1—7月，农产品网络零售额同比增长7.4%，今 年上半年农村居民人均可支配收入同比增长6.2%。 央视网消息（新闻联播）：今年以来，我国县乡物流配送体系进一步完善，电商创业活跃，持续激发农村消费活力。 ...

Core Viewpoint - The article highlights the recognition of Liuyuan Yao Autonomous County as a "National Rural E-commerce Leading County," showcasing the significant progress and innovation in rural e-commerce development in Shaoguan City, Guangdong Province [1][3]. Group 1: Achievements and Recognition - Liuyuan Yao Autonomous County is the only county in Guangdong Province to be awarded the title of "National Rural E-commerce Leading County" in 2023 [1]. - The county's live e-commerce center was selected as a "2025 National County Live E-commerce Center Typical Case," with only two such cases in the entire province [1]. - Shaoguan City has been recognized for three consecutive years as having the highest number of honors in rural e-commerce within the province [1]. Group 2: Development Initiatives - Shaoguan City has implemented the rural e-commerce strategy as a key driver for increasing farmers' income and upgrading industries through policy support, resource integration, and demonstration [3]. - The city has established 7 county-level e-commerce public service centers and 650 town and village-level e-commerce service points, facilitating the flow of industrial products to rural areas and agricultural products to urban markets [3]. - Since 2021, over 606 e-commerce training sessions have been conducted, training more than 30,000 e-commerce talents [3]. Group 3: Economic Impact - In 2024, Shaoguan City's rural online retail sales reached 1.923 billion yuan, a year-on-year increase of 32.6%, ranking third in the province [5]. - The online retail sales of agricultural products amounted to 496 million yuan, with a year-on-year growth of 66.4%, the highest in the province, benefiting over 20,000 farmers [5]. - Local e-commerce leaders have successfully promoted intangible cultural heritage and facilitated the sale of specialty agricultural products through live streaming and e-commerce service stations [5]. Group 4: Future Plans - The city plans to establish a municipal-level task force to enhance the upward movement of agricultural products, leveraging the recent honors to promote successful experiences from Liuyuan and Renhua [5][6]. - There will be a focus on deepening cooperation with supply chain enterprises within the province to ensure precise matching of agricultural production and sales [5]. - Shaoguan aims to continue exploring new models of rural e-commerce, providing a replicable "Shaoguan experience" for rural revitalization [6].

新华社北京8月21日电（记者谢希瑶）商务部新闻发言人何咏前21日介绍，今年1至7月，我国农产 品网络零售额同比增长7.4%。 何咏前在商务部当天举行的例行新闻发布会上说，近年来，在各地各部门共同努力下，农村电商高 质量发展取得积极成效。 具体来看，农村消费市场不断繁荣，1至7月，农村网络零售额同比增长6.4%。农村物流体系日趋 完善，2022年以来，县域商业建设行动支持各地建设改造县级物流中心1285个、乡镇快递物流站点1457 个，全国行政村快递服务覆盖率已达95%。农村电商创业持续活跃，相关研究机构数据显示，截至7月 底，全国农村网商数已超过1950万家，同比增长6.4%。 何咏前说，下一步，商务部将继续围绕全面推进乡村振兴，会同相关部门深入实施农村电商高质量 发展工程，进一步提高农村电商应用水平，促进电商与农村一二三产业深度融合，助力农民增收和农村 消费。 ...

眼下，71名乡村振兴村级协理员已奔赴裕州大地，正式入村上岗，这支青春力量的注入，为方城县 巩固拓展脱贫攻坚成果、全面推进乡村振兴增添了强劲动能。 近年来，农村电商直播发展势头凸起，相驰权的到来，也让宋宏正对村里的发展有了新盘算："下 一步，我们计划让小相同志接触农村电商平台，学习电商这一行业发展模式，帮助村民们更好地推广本 村特色农产品，让乡村振兴协理员的作用真正落地见效。" 无独有偶，来自云南师范大学农村发展专业的研究生冯亭亭，被招录为二郎庙镇田楼村乡村振兴协 理员后，也对自己未来的工作进行了展望，她希望运用所学专业帮助当地农户与新型农业经营主体进行 有效衔接，助推当地农业现代化进程。该村支部书记司东旭对冯亭亭的志向连连称赞，感慨年轻人有干 劲、有拼劲、有闯劲，直言这下"捡到宝"了。 乡村振兴村级协理员是一支扎根基层、服务一线的特殊青年队伍，肩负着协助巩固拓展脱贫攻坚成 果与乡村振兴有效衔接、推动乡村产业发展、参与乡村建设、助力乡村治理的重要职责。同时，乡村振 兴协理员的招录也是拓宽高校毕业生就业渠道、鼓励大学生扎根基层的重要举措，通过强化基层人才队 伍，为乡村发展提供坚实支撑。 虽已立秋，暑气未减。8月1 ...

Core Insights - The training program aims to cultivate a group of e-commerce talents in ethnic regions of Guangdong Province to promote the development of rural e-commerce and facilitate employment and entrepreneurship through e-commerce [3][5] Group 1: Training Objectives and Participants - The training is designed to help local rural e-commerce grow in scale and industrialization, enabling more laborers to achieve employment and entrepreneurship through e-commerce [3] - Participants include unemployed college graduates, village officials aiming to expand agricultural product sales, and representatives from businesses facing growth challenges [3][5] Group 2: Training Content and Skills Acquired - The training covers various aspects of rural e-commerce, including entrepreneurship and operations, product selection and after-sales service, as well as video shooting and live-streaming techniques [3] - Participants reported acquiring skills in short video production and traffic operation, which they plan to apply to enhance local brand promotion and rural revitalization [5] Group 3: Training Outcomes and Impact - The training resulted in nearly 200 product promotion short videos being published on platforms like Douyin and WeChat Video, accumulating over 50,000 total views, significantly increasing online traffic for the region [5] - Guangdong's human resources department has supported the establishment of 59 rural e-commerce industrial parks and 1,100 grassroots demonstration stations, conducting over 250,000 training sessions in rural e-commerce [5][6] Group 4: Future Plans - The Guangdong human resources department plans to continue enhancing rural e-commerce talent cultivation and skills training to support high-quality employment and the "Hundred Thousand Project" [6]

Core Insights - The core viewpoint of the articles highlights the rapid growth of e-commerce in China's agricultural sector, with a 17.2% increase in transaction volume in the first half of the year, driven by the rise of digital tools like live streaming for product sales [1] E-commerce Growth - E-commerce transactions for agricultural products in China have seen a significant increase of 17.2% in the first half of the year [1] - Live streaming has emerged as a crucial digital tool for promoting agricultural products, enhancing sales and creating job opportunities in rural areas [1][7] Case Studies - A farmer from Xinjiang sold 3 tons of peaches in one live stream, achieving a transaction value of over 30,000 yuan, with profits increasing by 30% due to direct sales through e-commerce platforms [3] - In Sichuan, a farmer utilized government support and training to successfully sell hundreds of orders during his first live stream, showcasing the potential of rural e-commerce [5] Logistics and Infrastructure - The logistics system in rural areas is still developing, with challenges in coverage, particularly in remote regions [10] - Innovative logistics solutions, such as flexible transportation strategies for small parcels, have been implemented in Xinjiang, allowing for faster delivery times [12] - Policies have been introduced to support the establishment of rural logistics services, with over 337,800 comprehensive service stations built nationwide [13] Market Dynamics - The growth of e-commerce and logistics in rural areas reflects the robust vitality and resilience of China's economy, as well as the stability of its supply chains [9] - The demand for logistics services in rural and central-western regions is increasing, presenting new growth opportunities for the industry [20] Future Initiatives - The Ministry of Agriculture and Rural Affairs has outlined a plan to enhance agricultural product consumption, including 23 measures to optimize supply and promote e-commerce platforms [22] - Over the next five years, the goal is to cultivate around 100 leading rural e-commerce counties and establish approximately 1,000 digital circulation enterprises [24]

Core Insights - Sichuan Rongxian County has made significant progress in the e-commerce sector, with over 200 new market entities and a sales revenue of 2.468 billion yuan, representing a year-on-year growth of 22.54% in the first half of the year [1] Group 1: E-commerce Development - The county has established a special support team with China Mobile to address network needs for over 10 large-scale events and resolved more than 60 technical issues related to e-commerce live streaming [1] - Infrastructure projects such as the Smart Agricultural Cold Chain Logistics Processing Park and the Dalong Network Cross-Border E-commerce Industrial Park are underway, with the former expected to improve logistics efficiency by 30% upon completion [1] Group 2: Industry Integration - Rongxian has implemented action plans to empower industrial and agricultural high-quality development through e-commerce, creating regional specialty brands and nurturing over 20 local e-commerce anchors [1] - The county has adopted an incubation model involving departments, associations, towns, and village collectives, achieving full coverage of live streaming teams in HeKou and ZhengZi towns [1] Group 3: Business Services - Local enterprises such as Rongfeng Technology and Longdu Tea have benefited from e-commerce initiatives, generating an additional revenue of 30 million yuan, with Rongfeng reporting an online sales increase of 30% to 110 million yuan in the first half of the year [2] - The county organized four offline exhibitions and online e-commerce festivals, driving consumption of 130 million yuan [2] Group 4: Future Plans - The Rongxian Business Bureau plans to continue e-commerce talent training and aims to achieve a total e-commerce sales target of 5 billion yuan for the year [2]

Market Overview - The Shanghai Composite Index maintained above 3500 points, while the ChiNext Index rose over 1% [1][3] - The market showed mixed performance with the Shanghai Composite Index closing at 3505.00, down 0.42%, and the Shenzhen Component Index closing at 10744.56, up 0.56% [1][3] Sector Performance - The top-performing sectors included Communication (up 4.61%), Computer (up 1.42%), Electronics (up 0.79%), Home Appliances (up 0.59%), and Automotive (up 0.58%) [2] - The underperforming sectors were Coal (down 1.92%), Agriculture, Forestry, Animal Husbandry and Fishery (down 1.62%), Utilities (down 1.60%), Textiles and Apparel (down 1.55%), and Beauty and Personal Care (down 1.53%) [2] Concept Index Performance - The leading concept indices included ERP Concept (up 3.35%), Co-packaged Optics (CPO) (up 2.39%), F5G Concept (up 2.25%), Nvidia Concept (up 2.02%), and Liquid Cooling Servers (up 1.90%) [2] - The lagging concept indices were Low-E Glass (down 3.55%), Silicon Energy (down 2.85%), POE Film (down 2.39%), Rural E-commerce (down 2.37%), and Coal Concept (down 2.36%) [2] Economic Indicators - The GDP for the first half of the year was approximately 660536 billion yuan, with a year-on-year growth of 5.3% [4] - In June, the total retail sales of consumer goods reached 42287 billion yuan, growing by 4.8% year-on-year [4] - Fixed asset investment (excluding rural households) for the first half of the year was 248654 billion yuan, with a year-on-year increase of 2.8% [4] Future Outlook - The market is expected to enter a period of consolidation after recent rebounds, with a recommendation for balanced portfolio allocation and focus on high-performing stocks during the upcoming semi-annual report window [5]

Core Viewpoint - The Jinan government is actively promoting rural e-commerce development to enhance agricultural consumption and boost rural economic growth through various initiatives and partnerships with major e-commerce platforms [3][4][5]. Group 1: E-commerce Development Initiatives - Jinan's Commerce Bureau has implemented multiple measures to promote rural e-commerce, significantly impacting industrial transformation, agricultural product sales, and employment opportunities [3]. - The city aims to create two national-level comprehensive demonstration counties for e-commerce in rural areas, three national-level e-commerce demonstration bases, and four demonstration enterprises, along with 65 provincial-level e-commerce demonstration projects [3]. - From January to May, the rural online retail sales in Jinan reached 2.98 billion yuan, a year-on-year increase of 33.4%, surpassing the provincial growth rate by 22.8 percentage points [3]. Group 2: Talent Development and Training - Jinan is focusing on cultivating e-commerce talent to support rural revitalization, conducting over 10 specialized training sessions for various groups, including migrant workers and disabled individuals, with more than 500 participants [4]. - The number of rural e-commerce practitioners in Jinan has exceeded 160,000, providing strong talent support for activating the rural consumption market [4]. Group 3: Marketing and Sales Strategies - The city plans to leverage key consumption periods such as the Mid-Autumn Festival, National Day, and Double 11 to launch promotional activities in collaboration with leading e-commerce platforms like JD, Taobao, and Douyin [5]. - Jinan encourages agricultural entities to collaborate with e-commerce platforms for live sales and aims to enhance the operational capabilities of professional cooperatives and local leaders through ongoing e-commerce training [5].