Core Insights - The brand "Happy Sweet Potato" has experienced an 80% increase in overall store revenue during the winter season, contrary to typical seasonal trends [6][8] - The company has successfully expanded its presence in the Southeast sinking market and Hong Kong, with plans to open 50 stores by the end of the year [6][11] - The introduction of baked sweet potatoes has significantly boosted sales, with daily sales reaching up to 4,000 yuan in Hong Kong stores [11][14] Group 1: Business Performance - In November, the average revenue per store for Happy Sweet Potato increased by 80%, with some stores achieving daily sales exceeding 10,000 yuan [6][8] - The best-performing stores can break even within six months of opening [6] - The company has established over 30 stores in Hong Kong, all of which are profitable, with monthly revenues ranging from 450,000 to 600,000 yuan [6][11] Group 2: Product Innovation - The introduction of baked sweet potatoes has been a key driver of revenue, with sales of baked sweet potatoes alone reaching 2,000 to 3,000 yuan per day [11][14] - Happy Sweet Potato has developed a proprietary sweet potato variety that is sweeter and has a better texture, enhancing customer appeal [14][16] - The company has implemented a unique sweet potato sugarization process to standardize sweetness and extend shelf life, allowing for year-round sales [17][19] Group 3: Pricing Strategy - The company has adopted a long-term price reduction strategy, offering all items at 5.9 yuan to attract customers during the off-peak season [22][25] - Happy Sweet Potato has benefited from the competitive landscape of food delivery services, which has allowed for increased sales despite lower prices [23][24] - The company is investing in smart tea machines and a self-sufficient supply chain to maintain profitability while reducing costs [27][29] Group 4: Future Outlook - The company aims to achieve a comprehensive gross margin of 25% after the full operation of its new food technology industrial park [29] - Happy Sweet Potato is committed to maintaining a balance between quality and price, with a focus on long-term sustainability in a competitive market [32] - The brand's strategy emphasizes the importance of a robust supply chain and consistent product quality to thrive in a saturated market [32]