企业文化传播

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AI浪潮下苏北地区企业文化传播新径
Xin Hua Ri Bao· 2025-06-18 21:12
Core Insights - AI technology is a core driver of the digital economy, reshaping production methods and management models while creating new paradigms for corporate culture dissemination [1][2][3] - The Suzhou North region is accelerating its transformation from a traditional industrial economy to an intelligent economy, emphasizing the need for unique and vibrant corporate culture [1] Group 1: AI-Driven Corporate Culture - Suzhou North enterprises utilize AI algorithms to tailor corporate culture content based on employees' roles, interests, and work experiences, enhancing internal training and cultural understanding [1] - AI technology is employed to develop intelligent training systems that provide personalized training courses and learning plans for employees, catering to both new hires and seasoned staff [1] Group 2: Social Media and AI Integration - Social media serves as a crucial channel for corporate culture dissemination, with Suzhou North enterprises leveraging AI for precise and efficient content distribution [2] - AI monitors social media trends and user interests, allowing companies to adjust cultural content in real-time and engage in relevant discussions [2] Group 3: Diverse Content Creation and Distribution - Suzhou North enterprises use AI video generation technology to create engaging corporate culture promotional videos, transforming significant events into animated formats for better visual representation [3] - AI audio synthesis technology is utilized to produce audiobooks and radio programs related to corporate culture, making it easier for employees to learn during their work hours [3] - The integration of AI in corporate culture is viewed as a means of cultural gene reorganization and evolution, emphasizing the principle of "technology serving people" [3]