企业文化传播
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家国同庆,人企同心,从鲁南制药第十九届集体婚礼看企业文化传播
Xin Lang Cai Jing· 2025-10-03 19:18
Core Viewpoint - The 19th collective wedding organized by Lunan Pharmaceutical Group was held on September 30, coinciding with the 76th anniversary of the founding of the People's Republic of China, celebrating both national and familial joy [1] Group 1: Event Overview - The collective wedding featured 46 couples and was broadcasted live across multiple platforms, including traditional media and social media, ensuring wide reach and engagement [1][3] - The event utilized a multi-platform matrix strategy, incorporating both traditional and emerging platforms to maximize audience coverage [3][5] Group 2: Communication Strategy - The communication matrix included three categories: local news clients, short video platforms, and comprehensive platforms, effectively targeting different demographics [5] - The live broadcast ensured consistency in information dissemination, while differentiated content design created synergistic effects across platforms [5][6] Group 3: Content and Cultural Significance - The wedding integrated national sentiment and corporate culture through performances and rituals, enhancing emotional resonance with attendees [9][10] - The event's timing before National Day amplified its cultural significance, linking personal milestones with national pride [9] Group 4: Employee Engagement and Corporate Culture - The collective wedding has been a tradition since 1999, symbolizing the integration of corporate values with employee personal lives, fostering a sense of belonging and pride among employees [13] - Lunan Pharmaceutical provides comprehensive employee benefits, including covering wedding costs, which reflects deep care for employee welfare [13][14] Group 5: Social Responsibility and Brand Impact - The event showcased the company's commitment to social responsibility, linking personal happiness with broader societal values [14] - Lunan Pharmaceutical's initiatives, such as the "Yimeng Mountain Cup" public welfare video co-creation competition, further enhance its brand influence and social vision [14]
AI浪潮下苏北地区企业文化传播新径
Xin Hua Ri Bao· 2025-06-18 21:12
Core Insights - AI technology is a core driver of the digital economy, reshaping production methods and management models while creating new paradigms for corporate culture dissemination [1][2][3] - The Suzhou North region is accelerating its transformation from a traditional industrial economy to an intelligent economy, emphasizing the need for unique and vibrant corporate culture [1] Group 1: AI-Driven Corporate Culture - Suzhou North enterprises utilize AI algorithms to tailor corporate culture content based on employees' roles, interests, and work experiences, enhancing internal training and cultural understanding [1] - AI technology is employed to develop intelligent training systems that provide personalized training courses and learning plans for employees, catering to both new hires and seasoned staff [1] Group 2: Social Media and AI Integration - Social media serves as a crucial channel for corporate culture dissemination, with Suzhou North enterprises leveraging AI for precise and efficient content distribution [2] - AI monitors social media trends and user interests, allowing companies to adjust cultural content in real-time and engage in relevant discussions [2] Group 3: Diverse Content Creation and Distribution - Suzhou North enterprises use AI video generation technology to create engaging corporate culture promotional videos, transforming significant events into animated formats for better visual representation [3] - AI audio synthesis technology is utilized to produce audiobooks and radio programs related to corporate culture, making it easier for employees to learn during their work hours [3] - The integration of AI in corporate culture is viewed as a means of cultural gene reorganization and evolution, emphasizing the principle of "technology serving people" [3]