多平台矩阵传播策略见成效 鲁南制药第十九届集体婚礼采用了"全网同步直播+重点平台推荐"的传播策略，构建了立体化、多层次 的传播矩阵。 相比往届，此次新增了抖音、快手、视频号、知乎、B站等社交媒体平台，实现了"传统媒体+新兴平 台"的全覆盖。 齐鲁晚报·齐鲁壹点 李其峰 鲁南制药集团第十九届集体婚礼于9月30日举行，正值中华人民共和国成立76周年国庆前夕，46对新人 在国与家的双重喜庆中携手步入婚姻殿堂。这场特殊的集体婚礼也通过齐鲁壹点、闪电新闻客户端、在 临沂、兰山融媒等客户端以及腾讯、搜狐、知乎、B站等互联网平台同步直播。 覆盖广、协同强 具体来看，传播矩阵可分为三类： - 新闻客户端：闪电新闻客户端、齐鲁壹点、在临沂、兰山融媒等地方性媒体，主要覆盖临沂本地及山 东省内用户 - 短视频平台：闪电新闻抖音、快手、视频号等，吸引年轻群体和全国性观众 - 综合平台：腾讯、知乎、B站等，覆盖更广泛的人群和不同兴趣圈层 点面结合、深度传播 协同效应与资源整合 多平台同步直播确保了信息的一致性与传播的连贯性，同时通过差异化内容设计实现了协同效应。例 如： - 在齐鲁壹点客户端上，注重全程直播和仪式细节报道 - 在抖音等 ...

Core Insights - AI technology is a core driver of the digital economy, reshaping production methods and management models while creating new paradigms for corporate culture dissemination [1][2][3] - The Suzhou North region is accelerating its transformation from a traditional industrial economy to an intelligent economy, emphasizing the need for unique and vibrant corporate culture [1] Group 1: AI-Driven Corporate Culture - Suzhou North enterprises utilize AI algorithms to tailor corporate culture content based on employees' roles, interests, and work experiences, enhancing internal training and cultural understanding [1] - AI technology is employed to develop intelligent training systems that provide personalized training courses and learning plans for employees, catering to both new hires and seasoned staff [1] Group 2: Social Media and AI Integration - Social media serves as a crucial channel for corporate culture dissemination, with Suzhou North enterprises leveraging AI for precise and efficient content distribution [2] - AI monitors social media trends and user interests, allowing companies to adjust cultural content in real-time and engage in relevant discussions [2] Group 3: Diverse Content Creation and Distribution - Suzhou North enterprises use AI video generation technology to create engaging corporate culture promotional videos, transforming significant events into animated formats for better visual representation [3] - AI audio synthesis technology is utilized to produce audiobooks and radio programs related to corporate culture, making it easier for employees to learn during their work hours [3] - The integration of AI in corporate culture is viewed as a means of cultural gene reorganization and evolution, emphasizing the principle of "technology serving people" [3]