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经济观察丨民企出海“各显身手” 全球市场焕新中国印象
Zhong Guo Xin Wen Wang· 2025-11-24 01:26
中新社北京11月23日电 (记者 尹倩芸)从泰国曼谷到巴西圣保罗,街头驶过的电动汽车不乏中国品 牌身影;泡泡玛特海外门店前,年轻人为抢购一只LABUBU玩偶排起长队;割草、扫地……功能各异 的中国家用机器人在跨境电商平台上热销。 这些发生在世界不同角落的日常,正重塑着"中国制造"的全球印象。驱动这一变化的主要力量,正 是日益活跃的中国民营企业。 不同于过往简单的"产品出口",当下民企"出海"已日渐深入。从潮玩到新中式茶饮,从智能家居到 新能源汽车,越来越多具有创新力的中国品牌,正逐渐成为海外消费者"衣食住行"的一部分。 这一变化很大程度上源于民企创新活力的持续增强。全国工商联发布的调研分析报告显示,2025年 中国民营企业500强中实际填报企业的研发费用总额1.13万亿元人民币,平均研发经费投入强度2.77%。 数字技术的普及则为企业"出海"铺设了更便捷的通道。以希音(SHEIN)、阿里国际站为代表的跨境 电商平台,将"千人千面"的个性化需求与中国供应链高效对接,也让"中国制造"更直接、快速地触达全 球消费者。 中国商务部数据显示,全国跨境电商主体已超12万家,海外仓数量突破2500个。在专家看来,中国 已构 ...
败走美国本土的互联网巨头,凭什么称霸日本?
3 6 Ke· 2025-07-02 07:44
Core Viewpoint - Yahoo Japan has thrived in the Japanese market while its parent company Yahoo has struggled in the U.S. market, showcasing the importance of localization and innovation in international business operations [1][30]. Group 1: Yahoo Japan's Market Position - Yahoo Japan was the first stock in Japan to exceed a market value of 1 trillion yen, achieving a market cap of 1,014 million yen on January 19, 2000 [8]. - At its peak in 2004, Yahoo Japan's market value surpassed $50 billion, while Yahoo's market value was only $33 billion [9]. - Yahoo Japan's profit growth from 1999 to 2004 was 60%, compared to only 14% for Yahoo globally during the same period [10]. Group 2: Yahoo Japan's Business Operations - Yahoo Japan is the largest portal website in Japan and ranked third globally outside the U.S. in terms of website traffic [13]. - As of early 2019, over 80% of Japan's 32 million internet users regularly visited Yahoo Japan, which holds a 24.03% market share in the Japanese search engine market [17]. - Yahoo Japan is also the largest online auction platform in Japan, competing with Amazon and Rakuten in the online retail market [18][19]. Group 3: Factors Contributing to Success - Yahoo Japan's success is attributed to its thorough localization, with operations managed by a local team that understands the Japanese market [30][31]. - The unique ownership structure, with SoftBank as the major shareholder, allows Yahoo Japan to operate independently from its U.S. parent company [32][33]. - Continuous innovation tailored to the Japanese market has allowed Yahoo Japan to expand its services beyond search engines and portals, including online auctions and travel services [36][38]. Group 4: Cultural Factors - Japanese consumers tend to be conservative and loyal to established products, which has helped Yahoo Japan maintain its market dominance [40][41]. - The company's early entry into the market and the introduction of various services have solidified its position, making it difficult for new competitors to gain traction [41].