Investment Rating - The industry investment rating is "Positive" [2] Core Viewpoints - The impact of tariffs is becoming evident, with leading companies showcasing advantages in overseas production capacity, while short-term order and profit impacts remain limited [8] - The revenue performance of the sector is stable, with structural growth continuing to show strong results despite the tariff implementation [3][4] - External disturbances are limited, and internal growth is driving profit improvements, with some companies benefiting from structural growth and optimization of customer and product structures [4] Summary by Sections Tariff Impact and Company Performance - The Trump administration imposed a 10% tariff in February and March 2025, increasing to 145% in April, but the short-term impact on shipments is minimal due to temporary exemptions for overseas production [8] - Domestic production shows varied performance, with high price increases in niche markets like thermos cups and functional sunshades, while traditional industries face delays in orders to the U.S. [8] Revenue and Growth Performance - The overall sector experienced steady growth in Q4 2024 and Q1 2025, with leading companies expanding market share despite tariff challenges [3] - Notable growth rates include: - Jiangxin Home (+49.8% in Q4 2024 and +38.2% in Q1 2025) - Yongyi Co. (+30.9% in Q4 2024 and +17.9% in Q1 2025) - Zhejiang Nature (+39.4% in Q4 2024 and +30.4% in Q1 2025) [3][4] Profitability and Margin Analysis - Raw material prices remain low, and shipping costs are declining, leading to mixed gross margin performances across companies [4] - Companies like Jiangxin Home and Gongchuang Turf are improving profitability through brand strength and high-margin product offerings [4] - Some companies are experiencing margin declines due to insufficient short-term fixed cost absorption, particularly in companies with overseas production ramp-up [4]