Core Insights - The 2025 Dragon Boat Festival sales season saw a year-on-year growth of over 10% for Benlai Life, indicating its competitive advantage in consumer services despite a challenging market environment [1] - The dual drivers of policy and demand have led to a significant focus on "health attributes" in corporate welfare procurement for the 2025 Dragon Boat Festival [1][2] - Key elements in the 2025 procurement include "quality" and "employee experience," reflecting a new stage of value upgrade in corporate welfare [1] Group 1: Health and Quality Focus - There is a clear health-oriented trend in corporate procurement, with companies increasingly prioritizing the health attributes of products [2] - Benlai Life's low-sugar barley zongzi has gained popularity due to its high dietary fiber content, addressing the high-calorie issue of traditional zongzi [2] - Companies are demanding higher product quality, with strict controls over raw materials and production processes [2] Group 2: Emotional Care and Diverse Needs - Companies are placing greater emphasis on emotional care and addressing diverse employee needs through scenario-based welfare design [3] - There is a growing trend of offering different gift boxes tailored to various age groups and regional preferences, such as outdoor camping boxes for Gen Z [3] - Benlai Life has launched three differentiated flavor gift boxes for the 2025 Dragon Boat Festival, catering to regional tastes [3] Group 3: Procurement Decision Factors - Brand recognition and comprehensive service levels of suppliers are critical factors in corporate procurement decisions [4] - The demand for online procurement platforms is increasing, with significant sales growth in B-end welfare malls for the 2025 Dragon Boat Festival [4] - The overall trends in corporate consumption for the 2025 Dragon Boat Festival include health, quality, personalization, scenario-based offerings, and refined services [4]