Core Insights - The core viewpoint of the article highlights the significant growth of Beijing Benlai Workshop Technology Co., Ltd. ("Benlai Life") in the corporate welfare procurement sector, with a year-on-year increase of over 10% during the 2025 Dragon Boat Festival sales season, indicating a strong consumer demand and competitive advantage in the market [1] Group 1: Market Trends - The most notable characteristic of corporate welfare procurement in 2025 is the emphasis on "health attributes," driven by both policy and demand [1] - There is an explosive demand for health-oriented products, with companies increasingly prioritizing the nutritional value of ingredients, such as low-GI and functional foods, in their procurement choices [1][2] - The focus on product quality and employee experience is becoming more pronounced, with companies demanding higher standards in raw material selection and production processes [2] Group 2: Consumer Preferences - The trend of scenario-based welfare design is emerging, as companies pay more attention to emotional care and the diverse needs of employees in different contexts [2] - Benlai Life has introduced various gift boxes tailored to different age groups and regional preferences, such as outdoor camping boxes and differentiated flavor gift boxes for different regions [2] Group 3: Procurement Decision Factors - Brand recognition and comprehensive service levels are critical factors in corporate procurement decisions, with longer decision cycles posing challenges for many companies [3] - Benlai Life addresses these challenges by proactively identifying customer needs and providing tailored solutions, enhancing the overall procurement experience for corporate clients [3]

Core Insights - The 2025 Dragon Boat Festival sales season saw a year-on-year growth of over 10% for Benlai Life, indicating its competitive advantage in consumer services despite a challenging market environment [1] - The dual drivers of policy and demand have led to a significant focus on "health attributes" in corporate welfare procurement for the 2025 Dragon Boat Festival [1][2] - Key elements in the 2025 procurement include "quality" and "employee experience," reflecting a new stage of value upgrade in corporate welfare [1] Group 1: Health and Quality Focus - There is a clear health-oriented trend in corporate procurement, with companies increasingly prioritizing the health attributes of products [2] - Benlai Life's low-sugar barley zongzi has gained popularity due to its high dietary fiber content, addressing the high-calorie issue of traditional zongzi [2] - Companies are demanding higher product quality, with strict controls over raw materials and production processes [2] Group 2: Emotional Care and Diverse Needs - Companies are placing greater emphasis on emotional care and addressing diverse employee needs through scenario-based welfare design [3] - There is a growing trend of offering different gift boxes tailored to various age groups and regional preferences, such as outdoor camping boxes for Gen Z [3] - Benlai Life has launched three differentiated flavor gift boxes for the 2025 Dragon Boat Festival, catering to regional tastes [3] Group 3: Procurement Decision Factors - Brand recognition and comprehensive service levels of suppliers are critical factors in corporate procurement decisions [4] - The demand for online procurement platforms is increasing, with significant sales growth in B-end welfare malls for the 2025 Dragon Boat Festival [4] - The overall trends in corporate consumption for the 2025 Dragon Boat Festival include health, quality, personalization, scenario-based offerings, and refined services [4]