企业生存与市场竞争

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李斌称蔚来新款ES8降价为生存,成本降低仍有毛利
Cai Jing Wang· 2025-08-22 05:45
Core Viewpoint - NIO's CEO Li Bin emphasized that maintaining high prices would hinder the company's competitiveness in the market, stating that the most important aspect is for NIO to survive [1] Group 1: Pricing Strategy - Li Bin indicated that the cost of the new ES8 is significantly lower than that of the previous model, yet it still maintains a profit margin at the current price [1] - The company is facing pressure to adjust its pricing strategy to remain competitive in the electric vehicle market [1] Group 2: Company Survival - Li Bin reiterated that the priority for NIO is to ensure its survival in the competitive landscape of the automotive industry [1]
李斌回应新车定价:蔚来活下去最重要
第一财经· 2025-08-22 02:30
Core Viewpoint - NIO's CEO Li Bin emphasized the importance of competitive pricing for the new ES8 model, stating that maintaining high prices would hinder market participation. The new ES8 has significantly lower costs compared to the previous model, and it still generates a profit margin at the current price, highlighting the priority of the company's survival [3]. Group 1 - NIO's new ES8 model is priced competitively to enhance market participation [3]. - The production cost of the new ES8 is much lower than that of the old model [3]. - The current pricing of the new ES8 still allows for a profit margin [3].