企业自媒体矩阵运营

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批量管理小红书号?企业自媒体矩阵运营如何实现?
Sou Hu Cai Jing· 2025-05-01 18:34
一、企业为何需要账号矩阵? 2025年的自媒体战场已进入矩阵化运营时代。某头部新消费品牌运营总监透露,其在小红书运营的37个企业号,单月累计曝光突破2.8 亿次,其中90%流量来自矩阵账号联动。这个数据揭示了一个残酷现实:单账号运营模式正在被淘汰,企业想要突围必须建立自己的账 号矩阵。 | 0 | | | | | | | | | | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | P | .. | | | | | | | | | | | | | | | | | | | | | | | FFF A | N H | | | | | | | | | | | | | | | | | | | | | | | E | | | | | | | | | | | | | | | | | | | | | | | | Bl | (A) | P | ...