Core Insights - The self-media battlefield in 2025 has entered a matrix operation era, where companies must establish their own account matrices to succeed, as single-account operation models are being phased out [1] Group 1: Importance of Account Matrix - Companies need account matrices to mitigate traffic dispersion risks, as single-account limitations can lead to a 300% year-on-year increase in traffic drop cases [2] - Matrix accounts allow for more precise user reach, with a beauty brand achieving a 5-fold increase in conversion rates by utilizing 18 segmented accounts [2] - Content testing becomes more efficient with matrix accounts, as a food company improved video views by 800% through A/B testing to identify successful content templates [2] Group 2: Core Pain Points of Matrix Operations - Account management chaos can lead to issues, as evidenced by a certain MCN organization that faced account suspensions due to mismanagement [3] - Content homogenization is a risk, with 67% of repeated content penalties on Xiaohongshu originating from corporate matrix accounts in 2024 [3] - Over 50% of companies lack real-time monitoring of their matrix account performance [3] Group 3: Intelligent Matrix Solutions - A centralized account management system is recommended for cross-platform management, supporting over 12 platforms, with tiered permission settings and risk alert systems [3] - Establishing a standardized content library and utilizing AI tools for content production can enhance efficiency, with one apparel brand breaking down product features into over 300 material modules [3] - A core KPI dashboard should be created to monitor account health, content reach, and user engagement, enabling real-time performance tracking [3] Group 4: Practical Operation Framework - The account positioning pyramid should include brand image accounts at the top, product line accounts in the middle, and scenario-based accounts at the bottom [3] - A strategy for content distribution should involve primary and secondary account collaboration, with cross-platform distribution tools recommended for efficiency [3] - A unified user ID system should be established to create a cross-account user profile database, enhancing targeted marketing efforts [3] Group 5: Risk Management Mechanisms - A compliance review process with a three-tier content audit system is essential, along with regular compliance training to keep up with platform rules [3] - An emergency response plan should be in place, including a risk rating system for accounts [3] Group 6: Success Stories - A certain maternal and infant brand expanded its Xiaohongshu accounts from 5 to 32 in six months, achieving a monthly GMV of 12 million, emphasizing that effective matrix operation relies on intelligent systems for precise collaboration [4] - Companies are encouraged to start with 3-5 core accounts and gradually expand into vertical accounts, leveraging intelligent management systems for efficient operations [4]