Core Viewpoint - Dida Chuxing, the first ride-hailing company to go public, reported a decline in both revenue and gross profit in its first annual report post-IPO, with a significant drop in stock price exceeding 70% from its issue price [3][9]. Financial Performance - In 2024, Dida Chuxing's revenue was 787 million yuan, a decrease of 3.4% from 815 million yuan in the previous year [4][9]. - The company's gross profit fell to 567 million yuan, down 6.3% year-on-year [3][4]. - Despite the decline in revenue and gross profit, net profit surged by 234.4% to 1.004 billion yuan, primarily due to significant changes in the fair value of preferred shares [3][9]. - Adjusted net profit, excluding the impact of preferred shares, was 211 million yuan, a decrease of 6.6% from 226 million yuan in the previous year [3][9]. Business Segment Analysis - The ride-hailing segment generated 754 million yuan in revenue, a decline of 2.7%, accounting for 95.7% of total revenue [4][5]. - Service costs for the ride-hailing segment increased to 207 million yuan, up approximately 20 million yuan from the previous year [4]. - Incentives for drivers and passengers were significantly reduced, totaling 38.463 million yuan compared to 67.074 million yuan in the previous year [4]. - The ride-hailing segment's profit was 508 million yuan, down 2.3% year-on-year, indicating a slower decline in profit compared to revenue [4]. Strategic Outlook - Dida's CFO indicated that the ride-hailing industry is still developing in China, with untapped market demand, and plans to collaborate with third-party platforms for growth [5]. - The company aims to expand its user base through targeted marketing strategies and explore various ride-hailing scenarios, such as employee commuting and student transportation [5]. - As of the end of 2024, Dida provided ride-hailing services in 366 cities, with 18.9 million certified private car owners, a year-on-year increase of 21.4% [5]. Marketing and Cost Management - Marketing expenses decreased by 26.8% to 17.1 million yuan, attributed to a cautious promotion strategy and more precise marketing through algorithms [6]. - The effectiveness of future marketing and promotional activities in driving user growth and revenue remains a critical point of interest [6]. Taxi Business Performance - Dida's smart taxi service revenue significantly declined to 6.154 million yuan in 2024, a drop of 45.7%, representing only 0.8% of total revenue [7][8]. - The management stated that the revenue decline was due to a strategic shift from online ride-hailing to a new integrated approach [7]. - The taxi segment is currently operating at a loss, with a gross loss of 3.098 million yuan in 2024, although this loss has narrowed compared to the previous year [8]. Market Position and Challenges - Dida's business model is heavily reliant on the ride-hailing segment, which constitutes only about 5% of the overall ride-hailing market, limiting growth potential [10][11]. - The company faces challenges in diversifying its business and developing new revenue streams to enhance its market position [11].