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顺风车,没人坐了吗?
3 6 Ke· 2025-08-27 00:24
Core Viewpoint - Dida Chuxing, as a leading ride-sharing platform, has faced significant business and performance declines since its IPO in June 2024, reflecting broader challenges in the ride-sharing market [1][3][2] Business Performance - In the first half of 2025, Dida's revenue was 286 million yuan, a year-on-year decrease of 29.1%, while net profit fell by 86.0% to 135 million yuan [4] - The core ride-sharing business has been under pressure, with order volume dropping by 30.0% to 43.2 million and overall transaction value decreasing by 34.9% to 2.608 billion yuan [5] - Despite a growing user base, with registered users increasing from 368 million in June 2024 to 395 million in June 2025, this has not translated into sustained business growth [4] Market Environment - The overall ride-hailing market is experiencing contraction, with the user base at 511 million as of June 2025, showing a decline in growth rate and the lowest usage rate of 45.6% since the end of 2023 [5][6] - The decline in ride-hailing prices, the entry of Robotaxi brands, and increased penetration of public transport and private cars are impacting the usage rate of ride-sharing services [6] Profitability and Revenue Streams - Dida's ride-sharing business maintains a high gross margin of 67.2%, despite a year-on-year decline of 7 percentage points [8] - Revenue from the ride-sharing segment was 275 million yuan, with a segment profit of 172 million yuan, resulting in a net margin of 62.5% [8] - The company's taxi-hailing business, which operates in 96 cities, has not significantly contributed to revenue and has been eroding profitability, with revenue of 249,700 yuan, down 19.4% [8] Competitive Landscape - Dida faces increasing competition from major players like Didi, Gaode, and others who are expanding their ride-sharing services, putting pressure on Dida's market position [14] - The shift in the market dynamics has led to a situation where Dida's core business is being challenged by competitors who have more resources and diversified service offerings [14][19] Strategic Direction - Dida has recognized the limitations of a single business model and has attempted to diversify by exploring taxi-hailing services since 2017, but this has not gained market acceptance [14][15] - The company is under pressure to reassess its business direction to maintain competitiveness in a rapidly evolving market [19]
小拉出行如何“虎口求生”?
虎嗅APP· 2025-05-09 13:14
Core Viewpoint - The article discusses the saturation of the ride-hailing market in China, highlighting the challenges faced by drivers and the emergence of a new platform, "Xiao La Chuxing," which offers a different business model aimed at improving driver income and providing a more flexible working environment [1][2][3]. Group 1: Market Saturation and Driver Challenges - Multiple transportation authorities have issued warnings about market saturation in ride-hailing services, with Shenzhen and Haikou being notable examples [1]. - The number of ride-hailing drivers surged by 1.48 million in 2023 and an additional 910,000 in 2024, leading to a situation where drivers are struggling to earn a sustainable income [2]. - Drivers report a significant disparity in earnings, with some making as much as 20,000 yuan a month while others earn as little as 80 yuan a day, reflecting the competitive and challenging nature of the market [1][2]. Group 2: Emergence of Xiao La Chuxing - Xiao La Chuxing has become a new avenue for drivers seeking better income opportunities, particularly in smaller cities like Guiyang and Zunyi [4][6]. - The platform's unique "self-picking order model" allows drivers to choose orders based on their preferences, providing greater flexibility and reducing the pressure associated with forced dispatch [6][9]. - Drivers on Xiao La Chuxing report feeling more respected and having more control over their work compared to traditional platforms [6][8]. Group 3: Business Model and Competitive Advantage - Xiao La Chuxing differentiates itself by maintaining lower commission rates, with membership drivers facing a maximum commission of 10% and some cities offering rates as low as 1% [16][19]. - The platform's approach avoids the high commission structures prevalent in the industry, which often exceed 30%, thus providing a more favorable environment for drivers [14][15][16]. - By focusing on a low-commission model and avoiding aggressive subsidy strategies, Xiao La Chuxing aims to create a sustainable business that benefits both drivers and passengers [19][20]. Group 4: Market Positioning and Growth Strategy - Xiao La Chuxing is positioned as a "Plan C" for drivers, offering a low-cost alternative in the ride-hailing market, akin to how Pinduoduo operates in e-commerce [25][26]. - The platform leverages partnerships and traditional marketing methods, such as collaborations with logistics services, to enhance its visibility and user base without incurring high advertising costs [21][23]. - The introduction of additional services, such as "four-wheel small items" delivery and ride-sharing, has further diversified the platform's offerings and income sources for drivers [23][24]. Group 5: Challenges and Future Outlook - Despite its innovative model, Xiao La Chuxing faces challenges related to market saturation and uneven order distribution, particularly in smaller cities where demand may not meet supply [29][30]. - Drivers report difficulties in securing orders, leading to income instability, especially in regions with lower demand [30][31]. - The platform's focus on low-cost services may limit its appeal to higher-end customers, as it does not provide vehicle quality options, which could affect user experience [31][32].
嘀嗒出行公布上市后首份年报:营收毛利双降 股价较发行价暴跌超七成
嘀嗒出行公布上市后首份年报:营收毛利双降 股价 较发行价暴跌超七成 经历五次闯关才坎坷上市的"顺风车第一股"嘀嗒出行(02559.HK)近日发布了2024年全年的财 报,这也是嘀嗒出行上市后的首份年报。 财报显示,嘀嗒出行 2024年营收为7.87亿元,较上年同期的8.15亿元下降3.4%;公司毛利也下降至 5.67亿元,同比下降6.3%。尽管收入和毛利在下降,但公司净利润却大幅增长234.4%,达到10.04亿 元。 不过嘀嗒出行净利润的大幅增长主要得益于优先股公允价值的显著变化,如果刨除这部分的影响, 嘀嗒出行2024年的经调整净利润为2.11亿元,较上年同期的2.26亿元下降6.6%。 2024年,嘀嗒出行顺风车业务的服务成本为2.07亿元。在顺风车收入同比下滑的情况下,服务成本 却比上年同期的1.87亿元增加了约2000万元。但嘀嗒出行并未解释该部分成本增加的原因。 2024年嘀嗒出行优先股公允价值大幅度的变动,其实与嘀嗒出行的股价下跌有关。嘀嗒出行自2024 年6月在港交所上市之后,股价基本处于下滑态势,目前的股价已经从6港元/股的发行价下探到1.18港 元/股。对于股价下跌的情况,截至记者发稿嘀嗒 ...