Core Viewpoint - The article highlights the efforts of the Urumqi Municipal Market Supervision Administration in Xinjiang to protect the rights of new employment groups, particularly in the food delivery industry, through various supportive activities [1] Group 1: Industry Support Initiatives - The Urumqi Municipal Market Supervision Administration is actively promoting the "Warmth to the Frontline" initiative to support delivery workers [1] - The initiative includes guidance services, warm-hearted visits, free medical consultations, and legal awareness campaigns aimed at enhancing the service ecosystem for the food delivery industry [1]