Core Viewpoint - The group broadcasting sector is undergoing a silent reshuffle, with several leading groups announcing disbandment due to issues such as talent loss, declining traffic, and revenue [1][9][14]. Group Broadcasting Disbandment - Multiple well-known group broadcasting teams, including "SK九江097," have announced their disbandment, citing reasons such as personal adjustments of hosts and challenges in gathering team strength [1][4]. - Other groups under the same management, such as "SK定江路073," "SK075," and "SK099," have also faced similar fates, indicating a broader trend of disbandment among female groups [4][6]. - The disbandment of groups is not a new phenomenon; many agencies opt to replace hosts or dissolve teams when facing poor traffic and revenue [6][8]. Challenges Faced by Hosts - The high-pressure environment and long working hours (up to 14 hours a day) contribute to host burnout, leading to a significant turnover in talent [10][12]. - The demanding nature of the job, combined with the need for constant performance, has led to many hosts exiting the industry, which in turn affects the sustainability of group broadcasting [9][12]. Declining Traffic and Revenue - The group broadcasting industry is experiencing a decline in traffic and revenue due to content homogenization, increased competition, and rising costs [9][13]. - Platforms have begun to tighten regulations, which has further impacted the ability of groups to maintain stable traffic and revenue streams [14][16]. Shift Towards Quality Talent Groups - As platforms like Douyin and WeChat Video Number enforce stricter regulations, the industry is transitioning from a focus on traffic to a more sustainable model that emphasizes quality talent [17][19]. - High-quality talent groups, such as the ancient-style dance group "梦华录," are gaining traction, indicating a shift in platform support towards more specialized and professional content [19][21]. - Traditional performing arts groups are also entering the group broadcasting space, further diversifying the content landscape and raising the bar for quality [19][21].