优质文旅供给激活消费动能

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优质文旅供给带旺消费市场
Sou Hu Cai Jing· 2025-06-28 01:01
Core Insights - The city has established a vibrant cultural and tourism magnet by creating an environment that attracts visitors, encourages them to stay, and promotes return visits through high-quality cultural tourism offerings [1][7] Group 1: Cultural and Tourism Development - The "Fengwu Fang" in the historical cultural district of Hao Nanguan features over a hundred types of local specialties and cultural products, allowing tourists to conveniently take home a piece of Xingtai culture [1][3] - Innovative cultural tourism consumption scenarios are key to retaining visitors, with offerings such as medicinal tea and handmade herbal sachets enhancing the travel experience [3][5] - The Xingtai Xiang 1979 Creative Town, built on industrial heritage, has attracted over 60 shops, including handicrafts and cafes, with an average daily foot traffic of nearly 2,000 visitors [5][7] Group 2: Consumer Engagement and Experience - Sales of cultural products and specialty gift boxes have been strong, with monthly sales reaching up to 100,000 yuan in peak months, particularly for popular items like sour jujube juice [3] - Tourists appreciate the blend of historical depth and modern trends in places like Hao Nanguan, which offers a unique shopping and photography experience [5][7] - The city is actively implementing a cultural revitalization strategy, focusing on high-quality cultural tourism projects to stimulate consumer spending and unlock potential [7]