Group 1: Cultural and Tourism Development - The Qujiang Flying Theatre, which opened in late September, utilizes naked-eye 3D technology to immerse visitors in the grandeur of the Tang Dynasty, attracting over ten thousand tourists within its first month [1] - In the first half of 2025, Xi'an received 160.11 million tourists, with total spending reaching 202.41 billion yuan, marking an 8.03% increase, establishing itself as a new engine for economic growth [1] - The "Cultural Prosperity" strategy in Xi'an aims to deepen the integration of culture and tourism, innovate cultural formats, and enhance digital empowerment to transform historical cultural resources into high-quality development momentum [1] Group 2: Cultural Heritage and Preservation - Xi'an City Wall, as the most complete ancient city wall in China, has established a system for cultural heritage protection that includes monitoring, environmental improvement, and active utilization [2] - The use of AR technology to recreate Tang Dynasty defense scenes and 3D printing to restore ancient structures demonstrates innovative approaches to cultural preservation [2] Group 3: Cultural Events and Engagement - The "Daming Palace Night City" features performances that combine Tang poetry with modern stage technology, attracting over one million viewers annually [4] - The Qin Terracotta Army Museum's "Digital Terracotta Warriors" project allows global users to participate in the restoration of terracotta figures, enhancing visitor engagement [4] Group 4: Economic Impact of Cultural Industries - The "Chang'an Twelve Hours" themed street has become a cultural phenomenon, receiving over 7 million visitors since its opening and significantly boosting local dining, accommodation, and traditional clothing industries [5] - The street's unique integration of Tang culture with modern entertainment has generated a total revenue of 230 million yuan in 2024 [5] Group 5: Digital Content and Innovation - Xi'an has established a Digital Content Industry Research Institute, attracting 32 companies and generating over 100 million yuan in revenue through original XR projects and over 500 micro-short films [7] - The city has hosted 12 large concerts in the first half of the year, attracting 200,000 attendees and generating an additional 170 million yuan in consumer spending [7] Group 6: Community Engagement and Quality of Life - The development of a "15-minute convenient living circle" in Xi'an has integrated cultural activities into daily life, enhancing community engagement and quality of life for residents [8] - Local performances and events have become more accessible, with venues hosting an average of 560 performances in 2025, achieving an 85% occupancy rate [10] Group 7: Cultural Exchange and Global Recognition - Xi'an serves as a key node in the "Belt and Road" initiative, promoting cultural exchange and mutual understanding through events like the Silk Road International Arts Festival [11] - The city's efforts to balance historical preservation with modern innovation provide a model for other cities aiming to enhance their cultural identity and economic vitality [11]

Core Insights - The cultural tourism market in Xi'an is undergoing a significant transformation led by cultural IP, with a focus on integrating historical resources into economic value [1][3][7]. Tourism Performance - During the 2025 National Day and Mid-Autumn Festival holiday, Xi'an received 20.08 million visitors, generating a total tourism revenue of 19.96 billion yuan [2]. - The overall tourism order volume in Xi'an increased by 10% year-on-year, ranking among the top ten domestic long-distance travel destinations [4]. - International inbound travel orders surged by 102% year-on-year, indicating a rapid recovery in international appeal [6][7]. Policy and Market Innovation - Xi'an's tourism growth is attributed to systematic policy layouts and market innovations, including collaborations with leading live-streaming platforms and immersive cultural experiences [2][6]. - The city has implemented a comprehensive cultural tourism strategy, including 46 city-level activities and 395 district-level activities, resulting in a 28% increase in event occurrences [6]. Cultural Integration and Development - The "Xi'an Model" combines top-level design with market operations, promoting the integration of culture and tourism through digital technology and comprehensive marketing [3][7]. - The city is actively promoting the "City of Tang Poetry" initiative, aiming to create a culturally significant brand with international influence over three years [7][9]. Economic Impact and Consumer Behavior - The tourism consumption pattern is shifting beyond traditional ticket sales to include accommodation, transportation, and performances, with high-end hotel stays showing an increasing trend [6][11]. - New tourism formats, such as chartered tours, have seen significant growth, with specific routes experiencing order increases of 65% and 78% year-on-year [6]. Challenges and Sustainability - The influx of approximately 20 million tourists poses challenges to urban infrastructure, public services, and environmental sustainability [11]. - The reliance on traditional core attractions for tourism revenue remains high, with the "Qin-Tang Golden Line" accounting for 43% of orders, highlighting the need for diversification [11][12]. Future Directions - Xi'an is exploring innovative solutions to balance commercialization and cultural preservation, aiming to enhance visitor experiences while protecting cultural heritage [12]. - The city is focusing on developing unique and differentiated cultural tourism products, improving service quality, and enhancing digital infrastructure to sustain growth [12].

Group 1 - The meeting emphasized the importance of Xi Jinping's thoughts and the need to implement the decisions made by the central government and provincial authorities to achieve high-quality development in Xi'an [1][2][4] - The city aims to enhance its role as a national center and regional innovation hub, focusing on improving resource allocation, international competitiveness, and urban comprehensive capabilities [2][4] - The meeting highlighted the need for cultural development, aiming to position Xi'an as a world cultural city while promoting cultural reforms and talent cultivation [3][4] Group 2 - The city government is committed to stabilizing employment, businesses, and market expectations while addressing key challenges and promoting high-quality growth [4][5] - There is a focus on enhancing policy implementation effectiveness, increasing investment in infrastructure, and stimulating consumer spending to support economic stability [7][4] - The meeting outlined the importance of environmental protection and risk management, emphasizing the need for a harmonious relationship between development and nature [4][5]

Core Insights - The city has established a vibrant cultural and tourism magnet by creating an environment that attracts visitors, encourages them to stay, and promotes return visits through high-quality cultural tourism offerings [1][7] Group 1: Cultural and Tourism Development - The "Fengwu Fang" in the historical cultural district of Hao Nanguan features over a hundred types of local specialties and cultural products, allowing tourists to conveniently take home a piece of Xingtai culture [1][3] - Innovative cultural tourism consumption scenarios are key to retaining visitors, with offerings such as medicinal tea and handmade herbal sachets enhancing the travel experience [3][5] - The Xingtai Xiang 1979 Creative Town, built on industrial heritage, has attracted over 60 shops, including handicrafts and cafes, with an average daily foot traffic of nearly 2,000 visitors [5][7] Group 2: Consumer Engagement and Experience - Sales of cultural products and specialty gift boxes have been strong, with monthly sales reaching up to 100,000 yuan in peak months, particularly for popular items like sour jujube juice [3] - Tourists appreciate the blend of historical depth and modern trends in places like Hao Nanguan, which offers a unique shopping and photography experience [5][7] - The city is actively implementing a cultural revitalization strategy, focusing on high-quality cultural tourism projects to stimulate consumer spending and unlock potential [7]