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唐诗流量变现记:古都西安的文旅经济学
21世纪经济报道记者凌晨 西安报道 西安文旅市场正在经历一场由文化IP引领的深刻变革。 21世纪经济报道记者从西安文旅局获悉,2025年国庆中秋假期,全市共接待游客2007.75万人次,实现旅游总收入199.59亿元。 近200亿元的旅游收入背后,是系统性的政策布局与市场创新的双轮驱动。西安借助与头部直播平台合作,成功打造多起破圈传 播,并推出沉浸式唐诗主题体验项目,推动高端酒店平均入住时长显著增加。 21世纪经济报道记者实地走访大唐不夜城、大雁塔等热门景区看到,即使雨丝如织,却丝毫未减游客的热情。大唐不夜城在国 庆期间人潮涌动,游客们漫步在湿漉漉的石板路上,仿佛每一步都踏进盛唐的余韵。身着汉服的姑娘们尤其惹眼,长裙轻摆、 云鬓微斜,在人群中点缀出一抹抹流动的古意。家长们抱着孩童站在围栏外,观看不倒翁小姐姐的精彩表演。周边的餐厅内, 游客们正在有序排队入座,等待热气腾腾的特色美食。 西安文旅局的数据显示,国庆中秋假期,西安入境游订单同比激增102%,显示出国际吸引力的快速回升。这座城市正在尝试走 通一条将历史文化资源有效转化为经济价值的特色发展路径。 陕西省社会科学院文化旅游研究中心研究员张燕对21世纪经济报 ...
中共西安市委十四届九次全会举行
Xi An Ri Bao· 2025-08-27 02:11
Group 1 - The meeting emphasized the importance of Xi Jinping's thoughts and the need to implement the decisions made by the central government and provincial authorities to achieve high-quality development in Xi'an [1][2][4] - The city aims to enhance its role as a national center and regional innovation hub, focusing on improving resource allocation, international competitiveness, and urban comprehensive capabilities [2][4] - The meeting highlighted the need for cultural development, aiming to position Xi'an as a world cultural city while promoting cultural reforms and talent cultivation [3][4] Group 2 - The city government is committed to stabilizing employment, businesses, and market expectations while addressing key challenges and promoting high-quality growth [4][5] - There is a focus on enhancing policy implementation effectiveness, increasing investment in infrastructure, and stimulating consumer spending to support economic stability [7][4] - The meeting outlined the importance of environmental protection and risk management, emphasizing the need for a harmonious relationship between development and nature [4][5]
优质文旅供给带旺消费市场
Sou Hu Cai Jing· 2025-06-28 01:01
Core Insights - The city has established a vibrant cultural and tourism magnet by creating an environment that attracts visitors, encourages them to stay, and promotes return visits through high-quality cultural tourism offerings [1][7] Group 1: Cultural and Tourism Development - The "Fengwu Fang" in the historical cultural district of Hao Nanguan features over a hundred types of local specialties and cultural products, allowing tourists to conveniently take home a piece of Xingtai culture [1][3] - Innovative cultural tourism consumption scenarios are key to retaining visitors, with offerings such as medicinal tea and handmade herbal sachets enhancing the travel experience [3][5] - The Xingtai Xiang 1979 Creative Town, built on industrial heritage, has attracted over 60 shops, including handicrafts and cafes, with an average daily foot traffic of nearly 2,000 visitors [5][7] Group 2: Consumer Engagement and Experience - Sales of cultural products and specialty gift boxes have been strong, with monthly sales reaching up to 100,000 yuan in peak months, particularly for popular items like sour jujube juice [3] - Tourists appreciate the blend of historical depth and modern trends in places like Hao Nanguan, which offers a unique shopping and photography experience [5][7] - The city is actively implementing a cultural revitalization strategy, focusing on high-quality cultural tourism projects to stimulate consumer spending and unlock potential [7]