Core Viewpoint - Migu Video is facing significant backlash after losing its broadcasting rights for the CBA league, leading to customer dissatisfaction and legal issues related to unauthorized content creation [2][4][21]. Group 1: Legal Issues and Customer Complaints - Migu Video acknowledged that its fan-made video using "Love and Producer" constituted unfair competition, resulting in a lawsuit with the game developer that ended in Migu's apology [2][4]. - Customers who purchased CBA annual subscriptions expressed frustration over the lack of refunds after Migu lost broadcasting rights, claiming their consumer rights were violated [2][6][10]. - The company has not provided satisfactory responses to refund requests, with some users reporting long wait times for resolution [10][11]. Group 2: Impact of Losing CBA Rights - The loss of CBA broadcasting rights has led to a decline in user engagement, as many subscribers feel there is no reason to continue using Migu Video without access to CBA games [5][11]. - Migu Video attempted to compensate for the loss by promoting alternative sports content, but user feedback indicates these offerings do not adequately replace the absence of CBA broadcasts [11][12]. Group 3: Membership and Service Issues - Migu Video's membership structure has been criticized for being overly complex, with users feeling trapped in a "membership maze" that requires additional payments for accessing content on different devices [12][14]. - The company’s approach to membership services has led to dissatisfaction among users, who desire clearer and more respectful service offerings [17][21]. Group 4: Competitive Landscape and Strategic Challenges - Migu Video's user base is reportedly declining, with active users at approximately 17.93 million, significantly lower than competitors like Tencent Video and iQIYI [19][20]. - Analysts suggest that Migu's reliance on purchasing content rights rather than developing original content has left it vulnerable in a competitive market where exclusive content is crucial for survival [20][21].

Core Viewpoint - Migu Video is facing significant backlash due to losing its CBA broadcasting rights and a recent legal dispute over unauthorized content creation, leading to consumer dissatisfaction and potential loss of subscribers [2][3][19]. Group 1: Legal Issues and Consumer Rights - Migu Video publicly apologized for unauthorized use of content from "Love and Producer," acknowledging it constituted unfair competition and lacked official permission [2][17]. - The company has been embroiled in a two-year legal dispute with Paper Games, culminating in Migu's admission of fault and an apology [2][18]. - Users have expressed frustration over the inability to obtain refunds for CBA annual subscriptions after the loss of broadcasting rights, claiming their consumer rights have been violated [5][20]. Group 2: Loss of CBA Broadcasting Rights - Migu Video has been the exclusive new media broadcaster for the CBA since 2018, with a contract worth over 2 billion yuan, but failed to renew the agreement for the 2025-2026 season [3][19]. - The announcement of losing CBA broadcasting rights has disappointed many fans, leading to a decline in the perceived value of Migu Video subscriptions [4][19]. - Users have reported that without CBA content, they see little reason to continue using Migu Video, indicating a potential drop in subscriber numbers [5][20]. Group 3: Membership and Service Issues - Migu Video's membership structure has been criticized for being overly complex, with separate charges for different types of content, leading to user dissatisfaction [9][23]. - The company has introduced alternative sports content to compensate for the loss of CBA, but users feel these offerings do not adequately replace the lost value [5][22]. - The "nested membership" model has drawn complaints from users who feel misled about the services they are entitled to, particularly regarding the lack of clarity in service agreements [9][25]. Group 4: Competitive Position and Market Challenges - Migu Video's monthly active users (MAU) are approximately 17.93 million, significantly lower than competitors like Tencent Video and iQIYI, indicating a decline in market position [13][27]. - Analysts suggest that Migu's reliance on purchasing content rights rather than producing original content has left it vulnerable in a competitive landscape increasingly favoring unique and proprietary offerings [14][28]. - The company's strategic focus on marketing over operational integrity and user experience has led to a disconnect with consumer expectations, contributing to its challenges in retaining subscribers [14][28].