艾媒咨询首席执行官兼首席分析师张毅认为："目前长视频行业还没有统一的广告计时惯例。要推 动统一规范，需平台、行业组织、监管部门共同参与。" "平台是否'虚标时长'不仅关乎用户体验，更涉及诚信底线，长期来看平台应该通过内容创新、广 告形式创新，在广告主需求与用户满意度之间找到平衡。"张毅说。 记者也在网速稳定的环境下进行多次实测，结果显示：多家主流视频平台，广告实际播放时长比页 面标注的多出2-3秒，且即便广告视频流畅播放，读秒过程仍偶尔卡顿。 北京用户高女士表示，自己开通VIP就是为减少广告干扰，结果还是会偶尔弹出会员专属推荐广 告。"虽然我没拿秒表'卡点'，但是不是也应该被充分告知时长？如果会员也陷入'时间陷阱'，谁来确保 我们的权益？" 对此，视频平台方则以"加载缓冲""技术问题"等做出回应。例如，此前芒果TV回复媒体称，"经核 实，是因广告视频起播需要时间完成加载和缓冲，广告播放需要按顺序起播多个视频，累计多次起播耗 时，从而导致广告完成播放所耗自然时长略大于标注时长。平台所计广告时长与广告素材时长对齐，时 长严格透明。" 新华网北京9月25日电（记者闫雨昕 王忻）记者从市场监管总局独家获悉，对于近日部 ...

据央视新闻客户端报道，国庆中秋假期临近，不少消费者在社交平台反映，自己购买了机票，准备 线上值机选座时，却发现能选的座位非常少，很多靠前的、靠窗的座位处于"锁定"状态。这一现象背 后，是航空公司推出的"里程兑换选座""付费选座"增值服务。 早些年，不少航空公司出于安全考量，会提前预留座位给老人、母婴等群体，这种"锁座"当然很必 要。但若只是为了让消费者掏钱而"锁座"，则涉嫌侵犯消费者的公平交易权和知情权。一来，飞机舱位 本就按舒适度被分为头等舱、公务舱、经济舱，同一舱位价格相同，座位理应"先到先得"，若将基本服 务拆分收费，只加价而未提升服务，有待商榷；二来，即便要"付费选座"，也应公示选座规则和收费标 准，如果费用收得不明不白，恐怕难服众。类似的还有视频平台的"套娃式收费"、家电维修行业的"步 步加价"等，一些行业市场格局相对集中，消费者议价能力弱、选择范围小，企业容易滥用优势地位"割 韭菜"。对此，有关方面应划出"硬杠杠"——哪些费用不能收，哪些能收，该怎么收。 ...

Core Insights - The 2025 Autumn Sohu Video Broadcaster Conference was held in Sanya, emphasizing the importance of social interaction through video content [1][3] - The event featured various interactive zones, including dance, culture, and science, showcasing a diverse range of activities and performances [1][3][5] - Sohu's founder, Zhang Chaoyang, highlighted the evolution of social interaction from early platforms to the current focus on individual creator value within the "Attention Flow" model [3][6] Event Highlights - The conference included continuous live streaming and a variety of social activities such as open mic sessions and cultural sharing, enhancing the overall experience [3] - Numerous celebrities and guests participated, celebrating creators in fields like science and music, and providing recognition and support [5] - The event showcased performances that included traditional dance and music, creating an engaging atmosphere for attendees [5] Industry Impact - The Sohu Video Broadcaster Conference has evolved into a leading social event in the industry, reflecting the growing influence of the "Attention Flow" platform [6] - The platform is positioned as a new type of social media, demonstrating its ability to attract and engage users through innovative content creation [6]

最近，一份《2025云合长尾数据分析》榜单在豆瓣各大影视小组和微博流传，统计了今年开播的剧集在热播期之后的"长尾集均"数据，也让"长尾剧"再度 成为剧粉圈的热门话题。 文娱价值官发现，不仅观众群体开始关注一部剧集的长尾情况，今年爱优腾等长视频平台也将独播剧集的"长尾效应"，作为宣传重点——无论是热播期结 束后，新增播放仍保持逆跌增长，剧集完结后会员拉新仍逆势上涨，还是剧集播出半年依然有新广投放，平台不再仅仅关注剧集播出时的收视表现，而是 日益看重其对于会员拉新、用户留存、商业回报所持续释放出的价值。 面对碎片化叙事、快消费属性的短视频、短剧，视频平台正在努力发挥长剧在叙事层次、内容厚度方面的优势，打造出更多让用户逐渐"上头"的慢热型作 品，社交平台和短视频也为长尾剧集的发酵破圈，提供了条件。 而"长尾"成为行业关键词，也是内容同质化倒逼差异化竞争的结果。当古偶、甜宠等批量生产内容陷入审美疲劳，平台转向通过"长尾价值"证明内容品 质，建立用户信任壁垒。 "优质的头部内容不仅在热播期是成功的，而且要具有长久的长尾效应。"2024年以来，爱奇艺、优酷、腾讯视频等平台的负责人，分别在不同场合强调了 内容"长尾"的重要 ...

Core Viewpoint - The white paper released by Bilibili and Miaozhen Systems emphasizes the importance of content in consumer decision-making, highlighting that effective brand content can enhance brand influence and consumer connection [1] Group 1: Content Impact on Consumer Behavior - The study indicates that mid-to-long videos have higher visibility and cognitive engagement compared to short videos, with participants recalling brand/product names 26% better after watching mid-to-long videos [1] - Bilibili users spend an average of 108 minutes daily watching content, which fosters a community of engaged young users who trust content creators (UP owners) [3] - The relationship between users and UP owners is characterized by high loyalty and trust, with over 30% of the top 100 search terms on Bilibili being UP owner names [4] Group 2: Brand Marketing Strategies - Brands leverage Bilibili's content ecosystem to effectively communicate product information and build long-term brand narratives [3] - Successful marketing on Bilibili requires a combination of quality content and targeted audience engagement, which together form the core of brand marketing assets [5] - Kiehl's skincare brand achieved over 60% new customer rates by utilizing engaging content and collaborating with outdoor UP owners to create immersive experiences [10] Group 3: Measurement and Optimization - Bilibili employs a content and audience measurement model to identify target demographics and optimize content strategies based on seasonal trends [10] - The platform's marketing tools are continuously evolving to help brands create measurable and impactful campaigns, emphasizing the importance of storytelling and differentiated value in marketing [12]

Core Viewpoint - The article highlights the increasing severity of copyright infringement cases involving short video platforms, emphasizing the need for stricter enforcement and higher penalties to deter such behaviors [1][10][14]. Group 1: Legal Cases and Penalties - A short video platform was ordered to pay 60 million and 29.1 million for unauthorized distribution of "De Yun Dou Xiao She" and "Chang Xiang Si" respectively, indicating a trend of significant financial penalties for copyright infringement [1][4]. - The Supreme People's Court's 2025 guidelines stress the importance of punitive damages to ensure that infringement incurs substantial costs, leading to increased compensation amounts in copyright cases [1][12]. - In a related case, the platform was found to have allowed a large number of infringing videos to persist despite multiple warnings, demonstrating a clear intent to ignore copyright laws [4][8]. Group 2: Infringement Characteristics - The rise of short video platforms has led to widespread unauthorized clips of films and series, with significant viewership numbers, such as 2.159 million views for a specific infringing video collection [3][5]. - The infringement of "De Yun Dou Xiao She" began with its first season and continued into the second season, with over 20,000 infringing videos identified during the legal proceedings [3][4]. - The platform's failure to act on repeated infringement notifications has been noted, with a high percentage of videos remaining online despite numerous complaints [4][8]. Group 3: Industry Impact - The film and television industry reportedly loses over 20 billion annually due to piracy, which severely impacts creators' financial returns and discourages future productions [11][12]. - The presence of infringing content on short video platforms undermines the value of original long-form content, leading to a decline in revenue for legitimate content creators [11][12]. - The article emphasizes the need for platforms to implement effective copyright protection measures to prevent the spread of infringing content and protect the interests of rights holders [10][12]. Group 4: Regulatory Actions - The "Sword Net 2025" initiative aims to strengthen copyright protection for audiovisual works, targeting illegal distribution and enhancing the responsibilities of platforms in managing copyright issues [13][14]. - Courts across the country are increasingly imposing punitive damages in copyright infringement cases, reflecting a shift towards more robust legal protections for intellectual property [13][14]. - The article suggests that the legal landscape is evolving to hold platforms accountable for their role in facilitating copyright infringement, requiring them to adopt proactive measures to prevent such activities [12][14].

Core Viewpoint - A short video platform (Kuaishou) has faced significant legal challenges due to copyright infringement, resulting in substantial financial penalties from various courts [1] Group 1: Legal Challenges and Financial Penalties - The Guangdong and Chongqing High People's Courts ruled against the short video platform for unauthorized distribution of "De Yun Dou Xiao She" seasons one and two, and "Chang Xiang Si" season one, ordering compensation of 60 million yuan and 29.1 million yuan respectively [1] - The platform has a history of copyright disputes, including a case with iQIYI over "Kuang Biao," where it was ordered to pay 30 million yuan by the Jiangsu High People's Court [1] - In another case involving the Chinese Super League, the Beijing Internet Court imposed punitive damages, resulting in over 24 million yuan in compensation [1] Group 2: Industry Implications and Future Actions - The platform was also sued by Youku for copyright infringement related to "Zhen Huan Zhuan," with the Shanghai Intellectual Property Court upholding the original ruling, which is included in the top ten intellectual property judicial protection cases for 2024 [1] - The development of the cultural industry necessitates stronger protection of intellectual property rights, emphasizing the need for robust and swift enforcement [1] - The 20th anniversary of the "Sword Net" action highlights the ongoing efforts to combat illegal distribution and sale of audiovisual works, with a focus on enhancing the accountability of website platforms in copyright infringement cases [1]

Group 1 - The core viewpoint of the article is that the recent measures announced by the National Radio and Television Administration (NRTA) to promote television content supply are expected to revitalize the domestic film and television industry, similar to the recovery seen in the gaming sector after the lifting of game license restrictions [1][3] - The measures include promoting the introduction and broadcasting of high-quality foreign programs, which will increase content supply and encourage domestic creators to produce high-quality works [3][4] - The film and television sector experienced a significant market reaction, with stocks of companies like Huace Film & TV and Ciwon Media reaching their daily limit [1][3] Group 2 - The introduction of foreign dramas has been limited for the past decade, and the current global content landscape has changed significantly, with concerns that the quality of foreign content may not impact domestic productions as severely as before [4][6] - The audience for high-quality foreign dramas is primarily young, educated individuals, raising questions about the ongoing appeal of such content to the Z generation [6][7] - The article highlights the historical context of foreign drama imports in China, noting that they were once a significant source of content but have seen a decline due to regulatory restrictions [8][10][11] Group 3 - The article discusses the evolution of the competition among video platforms, emphasizing that the focus has shifted from acquiring foreign content to creating differentiated offerings to attract viewers [5][32] - The rise of domestic web dramas and adaptations of online literature has become the mainstream, as platforms pivot away from foreign dramas due to regulatory challenges and changing audience preferences [31][32] - The article suggests that the return of foreign dramas could serve as a necessary supplement to the declining production of domestic dramas, which has raised concerns within the industry [33][36]

Group 1 - iQIYI is actively preparing for a secondary listing in Hong Kong, seen as a crucial strategic decision amid pressures on performance and cash flow [1][3] - The company plans to raise approximately $200 to $300 million through this listing and aims to submit its application in the third quarter of this year, targeting completion before the Lunar New Year in 2026 [1][3] - iQIYI has previously attempted to list in Hong Kong in 2021 and 2023, and it successfully listed on NASDAQ in 2018, but now seeks new financing channels due to changing market conditions [1] Group 2 - iQIYI's financial data shows significant performance pressure, with total revenue for fiscal year 2024 at 29.23 billion yuan, a year-on-year decline of 8%, and a net profit of 764 million yuan, down 60.32% [1] - In the first quarter of 2025, total revenue dropped to 7.19 billion yuan, a 9% year-on-year decrease, with net profit plummeting 72.21% to only 182 million yuan [1] - The appointment of Baidu's new CFO, He Haijian, as iQIYI's chairman is believed to be closely related to the company's secondary listing plans, leveraging his experience in capital markets [3] Group 3 - A successful listing in Hong Kong would help iQIYI raise funds for content creation and international expansion, which are critical in the competitive video platform market [3] - Analysts suggest that the funds raised will support iQIYI in content creation, technology development, and overseas expansion [3] - The market remains optimistic about iQIYI's potential for a secondary listing, viewing it as a vital opportunity to rebuild market confidence and achieve long-term growth [3]

Group 1 - The core viewpoint is that the basic conditions for boosting consumer confidence in China are now in place, driven by economic recovery and improved household balance sheets [1][6][11] - The government is advised to moderately raise growth targets to send strong confidence signals, which could significantly impact consumer behavior [1][9][12] - The Hong Kong stock market has seen significant inflows of international capital, making it one of the best-performing markets globally since September last year [1][24] Group 2 - The recovery of household balance sheets is crucial for enhancing consumer confidence, with real estate prices being a key factor affecting household wealth [4][14][17] - The current "involution" in the domestic market stems from "soft constraints" on corporate resources, leading to irrational competition [18][20] - China has made rapid progress in basic scientific fields and is on track to become a global technology center, meeting essential conditions for technological development [21][23] Group 3 - The importance of a smooth exit mechanism for attracting long-term foreign capital is emphasized, as it is critical for investors to realize returns [5][24][25] - The government has implemented various measures to stabilize the real estate market and stimulate the economy, which have shown signs of effectiveness [11][16] - The increase in household savings and the need to convert potential consumption capacity into actual spending are highlighted as key challenges [8][13][17]