作者｜尖椒 越是在快节奏、充满不确定性的时代，人们对深层精神共鸣的渴望就越发强烈。在泛娱乐内容井喷的2025年，消费者却开始出现一种"精神饥渴"。当短视 频的感官刺激渐显疲态，深度、温暖、真实的人文纪实内容反而成为越来越多人的心灵刚需。 这种变化不仅塑造了内容消费的新趋势，也重新定义了品牌与用户的沟通法则。 哈佛商学院教授道格拉斯·霍尔特指出，顶级品牌的本质在于超越功能，构筑深刻的文化认同。如今，平台上的精品人文纪实内容，正为品牌提供了一条 直抵用户心智的底层路径。与追求简单曝光的泛化营销不同，深度人文内容可以帮助品牌建立难以替代的价值共鸣。 作为深耕人文赛道14年的领军者，优酷人文以其多元的内容矩阵，精准锚定高知、高收入、高消费的"三高"人群，成为品牌寻求价值赋能的首选平台。 从《这就是转机》为香港国际机场开创"纪实+短剧"创新模式，到《圆桌派8》与蚂蚁财富黑卡、怡宝至本清润、蔡司眼镜等多个品牌实现IP共生；从《登 月·进行时》以大国工程为仰望U8赋能科技叙事，到《故宫守护者》深度诠释贵州茅台酒（精品）的"匠心"与"守护"精神，再到刚结束的《优酷人文跨年 ——AI闪耀中国·2025吴晓波科技人文秀》携手千问 ...

除了晚会内容之外，B站今年也持续打造"跨年干杯夜"线下活动，通过屏幕实时联动10城现场，直播零 点烟花秀，进一步强化线上线下联动体验。数据显示，今年B站干杯夜活动，活动人流量达到160万。 在跨年节点，年轻群体在线上观看B站跨年晚会，在线下干杯夜欢聚共庆，参与B站的跨年活动，已经 是年轻群体告别过去，迎接新一年的重要仪式。 2025年12月31日19点30时，哔哩哔哩(以下简称"B 站")2025年跨年晚会正式播出。 今年，B站也保持着自身晚会的独特调性，以交响乐打底、影漫游IP创意策划为主，结合每一年流行文 化市场的变化，呈现当下年轻人喜爱的IP内容，也展现年轻一代的情绪变化。 晚会上出现了《西游记》《宝莲灯》《魔幻手机》《终极一班》《仙剑奇侠传》等一系列经典IP，并邀 请了刘欢、周深、单依纯、张韶涵、"水果姐"Katy Perry、"蹲妹"Carly Rae Jepsen等国内外实力歌手， 融合80、90、00等多年代集体符号性内容，以一场可视化音乐会，带领观众体会最纯粹的快乐。 据了解，B站晚会站内直播人气峰值达3.5亿，其中全球200个国家及地区、超25万海外用户观看，实时 弹幕互动超千万。这意味着不 ...

河南男子黄先生反映其爱奇艺会员"充了25年，2043年才到期"，申请退费困难。黄先生出示的爱奇艺账 号页面显示，其"黄金会员"身份显示为2043年9月22日到期。据其反映，这个账号之前是家人常用，最 近自己看剧才发现，从2018年起有多次年卡充值记录。他联系该视频平台，客服告知可以将未消费的充 值金额原路退回，但又出现新的难题，就是当年充值所用的支付宝账号已不再使用，且被其他人重新注 册，原路退回意味着自己收不到退款。此事引发关注后，知名编剧汪海林也留下"哈哈哈"的评论。 黄先生反映其爱奇艺会员"充到了2043年"。 12月28日，话题"男子爱奇艺会员充了25年遇退费难"冲上热搜第一。 我们关注到了黄先生的退费诉求，已第一时间进行核查，并启动原支付渠道退款流程。因其原账户停 用，为保障其资金安全，我们将在核实收款账户与充值账户为同一人所有的基础上，根据该用户的实际 情况为其安排退费。感谢大家的关注。 爱奇艺始终将用户体验与资金安全置于首位。我们将继续与该用户保持积极沟通，在保障资金安全的前 提下，妥善解决此事。 来源：南方都市报 28日10时许，@爱奇艺 发文回应： ...

Core Viewpoint - Migu Video is facing significant backlash after losing its broadcasting rights for the CBA league, leading to customer dissatisfaction and legal issues related to unauthorized content creation [2][4][21]. Group 1: Legal Issues and Customer Complaints - Migu Video acknowledged that its fan-made video using "Love and Producer" constituted unfair competition, resulting in a lawsuit with the game developer that ended in Migu's apology [2][4]. - Customers who purchased CBA annual subscriptions expressed frustration over the lack of refunds after Migu lost broadcasting rights, claiming their consumer rights were violated [2][6][10]. - The company has not provided satisfactory responses to refund requests, with some users reporting long wait times for resolution [10][11]. Group 2: Impact of Losing CBA Rights - The loss of CBA broadcasting rights has led to a decline in user engagement, as many subscribers feel there is no reason to continue using Migu Video without access to CBA games [5][11]. - Migu Video attempted to compensate for the loss by promoting alternative sports content, but user feedback indicates these offerings do not adequately replace the absence of CBA broadcasts [11][12]. Group 3: Membership and Service Issues - Migu Video's membership structure has been criticized for being overly complex, with users feeling trapped in a "membership maze" that requires additional payments for accessing content on different devices [12][14]. - The company’s approach to membership services has led to dissatisfaction among users, who desire clearer and more respectful service offerings [17][21]. Group 4: Competitive Landscape and Strategic Challenges - Migu Video's user base is reportedly declining, with active users at approximately 17.93 million, significantly lower than competitors like Tencent Video and iQIYI [19][20]. - Analysts suggest that Migu's reliance on purchasing content rights rather than developing original content has left it vulnerable in a competitive market where exclusive content is crucial for survival [20][21].

Core Viewpoint - Migu Video is facing significant backlash due to losing its CBA broadcasting rights and a recent legal dispute over unauthorized content creation, leading to consumer dissatisfaction and potential loss of subscribers [2][3][19]. Group 1: Legal Issues and Consumer Rights - Migu Video publicly apologized for unauthorized use of content from "Love and Producer," acknowledging it constituted unfair competition and lacked official permission [2][17]. - The company has been embroiled in a two-year legal dispute with Paper Games, culminating in Migu's admission of fault and an apology [2][18]. - Users have expressed frustration over the inability to obtain refunds for CBA annual subscriptions after the loss of broadcasting rights, claiming their consumer rights have been violated [5][20]. Group 2: Loss of CBA Broadcasting Rights - Migu Video has been the exclusive new media broadcaster for the CBA since 2018, with a contract worth over 2 billion yuan, but failed to renew the agreement for the 2025-2026 season [3][19]. - The announcement of losing CBA broadcasting rights has disappointed many fans, leading to a decline in the perceived value of Migu Video subscriptions [4][19]. - Users have reported that without CBA content, they see little reason to continue using Migu Video, indicating a potential drop in subscriber numbers [5][20]. Group 3: Membership and Service Issues - Migu Video's membership structure has been criticized for being overly complex, with separate charges for different types of content, leading to user dissatisfaction [9][23]. - The company has introduced alternative sports content to compensate for the loss of CBA, but users feel these offerings do not adequately replace the lost value [5][22]. - The "nested membership" model has drawn complaints from users who feel misled about the services they are entitled to, particularly regarding the lack of clarity in service agreements [9][25]. Group 4: Competitive Position and Market Challenges - Migu Video's monthly active users (MAU) are approximately 17.93 million, significantly lower than competitors like Tencent Video and iQIYI, indicating a decline in market position [13][27]. - Analysts suggest that Migu's reliance on purchasing content rights rather than producing original content has left it vulnerable in a competitive landscape increasingly favoring unique and proprietary offerings [14][28]. - The company's strategic focus on marketing over operational integrity and user experience has led to a disconnect with consumer expectations, contributing to its challenges in retaining subscribers [14][28].

Group 1 - Tesla's new car registrations in Europe fell to 22,801 units in November, a year-on-year decrease of 11.8%. For the first 11 months of the year, registrations dropped by 28% [2] - Samsung and SK Hynix have raised the prices of HBM3E memory chips by nearly 20% for next year, a rare occurrence as suppliers typically lower prices before launching new generations of products [3] - The movie "Avatar 3" has surpassed 10 million viewers in China within six days of its release [4] Group 2 - Sanofi has announced an agreement to acquire vaccine company Dynavax for approximately $2.2 billion, with a cash offer of $15.50 per share [5] - According to Ipsos, the global net trust level for Chinese brands has increased by 12 percentage points to 32% compared to 2024, with significant trust growth in developed markets [6][7] - JD.com has opened 30 stores of its "Seven Fresh" brand in Beijing, indicating intensified competition in the community fresh food market [8] Group 3 - Yu Minhong has appointed Sun Jin as the new CEO of Dongfang Zhenxuan, marking a stable transition within the company [9] - The Sichuan provincial government is implementing measures to boost consumption and expand domestic demand, aiming to create new growth points [10] - Sanya's duty-free shops reported sales exceeding 5.35 billion yuan over five days, reflecting a 50.3% year-on-year increase, driven by promotional activities [11] Group 4 - Rakuten Trade Research indicates that the Malaysian stock market presents selective opportunities as year-end approaches, supported by strong domestic liquidity and improved market sentiment [12] - A new robotics industry association in Beijing is set to be established, aimed at promoting industry research, data analysis, and collaboration [13] - Bilibili has denied rumors of a "full paywall" for its content, leading to the arrest of individuals spreading false information [14]

据英国《金融时报》报道，Tether 持股的德国 AI 与数据中心公司 Northern Data 于 11 月以最高约 2 亿 美元出售其比特币挖矿业务 Peak Mining。后续披露的监管文件显示，买方为多家由 Giancarlo Devasini 和 Paolo Ardoino 控制的公司。该出售发生在 Tether 持股近 50% 的视频平台 Rumble 宣布以约 7.67 亿美 元收购 Northern Data 的几天前；同时，Tether 与 Rumble 及 Northern Data 之间还存在贷款、服务采购和 广告协议安排。 （来源：吴说） ...

但时间走到2025年，芒果综艺的状态却明显发生了变化。曾经那个总能提前一步布局、在行业里抢跑的领头羊，开始显露出一种少见的迟疑感。节目内容 反复、更新节奏放缓，连原本被视为安全牌的几大核心IP，也陆续遭遇口碑波动。 客观来说，芒果TV并非没有内容产出，也谈不上全面失守，但它对市场节奏的掌控力正在下降。一个过去以确定性著称的综艺体系，开始出现松动，这 种变化本身，值得被认真讨论。 创新乏力，节奏失速 在中国长视频平台的版图里，芒果TV曾经是那个几乎不需要解释的存在。只要谈到综艺，它往往意味着稳定、创新和行业风向标。 这一代观众，见证过《明星大侦探》把"剧情推理+真人秀"做成全民向综艺，也见证过《歌手》以直播真唱的方式改变了音综的制作与观看逻辑；即便在 情感观察类节目高度同质化的几年里，《再见爱人》依然能凭借现实切口与社会讨论度，为平台稳住口碑与声量。 那时的芒果TV，很少需要为"综艺能力"自证，只要节目按时上线，讨论自然会发生。 运行多年的《明星大侦探》回归时间被一再后移，原本被视为补位项目的《女子推理社》《魔方新世界》，也迟迟未能形成稳定输出，芒果TV一手开辟 出来的推理综赛道黄金档期，竟然迎来了难得一见的空 ...

当一座机场不再只是交通枢纽,当一次营销不止于品牌曝光,香港国际机场与优酷人文联手打造的《这就 是转机》创新品牌营销项目,用横扫国内外20项营销大奖的耀眼战绩,给出了高端品牌营销的最优解。 它是一个现象级范本。从金瞳奖金奖、中国广告营销大奖金奖、TopDigital创新营销奖金奖等国内顶流 认可,到The Drum Awards Marketing APAC金奖、PR Awards Asia Pacificby Campaign金奖等国际重磅荣 誉,再到2025艾菲奖视频营销奖银奖与场景营销奖入围的最新加持,这份横跨文旅、广告、营销三界的"获 奖清单",绝非偶然。背后是香港国际机场与优酷人文跳出传统营销框架,以内容为核、以生态为翼构建的 全链路价值共创体系,让品牌影响力与消费转化形成强效共振。 两条内容线,一重质感、一重共鸣;一塑高端形象,一扩年轻触达——既守住品牌调性,又打破传播圈层。 问题来了:为什么是它? 《这就是转机》创新品牌营销项目奖杯照片(部分) 在信息过载、注意力稀缺的今天,一个机场品牌凭什么打动全球评委,又俘获数亿用户? 双线叙事:用"人文温度"讲透"国际枢纽"的硬实力 《这就是转机》没有走传统 ...

12月11日午间，话题"B站"登顶微博热搜。记者注意到，热搜话题内，大量网友围绕B站会员政策调整 展开讨论。 具体来看，一条关于B站致用户的截图在网络流传，其中称，"为持续夯实社区生态根基，保障优质内 容创作的可持续性，为用户提供更稳定、高清、多元的视听体验，自2026年3月1日起，哔哩哔哩平台所 有视频类资源均需购买B站视频会员方可完整观看，基础弹幕功能同步绑定会员权益开放。" 对此，B站官方迅速回应《国际金融报》记者称，该消息为不实谣言，将追究法律责任。 作为综合性视频社区，B站凭借独特的内容生态及社区文化，持续吸引并深受年轻用户的喜爱。 今年来，B站的表现可圈可点。最新三季报显示，B站本期净营业额总额达76.9亿元，同比增加5%；净 利润达4.69亿元，去年同期为净亏损7980万元，成功扭亏为盈；经调整净利润达7.86亿元，同比增加 233%。 "抖音靠短平快、全域算法吞噬碎片时间，小红书以种草+社区渗透年轻女性与消费决策场景，两者持 续分流B站的泛年轻用户与使用时长，这是b站的挑战。"互联网分析师丁道师对记者指出，B站当前面 临的核心挑战并非来自优爱腾等传统长视频平台，而更多源于抖音、快手、视频号等短 ...