Core Viewpoint - Migu Video is facing significant backlash after losing its broadcasting rights for the CBA league, leading to customer dissatisfaction and legal issues related to unauthorized content creation [2][4][21]. Group 1: Legal Issues and Customer Complaints - Migu Video acknowledged that its fan-made video using "Love and Producer" constituted unfair competition, resulting in a lawsuit with the game developer that ended in Migu's apology [2][4]. - Customers who purchased CBA annual subscriptions expressed frustration over the lack of refunds after Migu lost broadcasting rights, claiming their consumer rights were violated [2][6][10]. - The company has not provided satisfactory responses to refund requests, with some users reporting long wait times for resolution [10][11]. Group 2: Impact of Losing CBA Rights - The loss of CBA broadcasting rights has led to a decline in user engagement, as many subscribers feel there is no reason to continue using Migu Video without access to CBA games [5][11]. - Migu Video attempted to compensate for the loss by promoting alternative sports content, but user feedback indicates these offerings do not adequately replace the absence of CBA broadcasts [11][12]. Group 3: Membership and Service Issues - Migu Video's membership structure has been criticized for being overly complex, with users feeling trapped in a "membership maze" that requires additional payments for accessing content on different devices [12][14]. - The company’s approach to membership services has led to dissatisfaction among users, who desire clearer and more respectful service offerings [17][21]. Group 4: Competitive Landscape and Strategic Challenges - Migu Video's user base is reportedly declining, with active users at approximately 17.93 million, significantly lower than competitors like Tencent Video and iQIYI [19][20]. - Analysts suggest that Migu's reliance on purchasing content rights rather than developing original content has left it vulnerable in a competitive market where exclusive content is crucial for survival [20][21].

12月21日，咪咕视讯科技有限公司通过"咪咕电影"官方微博发布致歉声明，承认其2023年5月发布的"用《恋与制作人》打开电视剧《温暖的，甜蜜的》"二 创视频构成不正当竞争，向《恋与制作人》官方及全体玩家致歉。 事件发生后，《恋与制作人》官方启动维权程序，法务团队第一时间完成证据固定并推动案件立案。该案历经完整司法流程，2023年立案后，一审法院支持 《恋与制作人》的诉求，咪咕提起上诉后，二审法院维持原判，最终认定咪咕的涉案行为利用游戏IP影响力引流，构成不正当竞争。 在致歉声明中，咪咕视讯澄清，《恋与制作人》与电视剧《温暖的，甜蜜的》不存在任何形式的合作关系，游戏角色与电视剧人物也无任何对应扮演关联。 对于涉案行为可能给公众造成的认知误解，咪咕视讯向《恋与制作人》官方及全体玩家致以诚挚歉意，并承诺后续将全面完善内容发布审核机制，严格遵守 知识产权相关法律法规，坚守合规经营底线，维护行业知识产权秩序。 同日，《恋与制作人》官微转发上述声明并表态，历时两年终胜诉，将持续以法律为盾捍卫作品知识产权与原创价值。 公开资料显示，咪咕视讯是中国移动旗下咪咕文化科技有限公司的全资子公司，为咪咕文化在视频领域的唯一版权运营实 ...