Core Viewpoint - Migu Video is facing significant backlash after losing its broadcasting rights for the CBA league, leading to customer dissatisfaction and legal issues related to unauthorized content creation [2][4][21]. Group 1: Legal Issues and Customer Complaints - Migu Video acknowledged that its fan-made video using "Love and Producer" constituted unfair competition, resulting in a lawsuit with the game developer that ended in Migu's apology [2][4]. - Customers who purchased CBA annual subscriptions expressed frustration over the lack of refunds after Migu lost broadcasting rights, claiming their consumer rights were violated [2][6][10]. - The company has not provided satisfactory responses to refund requests, with some users reporting long wait times for resolution [10][11]. Group 2: Impact of Losing CBA Rights - The loss of CBA broadcasting rights has led to a decline in user engagement, as many subscribers feel there is no reason to continue using Migu Video without access to CBA games [5][11]. - Migu Video attempted to compensate for the loss by promoting alternative sports content, but user feedback indicates these offerings do not adequately replace the absence of CBA broadcasts [11][12]. Group 3: Membership and Service Issues - Migu Video's membership structure has been criticized for being overly complex, with users feeling trapped in a "membership maze" that requires additional payments for accessing content on different devices [12][14]. - The company’s approach to membership services has led to dissatisfaction among users, who desire clearer and more respectful service offerings [17][21]. Group 4: Competitive Landscape and Strategic Challenges - Migu Video's user base is reportedly declining, with active users at approximately 17.93 million, significantly lower than competitors like Tencent Video and iQIYI [19][20]. - Analysts suggest that Migu's reliance on purchasing content rights rather than developing original content has left it vulnerable in a competitive market where exclusive content is crucial for survival [20][21].

Group 1 - Migu Video Technology Co., Ltd. issued an apology on December 21, acknowledging that its May 2023 promotional video for the TV series "Warm and Sweet" constituted unfair competition by using content from the game "Love and Producer" without permission [1][4] - The official account of "Love and Producer" confirmed the victory in the intellectual property rights case, emphasizing the importance of protecting original works and their value through legal means [3] - The dispute originated from Migu's marketing strategy, which misled the public into believing there was a collaboration between "Love and Producer" and the TV series, leading to strong backlash from the gaming community [4] Group 2 - Migu Video clarified that there was no collaboration between "Love and Producer" and "Warm and Sweet," and that the characters from the game do not correspond to those in the TV series [4] - Migu committed to improving its content release review mechanisms and adhering strictly to intellectual property laws to maintain compliance and protect industry standards [4] - Migu Video is a wholly-owned subsidiary of China Mobile's Migu Culture Technology Co., Ltd., and serves as the sole copyright operation entity in the video sector, managing popular products like "Migu Video" and "Migu Movie" [5]