Core Insights - The first Chengdu Enjoy Life Expo and Rongcheng Hi-buy Consumption Season was held from September 19 to 21, attracting nearly 40,000 participants and generating over 50 million yuan in consumption [1][2] Group 1: Event Overview - The event utilized a dual-scene model combining the Century City New International Convention and Exhibition Center indoor venue with the outdoor experience at Guixi Ecological Park, featuring over 260 exhibitors across various sectors including maternal and infant products, dairy, home goods, and tourism [1][2] - The exhibition covered an area of 30,000 square meters, integrating indoor professional displays with outdoor immersive experiences, which enhanced both professional procurement and citizen interaction [2] Group 2: Consumer Engagement - The outdoor area transformed into a "city pasture" and lifestyle market, allowing consumers to purchase products while enjoying a park-like atmosphere, which stimulated new consumer interest [2] - Consumers reported significant discounts and the opportunity to engage directly with tourism information, further enhancing their purchasing intent [2] Group 3: Future Prospects - The success of the expo was attributed to Chengdu's comprehensive exhibition facilities, supportive policies, and vibrant consumption atmosphere, which align well with the exhibition industry [2] - The organizers plan to continue developing the "Enjoy Life Season" IP to further integrate exhibitions with urban life, exploring new pathways for Chengdu to become an international consumption center [2]