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晶采观察|读懂“假日经济”里的消费新趋势
Yang Guang Wang· 2025-10-12 00:57
0:00 / 2:07 成熟与高质量发展的有力证明,也体现出假日经济的结构性变化,更预示着中国经济定将释放出更广阔 深厚的发展势能。 编审:伍刚 统筹:王薇 赵净 刘娜 记者:王晶 拍摄:沈杰辉 剪辑:徐乐佳(实习) 设计:李自然 从内需潜力的释放路径看,消费"向新"力十足。不少首发门店成为这个假期的热门打卡地,也有很 多人选择和AI一起过节。当然,当前消费市场不仅在场景上求新,更在政策托底下持续释放潜力。节 前,今年第四批消费品以旧换新资金690亿元已下达,个人消费贷款贴息政策也正在各地加速落地。在 此背景下,消费"向新"打破地域、品类边界,既努力挖掘城市消费升级潜力,也进一步激活县域、乡村 消费的增量空间。同时,新场景更带来了"非刚需但愿意付费"的新消费需求,如深圳龙岗机器人主题街 区的互动体验、北京亦庄机器人主题餐厅与4S店的智能服务等,正通过丰富消费场景、激活市场潜 力,持续扩容内需"蓄水池",并为中国经济转型升级关键期筑牢"压舱石"。 不知道大家有没有注意到,今年黄金周期间,北京"中网"与世界乒联中国大满贯"同城双赛",清晰 展现出消费需求的变迁:文、商、旅、体四大要素正深度融合、相互赋能。这些既是 ...
吸引海外游客,从译好“麻婆豆腐”开始
Ren Min Ri Bao· 2025-10-08 22:11
试想一个场景:入境游的海外游客,想在上海的街区体验有地域特色的文旅产品,他们需要怎样"入 门"? 此外,规约还提及:鼓励餐饮商户提供多语种菜单,采用"中文+拼音+外语"格式,主菜名附加食材成 分、烹饪方式说明。 《 人民日报 》( 2025年10月09日 10 版) (责编:牛镛、岳弘彬) 近日,《上海市长宁区入境旅游示范街区建设规约》发布。这份"指南"细化到标识如何清晰、翻译怎样 规范等。 "从数据看,越来越多年轻的海外游客正选择以散客方式入境。"在一家从事入境游业务的企业,工作人 员介绍,这种趋势下,游客对语言方面的服务有了新期待。比如,对一些美食的翻译,不少外国游客反 映"看不懂"。"对外国人来说,'绿色沙拉'这种菜品的表述所见即所得。但中国美食名称讲究意会,'麻 婆豆腐'按字面翻译,外国人很难看懂。因此,我们建议在菜单中加一些外国人能看明白的食材说明, 如'麻婆豆腐'是猪肉加上豆腐。"这名工作人员说。 ...
旅游消费“燃”起来,活力中国“动”起来
Huan Qiu Wang· 2025-10-04 02:26
融合创新,培育消费升级新动能。消费是最终需求,新的需求可以催生新的供给,新的供给也可以创造 新的需求。文化和旅游部宣布,推出应季应景的优质产品、特色活动和优惠措施,为广大老百姓献上丰 盛的文旅大餐。组织各地开展游历山河、中秋团圆、亲子游乐及夜间消费等活动;启动"百城百区"文旅 消费三年行动计划,推出消费券、支付满减等优惠以及入境旅游消费便利措施,打造假日消费新业 态……层出不穷的新场景、新业态、新模式,正在成为假日消费市场的新热点,助推旅游消费从规模扩 张向质量提升转型,为实现旅游消费市场的可持续发展注入源源不断的动力。 消费一头连着经济大盘,一头连着百姓生活。国庆中秋假期旅游消费市场的火热景象,是我国经济持续 健康发展和人民生活水平不断提高的集中体现。下阶段,继续深化文旅融合创新,完善旅游基础设施, 培育特色旅游品牌,更好地激活文旅市场的内在动力,我们定能推动消费和经济增长相互促进、良性循 环。(明月松) 文化赋能,解锁假日消费新密码。文化是旅游的灵魂,也是假日消费的"流量密码"。各地深挖属地文化 资源,推出一系列丰富多彩的文旅产品和活动,更好满足游客多样化的消费需求。湖北省秭归县举办楚 风巡游、非遗展演、 ...
成都探索会展新范式:以“慢生活”激活“快消费”
Zhong Guo Jing Ji Wang· 2025-09-25 06:45
Core Insights - The first Chengdu Enjoy Life Expo and Rongcheng Hi-buy Consumption Season was held from September 19 to 21, attracting nearly 40,000 participants and generating over 50 million yuan in consumption [1][2] Group 1: Event Overview - The event utilized a dual-scene model combining the Century City New International Convention and Exhibition Center indoor venue with the outdoor experience at Guixi Ecological Park, featuring over 260 exhibitors across various sectors including maternal and infant products, dairy, home goods, and tourism [1][2] - The exhibition covered an area of 30,000 square meters, integrating indoor professional displays with outdoor immersive experiences, which enhanced both professional procurement and citizen interaction [2] Group 2: Consumer Engagement - The outdoor area transformed into a "city pasture" and lifestyle market, allowing consumers to purchase products while enjoying a park-like atmosphere, which stimulated new consumer interest [2] - Consumers reported significant discounts and the opportunity to engage directly with tourism information, further enhancing their purchasing intent [2] Group 3: Future Prospects - The success of the expo was attributed to Chengdu's comprehensive exhibition facilities, supportive policies, and vibrant consumption atmosphere, which align well with the exhibition industry [2] - The organizers plan to continue developing the "Enjoy Life Season" IP to further integrate exhibitions with urban life, exploring new pathways for Chengdu to become an international consumption center [2]
选取50城开展试点,推动消费新业态新模式新场景涌现
Di Yi Cai Jing· 2025-09-17 13:31
Group 1: Core Insights - The innovation and development in the consumption sector have become a focal point, with service consumption emerging as a key driver for market growth and a crucial tool for expanding domestic demand [1][2] - The Ministry of Commerce and nine other departments released a policy document on September 16, outlining 19 specific measures to promote service consumption, focusing on five areas including nurturing platforms and enhancing service supply [1][2] - The document emphasizes three main principles: combining benefits for people's livelihoods with consumption promotion, optimizing supply while stimulating demand, and balancing domestic and foreign openness [1] Group 2: Pilot Cities and New Consumption Models - The policy measures propose the establishment of pilot cities for new consumption formats, aiming to develop innovative service consumption scenarios and support cross-industry collaborations [2] - Approximately 50 pilot cities will be selected based on population size, potential for impact, and development prospects to enhance quality consumption supply and stimulate diverse consumption scenarios [2] Group 3: Quality Service Supply Enhancement - Expanding service consumption requires not only stimulating demand but also providing high-quality service supply, with initiatives aimed at upgrading service quality across various sectors [3] - The government plans to implement actions to enhance service quality, including promoting AI applications in service sectors and fostering a good environment for market activity [3] Group 4: Cultural and Tourism Product Development - The policy measures highlight the need to cultivate cultural activities and events, optimize cultural product supply, and leverage traditional cultural IP for new service consumption scenarios [4][5] - The Ministry of Culture and Tourism aims to improve tourism services and experiences, with significant financial commitments made during recent industry expos [5] Group 5: Financial Support for Service Consumption - The policy document outlines the use of monetary and credit policies to support financial institutions in expanding credit for service consumption, with a focus on innovative financial products tailored to the sector [7][8] - As of July, the loan balance in key service consumption areas reached 2.79 trillion yuan, reflecting a year-on-year growth of 5.3%, indicating strong financial backing for the sector [7][8]
东营文旅企业精彩亮相2025山东文旅消费博览会
Qi Lu Wan Bao Wang· 2025-09-16 11:11
9月13日至15日,2025山东文旅消费博览会在滨州举办。本次盛会由山东省精品旅游促进会、中国电子商会数字文旅专委 会、滨州市文化和旅游局、山东滨盛文旅体育产业集团联合主办,吸引了全国16个省市及山东省内300余家优质文旅企业 参与,配套开展了10余场专题活动。 作为参展城市之一,东营市精品旅游促进会组织东营市文旅集团、东营盛洲粮油有限公司等会员企业精彩亮相,共展出8 类、89种文旅产品,充分展现了东营文旅产业的独特魅力。 此次参展不仅为会员企业搭建了展示东营文旅特色产品的平台,更借助与省市领导、行业同仁的交流互动,进一步提升 了东营文旅的知名度与影响力。今后,东营市精品旅游促进会将以此次博览会为契机,持续整合资源,拓宽合作渠道, 为推动东营文旅产业高质量发展注入更多动能。(大众新闻记者马瑞琳通讯员穆春波) ...
打造更多富有特色的文旅产品(把脉)
Ren Min Ri Bao· 2025-09-02 23:05
Group 1 - The core viewpoint of the articles highlights the continuous expansion of China's cultural industry, with a reported revenue of 191,423 billion yuan in 2024, reflecting a 7.1% increase from the previous year [1] - The cultural industry structure is optimizing, with new business models flourishing, laying a solid foundation for the prosperity of cultural tourism consumption [1] - The summer tourism market has shown strong recovery, driven by consumption upgrades and favorable policies, making the cultural tourism industry a key engine for boosting consumption and expanding domestic demand [1][2] Group 2 - Experience consumption related to traditional culture, such as hairpin and Hanfu experiences, is gaining popularity, transforming static cultural displays into dynamic participation [2] - Policies promoting cultural tourism consumption, such as ticket discounts and travel subsidies, have been implemented across the country, with over 500 scenic spots offering half-price or free tickets [2] - The integration of policies and cultural tourism is creating a multiplier effect, attracting more investment in cultural tourism-related industries [2][3] Group 3 - The current prosperity of cultural tourism consumption reflects the resonance between traditional culture and modern life, as well as the synergy between policy guidance and market innovation [3] - The cultural tourism industry needs to continuously explore cultural values and integrate traditional culture with modern tourism demands to create distinctive cultural tourism products [3] - Embracing digital transformation is essential for innovating cultural tourism experiences, ensuring that every trip meets the needs of a better life and contributes to high-quality economic development [3]
第七届大运河文化旅游博览会在苏州开幕
Su Zhou Ri Bao· 2025-08-16 00:18
Core Points - The 7th Grand Canal Cultural Tourism Expo opened in Suzhou on August 15, featuring five major themed exhibitions [1][2] - The expo will run from August 15 to 17, focusing on the integration of government and market, online and offline, and inside and outside the venue [1] - The event aims to promote cultural tourism products that are visually appealing, edible, experiential, and purchasable, leveraging VR and AR technologies [1] Group 1 - The expo includes five exhibition areas: Grand Canal City Cultural Tourism Boutique Exhibition, Grand Canal Themed Cultural and Creative Exhibition, Grand Canal Characteristic Cultural Tourism Industry Exhibition, "Encounter of the Silk Road and the Grand Canal" Theme Exhibition, and Grand Canal Food Culture Exhibition [1][2] - The event emphasizes the cultural heritage and human characteristics of cities along the Grand Canal through performances such as poetry contests, traditional opera, and dialect shows [1] - Since 2019, the expo has been held in various cities, establishing itself as a significant platform for cultural tourism integration and product promotion along the Grand Canal [2] Group 2 - The expo continues to adhere to the principles of professionalism, market orientation, and branding, aiming to create a comprehensive platform for cultural tourism development and sharing of quality life [2] - Attendees, including government leaders, toured the exhibition halls to experience the diverse cultural charm of the Grand Canal [3]
【铭记历史 缅怀先烈】黑龙江哈尔滨:弘扬东北抗联精神 谱写振兴发展新篇
Yang Shi Wang· 2025-08-14 13:00
Core Viewpoint - Harbin is accelerating the cultivation of new productive forces and developing a distinctive cultural tourism industry to enhance the city's attractiveness and competitiveness [1] Group 1: Historical Significance - Harbin was a major activity area for the Northeast Anti-Japanese United Army during the Anti-Japanese War, contributing significantly to the victory [1] - The former site of the Manchuria Provincial Committee of the Communist Party of China in Harbin was the highest leadership body of the Party in Northeast China from 1927 to 1936, leading anti-Japanese guerrilla warfare [3] Group 2: Industrial Development - Harbin is one of the earliest heavy industrial bases established in New China, focusing on the transformation and upgrading of traditional industries while promoting the integration of technological and industrial innovation [5] - The city is developing national-level industrial clusters in aerospace and biomanufacturing, fostering strategic emerging industries such as biomanufacturing, high-end equipment, and new energy [5] Group 3: Tourism Growth - Harbin has been enhancing its regional cultural characteristics and innovating tourism products, transitioning from "one place one season" to "whole area all season" tourism [6] - In 2024, the city is expected to receive 179 million tourists, generating tourism revenue of 231.42 billion yuan, representing growth of 32.2% and 36.7% respectively [6] - The city is building a modern industrial system while consolidating traditional advantageous industries like equipment manufacturing and green food, and is fully cultivating new growth areas such as ice and snow economy, digital economy, and bio-economy [6]
市人大代表评议政府工作:在外部环境充满不确定性的情况下 成绩来之不易 政策要定期“回头看”及时做调整
Jie Fang Ri Bao· 2025-08-01 01:49
Group 1: Economic Growth and Policy Implementation - The Shanghai government has achieved a GDP growth rate of 5.1% in the first half of the year, demonstrating resilience amid external uncertainties [3] - The government has implemented the 8.0 version of the business environment reform action plan to stabilize enterprises and promote economic growth [3] - There is a focus on early and effective implementation of policies to benefit enterprises, especially small and medium-sized enterprises [3][4] Group 2: Innovation and Talent Development - The report emphasizes the importance of building a nurturing ecosystem for technology innovation, including a gradient cultivation system for various types of enterprises [5] - Talent is identified as the core element of technological innovation, with a need for teams to effectively commercialize technological achievements [5][6] - There is a call for strengthening the construction of specialized technology transfer institutions to facilitate the application of research outcomes [6] Group 3: Social Welfare and Public Services - The government has made progress in public welfare projects, with a focus on improving the quality of public services and addressing urgent issues faced by the community [7] - Employment stability is prioritized as a key aspect of improving people's livelihoods, with measures to address current employment challenges [7] - The "Two Olds and One Village" renovation project is highlighted as a critical initiative, emphasizing the need for systematic development and historical preservation [7]