为期9天的"史上最长春节黄金周"，让中国人阖家团圆的过年方式有了更多选择。今年春节期间，"反向 团圆"等"旅游式过年"流行，假日经济再掀高潮。这场时间拉长、模式多元的春节消费狂欢，为2026年 假日经济带来新思路。 综合多个平台春节消费趋势报告来看，以往都是在外游子返乡探亲，如今不少年轻人选择接父母来自己 工作生活的大城市，体验不一样的"年味儿"。"探亲+出游"成为过年新选择。去哪儿旅行数据显示， 2026春节期间反向飞往北上广深一线城市的旅客中，18%为50岁以上人群；60岁以上老人酒店入住量同 比增长56%。 超长假期是激发今年春节旅游需求的重要因素，而多元的产品供给、贴心的服务保障、创新的消费场 景，更是各地把握"留量密码"、促进文旅消费的硬核支撑。相信随着政策红利逐步释放，政府与企业协 同发力，广大消费者将共享更加出彩、"出圈"的假日出游"大礼包"，共同勾勒中国文旅市场持续火热的 生动图景。 来源：@央广网 作者: 黄昂瑾 "旅游式过年"并非今年春节才出现的全新业态，却在今年春节消费热潮中尤为亮眼。这背后，是交通出 行和平台购票便利快捷，是各地真招、实招、妙招频出，创新文旅产品"花式揽客"，也是文旅消 ...

春节前夕，文化和旅游部启动2026年全国春节文化和旅游消费月，活动持续至3月初，其间各地将推出 丰富的应季文旅产品，举办约3万场次文旅消费活动，发放超3.6亿元消费券等消费补贴，推出多重优惠 举措，为大众欢度新春提供更多选择。 转自：人民画报 春节期间，各地文旅活动百花齐放，丰富人们的假期生活。 （来源：人民画报） ...

2月16日农历除夕，省委书记沈晓明在长沙调研春节期间保供稳价工作和文旅市场情况，强调要坚持以人民为中心的发展思想，加 强民生保障，促进节日消费，抓实安全生产，让全省人民度过一个欢乐平安祥和的春节。 湘江新区锦尚生鲜市场是长沙市最大的零售农贸市场，服务周边数十个社区，来置办年货的市民络绎不绝。沈晓明不时与商户交 流，询问产品货源渠道、价格和供应情况，并来到市场内的食品安全快检室，检查食品安全检测落实情况。他指出，要扎实做好农产 品保供稳价工作，优化货源组织，做到货源充足、种类丰富、价格稳定，更好满足群众节日多样化需求。要严把食品安全关，提高市 场的精细化、规范化管理水平，让群众买得放心、吃得安心。 2月16日，沈晓明在湘江新区锦尚生鲜市场调研。 白果园旅游休闲街区是长沙古迹及历史风貌留存最集中的片区之一，街区引入特色民宿、网红餐饮等业态，成为年轻人创业聚集 地。沈晓明来到这里察看街区概貌，了解历史建筑保护和青年创业新业态发展等情况，指出要注重保留传统建筑风貌，推动文商旅融 合发展，积极培育支持青年创业，丰富消费业态，为游客提供更多高品质文旅产品。 2月16日，沈晓明在白果园旅游休闲街区与青年创业者交流。 走进文 ...

Core Viewpoint - The article highlights the dual boost in the consumption market driven by government policies and activities ahead of the Spring Festival, aiming to stimulate consumer enthusiasm through various subsidies and events [1][2]. Group 1: National Initiatives - The Ministry of Culture and Tourism has launched a series of activities for the 2026 National Spring Festival Cultural and Tourism Consumption Month, featuring around 30,000 cultural and tourism events and distributing over 360 million yuan in consumption vouchers [1]. - Measures include ticket reductions, cross-regional tourism discounts, and enhanced policies to benefit direct visitors [1]. Group 2: Local Government Actions - Beijing's municipal government has invested 16.95 million yuan in the "Beijing Cultural Consumption Promotion Action," leveraging over 55 million yuan from platforms and related enterprises, with total subsidies expected to exceed 70 million yuan [1]. - Shanghai will offer discounts on tickets for 60 popular attractions, while Guangxi will host the "2026 Guangxi New Spring Consumption Season" with over 1,000 promotional activities [1]. Group 3: Consumer Goods Promotion - The Ministry of Commerce and nine other departments have released the "2026 'Buy New Spring' Special Activity Plan," encouraging localities to increase subsidies for replacing old consumer goods during the Spring Festival [1]. - The plan aims to enhance support for offline retail and promote exhibitions for automobiles, home appliances, and digital products, fostering a vibrant atmosphere for consumer upgrades [1][2].

春节，不只是阖家团圆的温馨时刻，更是消费市场的黄金时期。随着马年脚步的临近，全国多地陆续启动系列促消费活动，欢喜迎新春。那么，国家的春节 促消费活动都有哪些？各地如何响应？消费者怎么买更优惠？ 政策"组合拳"持续发力，打造新春消费盛宴 商务部等九单位日前印发《2026"乐购新春"春节特别活动方案》，将在2月15至23日开展聚焦9天春节假期的系列活动，涵盖"好吃""好住""好行""好游""好 购""好玩"六方面内容，鼓励各地增加春节期间消费品以旧换新补贴数量，加大线下实体零售支持力度，动员企业春节期间持续开展汽车、家电、数码和智 能产品相关展销活动等支持措施。同时，商务部会同相关单位共同指导举办的"2026全国网上年货节"亦在火热进行中，线上线下同频发力，打造新春消费盛 宴。 8 A EPY VE 150 CLA - 25-11 x SHAW I 7 2月8日，以"步步骏达，岁驰张园"为主题的海派新春游园会在上海张园启幕，让市民体验海派新春传统与时尚。新华社记者 刘颖 摄 在服务消费利好的政策叠加下，全国各地正铆足劲头，"大招"频出，力争在惠民乐民的基础上，持续迸发春节经济活力。其中，类似摇号申领的消费券新玩 ...

具体到地方，文旅促消费活动更是精彩纷呈。春节期间，北京市级财政通过"北京文化（000802）消费 促进行动"投入1695万元，撬动平台及相关企业投入逾5500万元，预计惠民补贴总额将超过7000万元； 春节假期前后，上海全市60家热门景区将推出门票低至半价、生肖特惠、套票联票等多重春节优惠举 措；广西举行"购在中国—广西乐购新春消费季"活动，推出六大主题28项特色主题超1000场春节促消费 活动，其中文旅促消费活动近150场…… 春节未至，消费已热。随着长达九天的"史上最长春节假期"脚步临近，年味渐浓，消费市场也迎来一轮 政策与活动的"双重升温"。为抢抓春节消费旺季机遇，从中央到地方，一系列真金白银的补贴、丰富多 元的活动正密集落地，共同点燃节日消费热情。 在全国层面，春节文旅消费促进活动已经全面启动。记者了解到，1月底，文化和旅游部宣布启动全国 春节文化和旅游消费月系列活动，消费月将从1月底持续至3月初，其间各地将围绕年俗、演出、展览、 冰雪游、避寒游、亲子游等热点，推出丰富多彩的应季文旅产品和活动，举办约3万场次文旅消费活 动，发放超3.6亿元消费券等消费补贴，推出门票减免、票根联动优惠、跨区域文旅优惠等 ...

"政府工作报告中提到文化赋能经济社会发展，持续壮大文旅产业，这让我们企业家很有信心，我本人也正在布局相关领域。"江苏省政协委员、江苏中源 工程管理股份有限公司总裁丁先喜接受扬子晚报/紫牛新闻记者采访时表示，今年格外关注构建生态文旅融合发展等领域。 扬子晚报/紫牛新闻记者 任国勇 校对 朱亚萍 丁先喜认为，目前物质生活以及物质生产能力相对充足，尤其人工智能和设备终端结合之后，人们物质生活会更充足，未来，不断提升精神生活将会成为 经济社会发展方向，文旅体商将推动人们对精神生活的追求。当前，文旅市场消费者需求已转向深度体验、文化沉浸、情绪价值、研学教育、康养体育等 复合型需求转变，市场需要更具文化内涵、科技感与情感价值的文旅产品。基于市场需求趋势下，江苏仍然存在大量优质文化资源未有效转化为具有市场 竞争力的旅游产品、文创商品或数字化体验内容，资源的价值挖掘与创新开发有较大提升空间。 丁先喜说，省政府工作报告中提到的今年十项重点工作就有文化赋能经济社会发展，持续壮大文旅产业；提到激发"文化+""旅游+""体育+"等消费活力， 说明江苏很重视文旅融合发展。他认为未来结合平台经济、互联网经济以及人工智能等新技术，文旅体商 ...

Group 1 - The core viewpoint emphasizes the importance of county-level economies as a fundamental unit of the national economy, contributing nearly 40% to the national economic scale while occupying about 90% of the country's land area and housing approximately 52% of the population [1] - Various regions are implementing tailored strategies to stimulate county economies, such as Qinghai's "Double Hundred" initiative for enhancing shopping experiences in rural areas, Hubei's "Ice and Snow+" strategy for winter tourism, and Anhui's development of forest economy and carbon trading [1] - Counties are increasingly linking industrial development with farmer income, improving infrastructure like transportation, healthcare, and elderly care, thus achieving a positive interaction between urban and rural areas [1] Group 2 - Despite notable achievements, challenges remain, including a lack of diversified industrial structures, talent retention issues, high logistics costs, and insufficient technological innovation [2] - The development of counties should not follow a uniform model; instead, it is crucial to guide regions to recognize their unique endowments and identify their primary focus areas for development [2] - Counties should integrate their development into national strategies, optimize the business environment, and enhance collaboration with central cities to foster competitive industries [3] Group 3 - To invigorate county economies, it is essential to eliminate institutional barriers, empower counties with more autonomy, and ensure alignment between responsibilities and resources [3] - Innovative land supply methods and improved financial services are necessary to address financing challenges and accelerate the digital transformation of industries [3] - Enhancing the comprehensive capacity of counties through job creation and improved public services will attract population and industry, promoting effective integration between counties and rural areas [3]

消费月将从1月底持续至3月初，其间各地将围绕年俗、演出、展览、冰雪游、避寒游、亲子游等热点， 推出丰富多彩的应季文旅产品和活动，举办约3万场次文旅消费活动，发放超3.6亿元消费券等消费补 贴，推出门票减免、票根联动优惠、跨区域文旅优惠等举措，加大直达居民游客的普惠政策力度，为人 民群众欢度新春提供更多文旅选择。 当天，文化和旅游部产业发展司发布第二批全国旅游演艺精品名录；中华全国总工会发布扩大职工文体 消费政策措施；中国民航局发布春节航文旅惠民措施；中国银联、兴业银行等金融机构发布迎新春文化 和旅游消费金融惠民措施；多个平台企业推出覆盖"吃住行游购娱"全链条的线上线下融合文旅消费优惠 措施。 目前，过文化年、过旅游年已经成为一种新风尚。文化和旅游部产业发展司司长缪沐阳表示，随着春节 的临近，越来越多的人即将踏上旅途，火热的文旅消费需求正在集中释放。 ● 本报记者 杨梓岩 1月29日，文化和旅游部在福建省泉州市正式启动2026年全国春节文化和旅游消费月，组织各地围绕春 节假期开展文旅消费惠民活动，更好满足人民群众"欢欢喜喜过大年"美好生活需要。 ...

Group 1: Consumer Trends and Government Initiatives - The government report emphasizes the need to implement special actions to boost consumption, aligning with the trend of consumption transformation and upgrading in China, addressing new demands for practical, emotional, and knowledge value [4][6] - Emotional value has been recognized as a significant factor in consumer decision-making, with the emotional consumption market in China projected to reach 2.72 trillion yuan by 2025 and exceed 4.5 trillion yuan by 2029, with over 56% of young consumers prioritizing emotional value [4][5] - The report highlights the importance of creating consumption scenarios and expanding quality supply to meet the emotional value demand [4] Group 2: Cultural and Tourism Development - The cultural and tourism industry in Hubei has surpassed a trillion yuan, with a focus on enhancing emotional value through precise supply to attract tourists [7] - Suggestions include developing emotional healing products based on local cultural resources and creating immersive experiences that resonate with young consumers [5][7] - The report advocates for the integration of cultural symbols into modern expressions to engage younger generations and enhance emotional connections with Hubei's cultural heritage [7] Group 3: Water Resource Management - The government report calls for strategic projects to enhance water resource allocation in the Jianghan Plain, which is crucial for food security and ecological safety [10] - Key projects include inter-regional water resource optimization to address multiple challenges such as supply, irrigation, and flood control [10] - Emphasis is placed on the need for top-level design and collaboration among departments to ensure the successful implementation of water resource projects [10] Group 4: Manufacturing and International Expansion - The report introduces initiatives for manufacturing industries to expand internationally, encouraging collective efforts among companies to establish overseas industrial parks [11][12] - The focus is on transitioning from simple product exports to capacity expansion in emerging markets, which can mitigate geopolitical trade barriers [11] - Recommendations include creating a supportive environment for companies to collaborate internationally, sharing resources, and reducing risks associated with overseas ventures [12][13]