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场景焕新、流量变现 临沂会展赋能城市18亿增长引擎
Sou Hu Cai Jing· 2025-05-27 04:02
Group 1 - Linyi is focusing on the integration of exhibition economy and cultural tourism consumption, aiming for economic growth breakthroughs through various initiatives [2] - The city plans to host over 50 large-scale exhibitions with a total exhibition area exceeding 20,000 square meters, attracting more than 1 million visitors from outside the city [2] - The goal is to generate over 1.8 billion yuan in additional revenue for related industries such as accommodation, dining, and transportation through exhibition activities [2] Group 2 - Linyi is leveraging major events like the RCEP (Shandong) Import Commodity Expo and others to create diverse exhibition consumption scenarios [2] - The city will distribute tourism and dining maps, as well as discount coupons during exhibitions to enhance visitor engagement and promote integrated development of commerce, culture, sports, tourism, and exhibitions [2] - The "Exhibition + Tourism" approach aims to stimulate market activities and promote local tourism [2] Group 3 - The city is innovating the integration mechanism of exhibitions and urban promotion by utilizing the "Hui Ju Linyi" online exhibition public service platform [3] - Elements such as tourism, food, accommodation, shopping, performances, and events will be incorporated into exhibition promotions [3] - The strategy includes promoting exhibitions in crowded places like theaters and commercial districts to convert exhibition traffic into consumer retention and economic growth [3]