Core Insights - The "Digital Research on Chinese Exhibition Organizers (2026)" has been officially launched to explore the digital transformation of the exhibition industry, inviting participation from national exhibition organizers [1][2] - The report has gained recognition for its professionalism, foresight, and practicality since its first release in 2021, becoming an authoritative reference for understanding the digital development pulse of the exhibition industry [1] - The current landscape of the exhibition industry is characterized by an AI-driven paradigm, making digital transformation a crucial strategy for organizers to enhance their core competitiveness [1] Research Details - The research period runs from January 5 to February 5, aiming to create a report that accurately reflects the current state of digital development in the exhibition industry [2] - The initiative is supported by multiple organizations, including the China Exhibition Economic Research Association and Shanghai University of International Business and Economics, among others [2]

Core Viewpoint - The 22nd China-ASEAN Expo and Business and Investment Summit will leverage artificial intelligence to enhance exhibition experiences and services, marking a significant step towards digital transformation in the exhibition industry [10][11][12]. Group 1: AI Exhibition Features - The "AI Exhibition" intelligent system integrates advanced technologies such as large models and intelligent recommendations, offering personalized services across 24 application scenarios, including smart customer service and itinerary planning, supporting eight ASEAN languages for seamless communication [10][11]. - The system addresses traditional exhibition pain points like information matching and service efficiency, transforming short-term exhibitions into ongoing trade platforms [11][12]. - A specialized knowledge base, termed the "Economic and Trade Brain," contains over 2 million data entries related to industry policies and regulations across ASEAN countries, facilitating quick access to relevant information for businesses [13][14]. Group 2: Enhanced Visitor Experience - The intelligent navigation feature allows users to locate specific areas within the exhibition center easily, enhancing the overall visitor experience [15]. - Augmented reality (AR) features enable attendees to scan exhibits for real-time digital content, significantly improving engagement [16]. - The system provides comprehensive itinerary planning services, integrating transportation and accommodation information for participants [16]. Group 3: Intelligent Matching and Legal Services - The intelligent matching feature helps businesses quickly identify optimal partners among thousands of exhibitors, utilizing a dual-mode approach for precise partner selection [18][19]. - The system offers a comprehensive legal service module that addresses common legal risks in cross-border trade, providing real-time compliance information and necessary documentation [20][21]. Group 4: Smart Media and Future Prospects - The intelligent media system streamlines the process of creating and publishing promotional materials, significantly reducing the time required for content generation and approval [22][23]. - The successful implementation of the "AI Exhibition" model is expected to serve as a replicable example for digital transformation in the exhibition industry, contributing to regional economic integration as the China-ASEAN Free Trade Area 3.0 is developed [24].