扫码参加调研： 1月5日，由中国会展经济研究会联合中国贸易报社、长三角会展研究院、广东会展组展企业协会以及上 海对外经贸大学会展与传播学院共同发起的"中国会展主办机构数字化调研（2026）"正式启动，现面向 全国会展活动主办机构发出诚挚邀约，期待您的深度参与，共话行业数字化转型新路径。 自2021年首次发布以来，《中国会展主办机构数字化调研（DRCEO）报告》凭借专业性、前瞻性与实 用性，连续五年备受业界瞩目，已成为洞察会展行业数字化发展脉搏的权威参考。当前，会展行业发展 全面步入AI驱动的全新格局，数字化转型已成为主办机构提升核心竞争力的关键抓手。为精准把握行 业最新发展态势，凝聚行业智慧与实践经验，报告发起机构精心筹备，正式启动第六届调研活动。 ●31会议研究院 ●中国会展经济研究会 ●中国贸易报社 ●长三角会展研究院 ●广东会展组展企业协会 ●上海对外经贸大学会展与传播学院 特别鸣谢 联合调研发起机构： 调研执行机构： 调研旨在形成一份精准反映当前会展行业数字化发展现状的报告，为政府决策、企业转型和院校研究提 供切实参考，助力会展业在"十五五"开局之年实现新突破，为保增长、促消费、稳经济贡献会展力量。 ...

Core Viewpoint - The 22nd China-ASEAN Expo and Business and Investment Summit will leverage artificial intelligence to enhance exhibition experiences and services, marking a significant step towards digital transformation in the exhibition industry [10][11][12]. Group 1: AI Exhibition Features - The "AI Exhibition" intelligent system integrates advanced technologies such as large models and intelligent recommendations, offering personalized services across 24 application scenarios, including smart customer service and itinerary planning, supporting eight ASEAN languages for seamless communication [10][11]. - The system addresses traditional exhibition pain points like information matching and service efficiency, transforming short-term exhibitions into ongoing trade platforms [11][12]. - A specialized knowledge base, termed the "Economic and Trade Brain," contains over 2 million data entries related to industry policies and regulations across ASEAN countries, facilitating quick access to relevant information for businesses [13][14]. Group 2: Enhanced Visitor Experience - The intelligent navigation feature allows users to locate specific areas within the exhibition center easily, enhancing the overall visitor experience [15]. - Augmented reality (AR) features enable attendees to scan exhibits for real-time digital content, significantly improving engagement [16]. - The system provides comprehensive itinerary planning services, integrating transportation and accommodation information for participants [16]. Group 3: Intelligent Matching and Legal Services - The intelligent matching feature helps businesses quickly identify optimal partners among thousands of exhibitors, utilizing a dual-mode approach for precise partner selection [18][19]. - The system offers a comprehensive legal service module that addresses common legal risks in cross-border trade, providing real-time compliance information and necessary documentation [20][21]. Group 4: Smart Media and Future Prospects - The intelligent media system streamlines the process of creating and publishing promotional materials, significantly reducing the time required for content generation and approval [22][23]. - The successful implementation of the "AI Exhibition" model is expected to serve as a replicable example for digital transformation in the exhibition industry, contributing to regional economic integration as the China-ASEAN Free Trade Area 3.0 is developed [24].