Core Viewpoint - Ningbo Keli Sensing Technology Co., Ltd. reported a net profit of RMB 260.51 million for 2024, a decrease of 16.62% compared to the previous year, while revenue increased by 20.79% to RMB 1.30 billion, indicating a focus on strategic investments and operational efficiency despite profit decline [1][2][3]. Financial Performance - The company achieved operating revenue of RMB 1,295,126,038.72, up from RMB 1,072,180,742.92 in 2023, reflecting a growth of 20.79% [2]. - The net profit attributable to shareholders was RMB 260,508,314.67, down from RMB 312,430,840.16 in 2023, marking a decline of 16.62% [2][3]. - The net cash flow from operating activities was RMB 169,883,611.56, a decrease of 10.80% from the previous year [2]. Strategic Investments - The company has initiated a strategic investment layout targeting four key sectors: industrial measurement and control, smart logistics, energy and environmental measurement, and robotic sensors, with nine projects completed in 2024 [5][6]. - The "KMS Group Management System" was implemented to enhance post-investment management and operational efficiency across subsidiaries [5][6]. Industry Context - The smart sensor industry is experiencing rapid growth driven by policy support, technological breakthroughs, and expanding application scenarios, particularly in IoT and AI [7][8]. - The company is positioned to benefit from increasing domestic demand for smart sensors, with a focus on high-performance, miniaturized, and integrated sensor technologies [7][8]. Business Model - The main business involves the development, production, and sales of various sensors, including weight, force, vibration, and multi-physical quantity sensors, along with IoT system integration [8][9]. - The company employs a centralized procurement model to optimize costs and ensure supply stability, while also utilizing flexible production strategies to meet customer demands [9][10]. Product Portfolio - The company offers a diverse range of sensors, including six-dimensional force/moment sensors for humanoid robots, water quality sensors, and temperature/pressure sensors, catering to various industries such as automation, environmental monitoring, and smart logistics [10][11][12]. Competitive Advantages - The company has established a comprehensive ecosystem in the sensor industry, with a wide array of products and a strong market presence, supported by a robust R&D framework and strategic partnerships [13][14]. - A strong focus on innovation and technology development has led to the acquisition of 1,389 patents, enhancing the company's competitive edge in the market [13][14].

Investment Rating - The report assigns a "Buy" rating to the company [4][8]. Core Insights - The company is a leading domestic sensor manufacturer with a comprehensive layout in the sensor industry, having completed nine strategic investment projects in 2024 [4][8]. - The global sensor market is steadily growing, with a projected market size of USD 241.06 billion in 2024, reflecting a year-on-year growth of 6.71% [4][38]. - The company has a significant advantage in mechanical sensors, with an annual production capacity of 3 million sensors and a market share of 15 consecutive years as the leading brand in weighing sensors [4][52]. Summary by Sections Company Overview - The company has been focused on sensor and related instrument manufacturing since its establishment in 1995, becoming one of the most diversified listed companies in the domestic sensor industry [19][21]. - The ownership structure is stable and concentrated, with the founder holding 44.84% of the shares [25][27]. Industry Background - The sensor industry is supported by various government policies, and the demand for high-performance sensors is increasing [39][41]. - The domestic sensor market is expected to reach CNY 380 billion in 2024, with a growth rate among the highest globally [38][41]. Financial Analysis - The company is projected to achieve revenues of CNY 1.527 billion, CNY 1.823 billion, and CNY 2.196 billion from 2025 to 2027, with corresponding net profits of CNY 326 million, CNY 393 million, and CNY 482 million [10][8]. - The earnings per share (EPS) are expected to be CNY 1.16, CNY 1.40, and CNY 1.71 for the same period, with a price-to-earnings (PE) ratio of 55.13 for 2025 [8][10]. Investment and Strategic Development - The company is actively investing in the robot sensor market, with a focus on six-dimensional force sensors, which are crucial for humanoid robots [5][6]. - The company has established three major industrial parks in Ningbo, Shenzhen, and Zhengzhou, which are expected to enhance its sensor industry cluster [33][34].