Core Viewpoint - The article emphasizes the need for a systematic transformation of mainstream media in China, focusing on enhancing its communication capabilities, guiding power, influence, and credibility to support the modernization of China [1] Group 1: Transformation of Communication Thinking - The shift from "supply-oriented" to "effect-oriented" communication thinking is essential for mainstream media to meet growing user demands and effectively implement the recommendations from the 20th Central Committee [2] - Utilizing big data to analyze user profiles will help in content production, allowing for precise planning and targeted dissemination to improve content-user matching [2] - A new evaluation system is necessary for the all-media era, focusing on the effectiveness of communication rather than traditional metrics like publication volume and viewership [2] Group 2: Shift in Communication Platforms - The transition from "traditional main stage" to "internet main battlefield" requires mainstream media to adapt resources and focus towards the internet, especially mobile platforms [3] - An integrated production and communication mechanism must be established to align with internet communication characteristics, addressing the mismatch of traditional processes [3] - Mainstream media should develop independent new media platforms to gain control over user data and reduce reliance on commercial platforms, thereby enhancing their influence [3] Group 3: Expansion of Communication Functions - Mainstream media should evolve from being a mere information provider to a comprehensive service platform that connects the government and the public [4] - Strengthening local news service capabilities is crucial, as many mainstream media outlets currently focus on trending topics at the expense of local news [4] - The construction of comprehensive service platforms should include not only news but also embedded services related to people's livelihoods, government affairs, and smart city operations [4]