Workflow
传播智能体战略
icon
Search documents
“数智升维 品牌共振” 明日揭晓2025中国上市公司品牌价值榜
Mei Ri Jing Ji Xin Wen· 2025-05-08 07:23
Group 1 - The event "2025 Ninth China Listed Company Brand Value List Release Conference" will be held on May 9, focusing on the theme "Digital Intelligence Upgrade, Brand Resonance" [1][3] - The conference will unveil the "2025 China Listed Company Brand Value List" series and the inaugural "2025 Yangtze River Delta Listed Company Brand Value List TOP100" [1][4] - Notable economists and brand experts, along with nearly 200 executives from listed companies, will discuss new trends and paths for brand development driven by technology [1][4] Group 2 - The brand value list has been published for nine consecutive years, highlighting the importance of brands in strengthening the economy [3][4] - The Chinese economy is transitioning from scale expansion to quality enhancement, with brands serving as a strategic asset for national economic soft power [3][4] - The government aims to cultivate a number of high-quality Chinese brands by 2025, as outlined in the "Quality Strong Nation Construction Outline" [3] Group 3 - Listed companies are seen as innovative engines in brand strategy practice, playing a crucial role in industrial upgrading and promoting Chinese brands globally [4] - The release of the "2025 Yangtze River Delta Listed Company Brand Value List TOP100" will provide a brand value coordinate system for listed companies in the region, which accounts for about 25% of the national GDP [4] Group 4 - Since 2020, the collaboration between Daily Economic News and Tsinghua University has resulted in the publication of the "China Listed Company Brand Value Blue Book," creating a large database of over 5000 Chinese companies [5] - The "Everyday Brand 100 Index" was launched in 2022, representing the first cross-border index aimed at transforming brand value into investment value [5] Group 5 - The "Communication Intelligent Agent Strategy" will be introduced at the event, aiming to enhance organizational communication capabilities in the AI era [6] - The conference will serve as a significant platform to observe the evolution of Chinese brands as they transition from "Made in China" to "Intelligent Manufacturing" [6]
议程篇 | 2025第九届中国上市公司品牌价值榜发布会聚焦“数智升维 品牌共振”
Mei Ri Jing Ji Xin Wen· 2025-05-08 03:33
Core Insights - The event titled "2025 9th China Listed Companies Brand Value List Release Conference" will be held in Shanghai, focusing on the theme "Digital Intelligence Elevation and Brand Resonance" [1] - The conference will feature discussions on the reconstruction of corporate brand value and innovative development paths in the context of digital transformation [1] Group 1: Brand Value Rankings - The conference will unveil the "2025 China Listed Companies Brand Value List," which includes the overall TOP100 list, vitality list TOP100, emerging list TOP50, overseas list TOP50, and global list TOP100, along with a new "Yangtze River Delta Listed Companies Brand Value List TOP100" [2] - The new list aims to showcase the brand value and market influence of listed companies in the Yangtze River Delta region, promoting collaborative brand development [2] - The annual performance of the "Everyday Brand 100 Index" will also be shared, which was launched on May 10, 2022, coinciding with the sixth China Brand Day [2] Group 2: Strategic Innovations - The "Communication Intelligent Body Strategy" will be introduced at the event, aimed at addressing the challenges of information overload by creating new communication capabilities [3] - This strategy envisions that every organization can possess its own communication intelligence, enhancing their brand presence [3] Group 3: Expert Insights - The conference will feature five industry representatives sharing their insights on brand growth strategies, including topics such as the impact of AI on brand marketing and the localization of international brands in China [4] - Notable speakers include executives from Gree Electric Appliances, Coty China, and Tencent, who will discuss various aspects of brand influence and marketing in the digital age [4] Group 4: Awards and Recognition - The event will conclude with the release of the "2025 China Listed Companies Annual Brand Influence List," which will highlight exemplary brand cases and recognize chief brand officers [5] - This initiative aims to set benchmarks for brand value growth and provide reference points for other listed companies in their brand-building efforts [5]