Core Insights - The article highlights the launch of a new seasonal product, Guizhou Red Sour Soup Fresh Meat Wontons, by the Chinese restaurant brand Jixiang Wontons, coinciding with its 26th anniversary [1][6] - The product aims to address summer dining challenges by offering a refreshing and appetizing option that combines local flavors with traditional techniques [1][4] Group 1: Product Development - The new wonton product is designed based on consumer insights indicating that over half of consumers prioritize "appetizing and refreshing" options during summer [2] - The product incorporates Guizhou Red Sour Soup, a traditional dish known for its rich flavor and health benefits, aligning with modern dietary preferences for health and taste [2][4] - The flavor profile features a "three-layer taste experience," combining the sourness of tomatoes, the spiciness of red peppers, and a unique lemon fragrance from wood ginger oil [4] Group 2: Market Strategy - The Guizhou Red Sour Soup Fresh Meat Wontons are available in over 3,000 Jixiang Wontons locations nationwide, showcasing the brand's extensive reach [6] - To celebrate its anniversary, the company has launched various promotional activities to engage consumers and encourage product trials [6] - The brand emphasizes a balance between tradition and innovation, reflecting its commitment to both cultural heritage and modern consumer needs [8]