Core Insights - The article highlights the launch of a new seasonal product, Guizhou Red Sour Soup Fresh Meat Wontons, by the Chinese restaurant brand Jixiang Wontons, coinciding with its 26th anniversary [1][6] - The product aims to address summer dining challenges by offering a refreshing and appetizing option that combines local flavors with traditional techniques [1][4] Group 1: Product Development - The new wonton product is designed based on consumer insights indicating that over half of consumers prioritize "appetizing and refreshing" options during summer [2] - The product incorporates Guizhou Red Sour Soup, a traditional dish known for its rich flavor and health benefits, aligning with modern dietary preferences for health and taste [2][4] - The flavor profile features a "three-layer taste experience," combining the sourness of tomatoes, the spiciness of red peppers, and a unique lemon fragrance from wood ginger oil [4] Group 2: Market Strategy - The Guizhou Red Sour Soup Fresh Meat Wontons are available in over 3,000 Jixiang Wontons locations nationwide, showcasing the brand's extensive reach [6] - To celebrate its anniversary, the company has launched various promotional activities to engage consumers and encourage product trials [6] - The brand emphasizes a balance between tradition and innovation, reflecting its commitment to both cultural heritage and modern consumer needs [8]

Core Viewpoint - The classic Chinese restaurant brand Jixiang Wonton is celebrating its 26th anniversary with a series of interactive activities and generous benefits to thank consumers for their support over the years [1][13]. Group 1: Anniversary Celebration Activities - The anniversary celebration will feature the launch of new products, including "Guizhou Red Sour Soup Fresh Meat Wonton," and limited-time birthday packages with unique gifts [1][4]. - From May 9 to 31, a "Lucky Draw Coupon" activity will be held, allowing members to participate in a lottery with a 100% win rate for various rewards [4][8]. - Live streaming events on Douyin and Dazhong Dianping will take place on May 9 and 10, offering discounts and limited-time deals, including a chance to win a round-trip ticket to Guizhou [4][5]. Group 2: Digital and Social Media Engagement - The brand will leverage digital platforms like Meituan and Ele.me for a delivery promotion from May 17 to 18, providing discounts and coupons for new products [8]. - A lottery on Xiaohongshu will be available until May 9, where participants can win fun prizes by following the official account [9][10]. Group 3: Brand Heritage and Growth - Since its establishment in 1999, Jixiang Wonton has grown from a single store to over a thousand locations nationwide, maintaining its commitment to quality and innovation [13]. - The anniversary celebration reflects the brand's dedication to creating emotional connections with consumers, emphasizing the warmth and nostalgia associated with its products [13].