5月9日，恰逢品牌成立26周年之际，中式餐饮品牌吉祥馄饨正式推出夏季限定新品——贵州 红酸汤鲜肉馄饨。这款融合贵州地方特色酸汤风味与鲜肉馄饨经典工艺的创新产品，以"入 夏吃酸"的时令养生理念为核心，通过精准的消费者洞察与扎实的研发实力，为消费者打造 出兼具地域特色与普适口感的新一代开胃美食。 应季而生：以"酸"破局夏日饮食痛点 随着气温攀升，人体新陈代谢加速，食欲减退成为夏季普遍存在的消费痛点。据品牌市场调 研数据显示，超一半的消费者将"开胃、解腻"列为夏季餐饮消费首要诉求，而对于"地方特 色风味"的尝试意愿较其他季节亦是显著提升。这一发现与《黄帝内经》"心主夏，手少阴太 阳主治，其日丙丁，心苦缓，急食酸以收之"的养生智慧不谋而合。现代营养学研究也证 实，适量酸性食物能有效刺激消化液分泌，帮助缓解暑热带来的食欲减退。 基于此，研发团队将目光投向了具有几百年历史的非遗特色美食——贵州红酸汤。贵州红酸 汤作为中国饮食文化的瑰宝，以番茄与红辣椒自然发酵而成，不仅酸香醇厚、回味悠长，更 富含维生素C与乳酸菌等活性成分，充分契合现代消费者对健康饮食与风味体验的双重需 求。 品牌进化论：26年坚守与创新并进 目前，贵州红 ...

Core Viewpoint - The classic Chinese restaurant brand Jixiang Wonton is celebrating its 26th anniversary with a series of interactive activities and generous benefits to thank consumers for their support over the years [1][13]. Group 1: Anniversary Celebration Activities - The anniversary celebration will feature the launch of new products, including "Guizhou Red Sour Soup Fresh Meat Wonton," and limited-time birthday packages with unique gifts [1][4]. - From May 9 to 31, a "Lucky Draw Coupon" activity will be held, allowing members to participate in a lottery with a 100% win rate for various rewards [4][8]. - Live streaming events on Douyin and Dazhong Dianping will take place on May 9 and 10, offering discounts and limited-time deals, including a chance to win a round-trip ticket to Guizhou [4][5]. Group 2: Digital and Social Media Engagement - The brand will leverage digital platforms like Meituan and Ele.me for a delivery promotion from May 17 to 18, providing discounts and coupons for new products [8]. - A lottery on Xiaohongshu will be available until May 9, where participants can win fun prizes by following the official account [9][10]. Group 3: Brand Heritage and Growth - Since its establishment in 1999, Jixiang Wonton has grown from a single store to over a thousand locations nationwide, maintaining its commitment to quality and innovation [13]. - The anniversary celebration reflects the brand's dedication to creating emotional connections with consumers, emphasizing the warmth and nostalgia associated with its products [13].