Core Viewpoint - Beijing Universal Resort will launch the "Universal Chinese New Year" theme event from January 23 to March 3, 2024, aiming to celebrate the traditional New Year in an international theme park setting, inviting visitors to experience a new way of celebrating the holiday [1]. Group 1: Event Highlights - The "Universal Chinese New Year Special Performance" will feature a new show titled "Reunion!" with a fresh choreography, music, and storyline, showcasing 14 beloved characters from popular franchises like "Kung Fu Panda" and "Despicable Me" [3]. - The performance will last 20 minutes and will incorporate traditional art forms such as knife and horse performances, Sichuan opera face-changing, and acrobatics, blending with international IP characters on a stage designed in a Chinese architectural style [3]. - The entire Beijing Universal Resort will be adorned with festive decorations, including traditional elements like lanterns and auspicious clouds, enhancing the celebratory atmosphere [3]. Group 2: Culinary and Merchandise Offerings - The Universal New Year Square will feature a variety of traditional snacks, including Beijing-style dishes and festive treats, alongside Western-style cakes decorated with traditional symbols [4]. - New themed merchandise related to "Kung Fu Panda" will be launched, including bubble machines shaped like firecrackers and plush toys, adding to the festive experience for visitors [4]. - Dining experiences will be enhanced with special New Year's Eve dinners at restaurants within the Universal CityWalk and the two resort hotels, offering a rich culinary experience [4].