Group 1 - The Beijing Universal Resort has launched its seasonal theme event "Universal Chinese New Year," which will run from January 23 to March 3 [1] - The event features comprehensive upgrades across performances, landscapes, cuisine, and merchandise, creating a one-stop experience that blends international IP with traditional festive culture [3] - The signature performance "Universal Chinese New Year Special Performance - Reunion!" has returned, incorporating traditional art elements like Sichuan opera face-changing and acrobatics, while creatively merging Eastern and Western cultures [3] Group 2 - The landmark attraction "Universal Dreaming Golden Plum Tree" has become a popular spot for visitors to pray for blessings, enhancing the festive atmosphere [5] - Traditional snacks such as beef tripe noodles, meat pancakes, and candied hawthorn are available at the Universal New Year Square, evoking nostalgic flavors of the New Year [5] - The "Universal Chinese New Year Special Performance" has received positive feedback since its launch in 2024, becoming a recognizable cultural performance during the Spring Festival, further driving tourism consumption [5]

Core Viewpoint - Beijing Universal Resort will host the "Universal China Year" themed event from January 23 to March 3, showcasing a unique Spring Festival celebration through an international theme park experience [1] Group 1: Event Details - The event will feature traditional New Year elements, providing visitors with a distinctive festive atmosphere [1] - Two hotels at Beijing Universal Resort and the Universal City Walk will offer rich dining and accommodation experiences themed around the New Year [1] Group 2: Special Performances - The "Universal China Year Spring Special Performance - Reunion!" will return, featuring 14 iconic characters from popular animated films such as "Kung Fu Panda," "Madagascar," and "Despicable Me" [1] - The performance will last 20 minutes and incorporate various traditional art forms, including knife and horse performances, Sichuan opera face-changing, and drum acrobatics [1] Group 3: Culinary Offerings - The New Year's Eve dinners at the Loxia Restaurant and Hammond Restaurant will combine international and local cuisines [1] - Hejia Chinese Restaurant at the Nuojin Resort Hotel will offer multiple reunion dinner packages [1] - Several restaurants at Universal City Walk will introduce festive culinary delights in line with the celebrations [1]

Group 1 - The "Universal China Year" theme event will take place from January 23 to March 3, celebrating the Lunar New Year with an international theme park approach [1] - The "Universal China Year Spring Special Performance" will feature 14 beloved characters from popular franchises, including Kung Fu Panda and Despicable Me, in a 20-minute show that incorporates traditional art forms like Chinese opera and acrobatics [1] - The Beijing Universal Resort will be decorated with traditional elements such as lanterns and auspicious clouds, enhancing the festive atmosphere [1] Group 2 - The Universal Spring Square will offer a variety of traditional snacks, including Beijing-style dishes and themed merchandise related to Kung Fu Panda, enhancing the New Year experience for visitors [2] - New Year’s Eve dinners will be available at the resort's restaurants, along with festive accommodation and dining experiences at the two hotels and the Universal CityWalk [2]

Core Insights - Beijing Universal Resort will launch the "Universal China Year" event from January 23 to March 3, aiming to reinterpret traditional New Year celebrations through an international theme park experience [1][3]. Group 1: Event Highlights - The event will feature a special performance titled "Universal China Year Spring Festival Special Performance - Reunion!" showcasing a blend of traditional and international elements, including characters from popular animated films such as "Kung Fu Panda" and "Despicable Me" [1][3]. - Traditional art performance elements will be upgraded, incorporating forms like knife and horse performances, Sichuan opera face-changing, and acrobatics, all set against a backdrop of Chinese architectural styles [3]. Group 2: Decorations and Interactions - The theme park will be adorned with traditional decorations, including lanterns and auspicious clouds, with the landmark "Universal Wish Golden Plum Tree" returning to create a celebratory atmosphere through light and music [3]. - In the Minion-themed area, characters will don new Spring Festival outfits, inviting guests for interactive play, while other iconic characters will also wear limited edition festive costumes to celebrate the holiday with visitors [3].

Core Viewpoint - Beijing Universal Resort is set to launch the "Universal Chinese New Year" themed event from January 23 to March 3, aiming to celebrate the traditional New Year in an international theme park setting [1] Group 1: Event Details - The "Universal Chinese New Year Special Performance" will feature a vibrant New Year party that blends Chinese and international elements [1] - The park will be adorned with New Year decorations, enhancing the festive atmosphere, and the landmark "Universal Dreaming Golden Plum Tree" will make a revamped return [1] - A variety of traditional New Year snacks will be available at the Universal New Year Square, along with a new range of festive merchandise [1] Group 2: Performance Highlights - The special performance titled "Universal Chinese New Year Special Performance - Reunion!" will return with new choreography, music, and storyline [1] - Iconic characters from popular animated films such as DreamWorks' "Kung Fu Panda," "Madagascar," and Illumination's "Despicable Me" will be featured, including 14 star characters [1] Group 3: Hospitality and Ticketing - The two resort hotels and the Universal CityWalk in Beijing will offer rich dining and accommodation experiences themed around the New Year [1] - A diverse range of New Year ticket packages will be introduced to attract visitors [1]

Core Viewpoint - Beijing Universal Resort will launch the "Universal Chinese New Year" theme event from January 23 to March 3, 2024, aiming to celebrate the traditional New Year in an international theme park setting, inviting visitors to experience a new way of celebrating the holiday [1]. Group 1: Event Highlights - The "Universal Chinese New Year Special Performance" will feature a new show titled "Reunion!" with a fresh choreography, music, and storyline, showcasing 14 beloved characters from popular franchises like "Kung Fu Panda" and "Despicable Me" [3]. - The performance will last 20 minutes and will incorporate traditional art forms such as knife and horse performances, Sichuan opera face-changing, and acrobatics, blending with international IP characters on a stage designed in a Chinese architectural style [3]. - The entire Beijing Universal Resort will be adorned with festive decorations, including traditional elements like lanterns and auspicious clouds, enhancing the celebratory atmosphere [3]. Group 2: Culinary and Merchandise Offerings - The Universal New Year Square will feature a variety of traditional snacks, including Beijing-style dishes and festive treats, alongside Western-style cakes decorated with traditional symbols [4]. - New themed merchandise related to "Kung Fu Panda" will be launched, including bubble machines shaped like firecrackers and plush toys, adding to the festive experience for visitors [4]. - Dining experiences will be enhanced with special New Year's Eve dinners at restaurants within the Universal CityWalk and the two resort hotels, offering a rich culinary experience [4].